This document discusses various codes and conventions used in magazine double page spreads, including drop caps, pull quotes, stand firsts, use of columns, main images, backgrounds, and font choices. Drop caps are large capital letters at the start of an article that span multiple text lines. Pull quotes extract quotes from the text and make them larger and graphic. Stand firsts introduce articles with bold or capitalized text. Columns separate information and images should be striking, relevant and help focus the reader. Fonts and backgrounds are chosen to not distract from the content.