Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015

2,756 views

Published on

Presentazione per il workshop AAA Cercasi proprio te! Da’ valore al tuo business sviluppando il tuo brand personale (on e offline) con l’I.P.E.R. Formula™ e smetti di essere “uno dei tanti”, tenuto a SMAU Padova 2015.
Download: http://www.sestyle.it/materiali/

Published in: Business
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Gym guru exposes fat burning secret! I'm going to reveal to you the secret method that allows you to get the equivalent exercise of 45 minutes at the gym, in just a few minutes per day! Just watch this short video explaining how it works, JUST CLICK HERE ▲▲▲ http://t.cn/A6PnIGtz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015

  1. 1. Enrico Bisetto e Damiano Bordignon
  2. 2. welcome to the personal branding factory free tour AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  3. 3. SOMMARIO: • Scenario • Perché Personal Branding • Cos’è il Personal Branding • I.P.E.R. Formula™ • Personal Branding on-line • Do’s & Don’ts AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  4. 4. Era Industriale Era dell’Informazione  ` ` AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  5. 5. Era della Conoscenza AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  6. 6. ECONOMIA DELLA CONOSCENZA Nuovi asset: • CONOSCENZA (cosa le persone conoscono e utilizzano) • COLLABORAZIONE (le persone con cui interagiamo per creare valore) • FIDELIZZAZIONE (il livello di energie e impegno delle persone) • QUALITÀ DEL TEMPO (quanto velocemente il valore è creato) AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  7. 7. dall’INFORMATICA al DIGITALE da strumento industriale  a fattore abilitante AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  8. 8. • 28,8 milioni di italiani online (22 milioni nel giorno medio) • 18-54 fascia d’età più attiva (52,7% ♂ 47,3% ♀) • 2 ore e 4 minuti al giorno tempo medio online • 88,4% degli utenti internet è sui Social Network 8 g } l 8 g } l dati: gennaio 2015 fonte: audiweb.it AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  9. 9. Duplice scenario: si moltiplicano le informazioni (e i competitor) ma anche le possibilità di emergere come BRAND AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  10. 10. Perché? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  11. 11. essere Brand significa... rendere i tuoi prodotti/servizi IRRESISTIBILI AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  12. 12. FARTI TROVARE DAI CLIENTI INVECE DI DOVERLI CERCARE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  13. 13. facilitare le vendite... ... evitando di competere sui prezzi AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  14. 14. ACQUISIRE CREDIBILITÀ E FIDUCIA, AUTOREVOLEZZA E FAMA AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  15. 15. Cos’è? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  16. 16. Brand NON È un MARCHIO o un LOGO AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  17. 17. Brand NON È un PRODOTTO AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  18. 18. Brand È EMOZIONE DI PANCIA SENSO DI APPARTENENZA RELAZIONE EMOTIVA PROMESSA DI VALORE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  19. 19. E io? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  20. 20. YOU’VE GOT A GOLDEN TICKET! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  21. 21. SEI TU IL TUO BRAND! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  22. 22. “Your BRAND is your PROMISE to your consumer (EVERYONE around you)” Tom Peters AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  23. 23. Possiedi già il tuo Brand. Forse confuso, poco coerente, fuori controllo... AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  24. 24. “Noi siamo gli amministratori delegati delle nostre stesse aziende, la IO SPA.” Tom Peters AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  25. 25. JUST BE GLAD YOU’RE YOU AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  26. 26. Come? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  27. 27. I.P.E.R. FORMULA™ AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  28. 28. Razionale | Emotivo Chi sei? Sii UNICO! Cosa sei? Sii ORIGINALE! Come sei? Sii COERENTE! Come coinvolgi? Sii AUTENTICO! IDENTITÀ PROPOSTA ESPRESSIONE RELAZIONE Consapevolezza ImmagineProposta Unica di Valore ComunicazioneReputazione Condivisione AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  29. 29. identita’ Chi sei? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  30. 30. CONSAPEVOLEZZA • Inclinazioni • Talenti • Punti di Forza • Punti Deboli • Obiettivi AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  31. 31. unicita’ AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  32. 32. VISION AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  33. 33. “We are the music makers And we are the dreamers of dreams.” A. O’Shaughnessy AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  34. 34. Proposta Cosa sei? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  35. 35. PROPOSTA UNICA di VALORE • Competenze • Offerta • Target AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  36. 36. IMMAGINE • Valori • Passioni • Storia AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  37. 37. originalita’ AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  38. 38. MISSION AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  39. 39. “Come with me and you’ll be in a world of pure imagination.” AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  40. 40. Come sei? Espressione AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  41. 41. REPUTAZIONE • Credibilità • Autorevolezza • Impatto AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  42. 42. COMUNICAZIONE • Sensi • Emozioni • Stile AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  43. 43. coerenza AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  44. 44. “Tell me where is Fancy bred, or in the heart, or in the head?” W. Shakespeare AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  45. 45. Come coinvolgi? Relazione AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  46. 46. CONDIVISIONE • Ascolto • Empatia • Networking AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  47. 47. autenticita’ AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  48. 48. “So shines a good deed in a naughty world” W. Shakespeare AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  49. 49. “Ho imparato che le persone possono dimenticare ciò che hai detto, le persone possono dimenticare ciò che hai fatto, ma le persone non dimenticheranno mai come le hai fatte sentire.” Maya Angelou AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  50. 50. E on-line? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  51. 51. WEB e SOCIAL sono potenti AMPLIFICATORI ... ma solo se hai QUALCOSA DA DIRE! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  52. 52. sono LUOGHI (di relazione) non STRUMENTI (di auto-promozione) AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  53. 53. SOCIAL MEDIA PERSONA AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  54. 54. SOCIAL OBJECT AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  55. 55. ECOSISTEMA DIGITALE • Sito/Blog • Social Network • Social Media AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  56. 56. RICCO DI CONTENUTI UTILI PER I TUOI UTENTI AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  57. 57. Do’s & Don’ts AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  58. 58. Cosa NON fare AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  59. 59. FOCALIZZARSI SUGLI STRUMENTI AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  60. 60. BULIMIA DI CONTATTI AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  61. 61. IGNORARE LA NETIQUETTE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  62. 62. SIMULARE MENTIRE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  63. 63. TRASCURARE L’IMMAGINE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  64. 64. DON’T CARE HOW I WANT IT NOW! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  65. 65. Cosa fare AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  66. 66. ASCOLTA! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  67. 67. CONDIVIDI CONOSCENZA AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  68. 68. CREA CONTENUTI DI VALORE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  69. 69. METTITI NEI LORO PANNI AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  70. 70. STABILISCI LEGAMI VERI AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  71. 71. “Qualche sciocchezza di tanto in tanto aiuta l’uomo a vivere d’incanto.” AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  72. 72. ORA TOCCA A TE! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  73. 73. PRONTO A PARTIRE? AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  74. 74. UN PO’ DI CONFUSIONE È NORMALE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  75. 75. “Quaderno degli Esercizi” Sussidiario Interattivo http://www.sestyle.it/iper-formula-personal-branding-quaderno-esercizi/ L’I.P.E.R. FORMULA™del PERSONAL BRANDING AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  76. 76. FATTI AIUTARE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  77. 77. FATTI GUIDARE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  78. 78. ESCI DALL’ABITUDINE AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  79. 79. “Non dimenticare quello che accadde a chi ha avuto ciò che ha sempre desiderato. Da allora visse felice e contento.” AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  80. 80. @damiano_sestyle @enrico_sestyle SEI TU LA CHIAVE! AAA CERCASI PROPRIO TE! L’I.P.E.R. Formula™ del Personal Branding Enrico Bisetto e Damiano Bordignon
  81. 81. http://www.sestyle.it http://twitter.com/sestyle http://www.facebook.com/Sestyle.it http://www.linkedin.com/company/sestyle Questa presentazione è distribuita sotto Licenza Creative Commons: Attribuzione - Non Commerciale - Non Opere Derivate 3.0 Italia. Grazie! Fotografie: Mel Stuart’s movie “Willy Wonka and the Chocolate Factory”; bnps.co.uk; unknown.

×