This document outlines research done to design a new rock music magazine. It identifies common elements of existing rock magazines like NME and Kerrang, such as dark colors, central artist photos, and popular features identified through surveys. The target audience is identified as males and females aged 16-20 based on these elements and survey results. Factors like relevant content, attractive covers, and large readership are considered important to gain this target audience.

2. How to spot
what’s new.
Research
magazines
Find
similarities
in
magazines
Collect
information
Start
applying to
own
magazine

3. Dark colours
Coverlines and images
and large titles.
Central picture (close up
of an artist or a band
picture)
Bright colours (pink, purple
etc.)
Cheesy cover stories
Irrelevant features to the
magazine genre (gossip).

4. Examples Of Rock
Magazines I researched.
NME
Rock Sound
MOJO
Spin
Kerrang!

5. ROCK
FANS
New
music
Events
Gig
reviews
Inter-
views
What They Want
These features appeared
in the rock magazines I
researched and also in the
results from the
questionnaires I sent out.
These were the popular
features that people aged
between 16-20 mostly
wanted and it was evenly
spread between male and
female.
This helped me decide the
age of my target
audience, however in
terms of gender I have
decided not to be too
biased towards one
gender in particular.

6. Factors To Gain Set
Target Audience
LARGE TARGET
AUDIENCE AGED
BETWEEN 16-20
Readers
interests
Relevant
features
Attractive
front cover

7. All the research was to make a magazine for male and/or
female readers (now slightly more lenient to female) aged
16-20. I did not want to choose one gender specifically
because I wanted my magazine to be open to all that want to
read it, however I feel now that it has been made, that the
design is more appealing to female readers but I still hope
for males to read it too.