As media

1. Codes and conventions
of a double page spread
Kealan Whittaker

2. Drop Cap
 A drop cap is a large capital letter at the start of an article
 Has depth of two or more lines of regular text
 Draws reader attention

3. Pull Quote
 A pull quote is a quote taken from an article and made bigger to stand out
 Snappy and draws attention
 Graphic feature or sub-heading

4. Stand first
 An introductory paragraph in an article
 Lager text than the rest of the article
 May be bold text or a different colour
 Summarises the article

5. Columns
 Usually 4 columns across the page
 Columns separate the information

6. Main image
 May take up whole page
 Relevant to magazine
 Striking and main focus
 Lighting relevant to image

7. Backgound
 Background is plain to not draw attention away from text
 An image can sometimes be the background of a page

8. Colour and font
 There are limited colours used on the page
 Doesn’t draw attention from the article
 The font is usually simple to not distract the reader and so the article is easy
to read

9. Headline
 This is the largest text on the page

10. Captions
 Used to sum up an article or image

11. Banners
 Used to make information from the article stand out

12. Bi line
 This is the journalists name

13. Text
 Text is usually centred around the image
 Text is usually on a plain background

14. Mise en scene
 The artist/article suits the genre of magazine
 Use of image and colour scheme to fit with the magazine