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15 Esempi di Siti di Nicchia (Italiani) Che Risolvono un Problema Specifico

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Rassegna di siti di nicchia Italiani che intercettano un problema specifico offrendo informazioni utili e mirate prima di proporre servizi o contenuti premium.

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15 Esempi di Siti di Nicchia (Italiani) Che Risolvono un Problema Specifico

  1. 1. Robin, ...perché dici sempre che le nicchie sono il futuro per chi ha un business online?
  2. 2. Perché le Nicchie sono il Futuro del Business Online? 1. Perchè ci sono talmente tante informazioni “disorganizzate” là fuori, che la capacità di ordinarle, selezionarle e renderle fruibili è in assoluto l’opportunità del futuro. 2. Perchè Internet, di sua natura, favorisce e rende più visibili coloro che si occupano di un settore specifico. 3. Perchè su Internet, una piccola azienda non ha bisogno di decine di migliaia di utenti per poter essere sostenibile.
  3. 3. Perché le Nicchie sono il Futuro del Business Online? 4. Perchè un attività online, basata sulle informazioni, può essere sostenibile solo se è in grado di soddisfare in maniera eccellente “un problema” ad “un gruppo specifico di persone” (tribù). E’ la qualità che conta 5. Perchè è l’unica maniera per poter essere “visibili” e riconoscibili dagli altri 6. Perchè le persone vogliono acquistare da chi si possono fidare, perchè è riconoscibile, ci mette la faccia ed è uno specialista, un esperto nel suo settore
  4. 4. Perché le Nicchie sono il Futuro del Business Online? 7. Perchè, chi ha bisogno dei tuoi servizi o prodotti già utilizza attivamente Internet per trovare soluzioni a problemi, interessi, esigenze specifiche. In altre parole, cerca già usando termini di “nicchia” 8. Perchè solo rivolgendosi ad una nicchia specifica è possibile soddisfare in maniera precisa i tuoi clienti 9. Più larga è la nicchia e più diverse e complesse diventano le esigenze dei tuoi clienti e i costi e le risorse necessarie per poterli soddisfare
  5. 5. ...ok, chiaro ora sono curioso di vedere gli esempi... ma
  6. 6. ...ho un ultima domandina: ma, questi siti che mi farai vedere ora, con che criteri li hai selezionati?
  7. 7. Criteri di Selezione: 1. Intercettano un problema specifico 2. Sono costruiti intorno a contenuti di valore free 3. Rappresentano un reale interesse del loro imprenditore. Non sono solo un “business”. 4. Danno valore, forniscono informazioni utili prima di cercare di vendere qualcosa 5. Non usano capitali di investimento 6. Non conta quanto sono “belli” o “fatti bene”. In questa mia selezione conta solo quanto sono “immediatamente utili” a chi ha il problema specifico che loro intendono risolvere
  8. 8. Obiettivi: 1. Mostrare che esiste una strada “alternativa” alle “tech startup” ed ai metodi per fare i soldi online “facilmente” 2. Illustrare con degli esempi “concreti” che questa strada è già percorribile 3. Far vedere che questi siti di nicchia costruiti intorno alle informazioni, creano un valore “sociale” utile a tutti, perchè organizzano, selezionano e offrono contenuti che risolvono un’esigenza specifica. 4. Sottolineare il fuoco improntato a dare prima che a chiedere, per costruire valore, credibilità e fiducia.
  9. 9. 15 Siti di Nicchia (Italiani) che risolvono un problema specifico
  10. 10. Eccoli qua:
  11. 11. Problema specifico intercettato: Come Trovare Finanziamenti della Regione a Fondo Perduto
  12. 12. Di Fabio Centurioni e Francesca Crescentini Come Trovare Finanziamenti della Regione a Fondo Perduto www.contributiregione.it
  13. 13. Problema specifico intercettato: Come Trovare Divertimenti, Alloggi e Attrazioni a Roma per Turisti Brasiliani
  14. 14. di Daniele Di Gregorio www.dicasderoma.com.br Roma, alloggi, interessi e attrazioni per turisti Brasiliani
  15. 15. Problema specifico intercettato: Come Promuovere la Propria Musica per Musicisti e Gruppi Indipendenti
  16. 16. di Gianluca Abbadessa www.promuoveremusica.it Come Promuovere la Propria Musica per Artisti Indipendenti
  17. 17. Problema specifico intercettato: Come Fare Marketing su Facebook per Aziende e Professionisti
  18. 18. di Alessandro Sportelli www.fbstrategy.it Come Fare Marketing su Facebook per Aziende e Professionisti
  19. 19. Problema specifico intercettato: Come Lasciare Tutto e Cambiare Vita
  20. 20. di Alessandro Castagna www.voglioviverecosi.com Lasciare Tutto e Cambiare Vita: Voglio Vivere Così
  21. 21. Problema specifico intercettato: Come Imparare a Fare Telemarketing e Vendita Telefonica per gli Operatori del Settore
  22. 22. di Massimo Frigerio www.massimoconsulting.com Come Imparare a Fare Tele-Marketing e Vendita Telefonica
  23. 23. Problema specifico intercettato: Come e Dove Pescare in Puglia
  24. 24. di Marco De Biase, Pantaleo De Gennaro, Sergio Gattulli, Francesco Giorgio, Giovanni diGregorio, Nicola Granieri www.pescanet.it Come e Dove Pescare in Puglia
  25. 25. Problema specifico intercettato: Come Imparare a Creare Landing Page Efficaci
  26. 26. di Filippo Toso e xxxx xxxxx www.masteringlandingpages.it Come Imparare a Creare Landing Page Efficaci
  27. 27. Problema specifico intercettato: Come e Dove Praticare Sport in Italia per chi è Diversamente Abile
  28. 28. di Michelangelo Gratton www.abilitychannel.tv Come e Dove Fare Sport in Italia per chi è Diversamente Abile
  29. 29. Problema specifico intercettato: Come Creare una Solidità Economica che Finanzi i Tuoi Obiettivi e Desideri
  30. 30. di Christian Roncarolo www.bilanciopersonalefamiliare.it Come Creare una Solidità Economica che Finanzi i Tuoi Obiettivi
  31. 31. Problema specifico intercettato: Come Ottenere Prestiti e Finanziamenti per Dipendenti e Pensionati
  32. 32. di Alberto Consoli www.prestoquinto.it Come Ottenere Prestiti per Dipendenti e Pensionati
  33. 33. Problema specifico intercettato: Come Girare il Mondo Lavorando con Internet
  34. 34. di Diego Angelini e Alberto Mattei www.nomadidigitali.it Come Girare il Mondo Lavorando con Internet
  35. 35. Problema specifico intercettato: Come Analizzare un Quadro, Come Capire un Dipinto
  36. 36. di Michelangelo Moggia www.capireunquadro.it Come Analizzare un Quadro, Come Capire un Dipinto
  37. 37. Problema specifico intercettato: Come Vincere le Elezioni Usando Internet
  38. 38. di Valerio Quatrano www.faicomeobama.it Come Vincere le Elezioni Usando Internet
  39. 39. Problema specifico intercettato: Come Promuovere il tuo B&B su Internet
  40. 40. di Marcello Cosa www.siamoalcompleto.it Come Promuovere il tuo B&B su Internet
  41. 41. Problema specifico intercettato: Come Diventare un Web Designer Freelance
  42. 42. di Mirko D’Isidoro www.freelancewebdesigner.it Come Diventare un Web Designer Freelance
  43. 43. Problema specifico intercettato: Come Trovare una Nicchia di Mercato Online
  44. 44. di Francesco Campa www.latuanicchiaonline.it Come Trovare una Nicchia di Mercato Online
  45. 45. Problema specifico intercettato: Come Pubblicare un Libro Senza Editore
  46. 46. di Roberto Tartaglia www.viverediscrittura.it Come Pubblicare un Libro Senza Editore
  47. 47. Problema specifico intercettato: Come Mettersi in Regola con il Fisco per chi ha un’Attività Online
  48. 48. di Luca Taglialatela www.fiscosulweb.it Come Mettersi in Regola con il Fisco per chi ha un’Attività Online
  49. 49. OK Robin, ma una volta individuata la mia nicchia, che tipo di contenuti dovrò realizzare per essere “visibile” su Google ed aumentare da subito la mia reputazione ?
  50. 50. Per raggiungere quegli obiettivi, dovrai realizzare dei
  51. 51. Pesanti Contenuti di Valore Per raggiungere quegli obiettivi, dovrai realizzare dei
  52. 52. Per maggiori info, mi trovi qui:
  53. 53. www.MasterNewMedia.org POP.robingood.it Twitter.com/RobinGood Facebook.com/RobinGood Youtube.com/RobinGood www.MasterNewMedia.it Youtube.com/RobinGood_ITA Facebook.com/RobinGoodItalia Twitter.com/RobinGood_IT

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