Social Software in Academic Libraries


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Given at the ACRL/NY Symposium Nov. 30, 2007. The links are here:

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  • Covers wikis, bookmarking, media sharing
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  • By now, I’m sure that most of you have heard or read something about social software, whether that’s hype or analysis, or predictions. Today I’m going to talk to you about what’s really going on with these tools – How libraries are using them How library patrons are using them And how when you leave here today, how you can be using them too. By the way, this whole slideshow, along with my notes is available online if you'd like to check it out.
  • Social Software in Academic Libraries

    1. 1. Social Software in Academic Libraries <ul><ul><li>Ellyssa Kroski </li></ul></ul><ul><ul><li>ACRL/NY Symposium </li></ul></ul><ul><ul><li>November 30, 2007 </li></ul></ul>
    2. 2. What is Social Software? <ul><li>New Web 2.0 tools which are: </li></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Participatory </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Easy to Use </li></ul></ul><ul><ul><li>Community Environments </li></ul></ul>
    3. 3. What is Social Software? <ul><li>Social Software Tools enable people to: </li></ul><ul><ul><li>Create </li></ul></ul><ul><ul><li>Contribute </li></ul></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Converse </li></ul></ul><ul><ul><li>Vote </li></ul></ul><ul><ul><li>Share </li></ul></ul>
    4. 4. Why Social Software? <ul><li>Exploding Growth </li></ul><ul><ul><li>MySpace has over 200 million users </li></ul></ul><ul><ul><li>Facebook has over 53 million users half of which sign in daily </li></ul></ul><ul><ul><li>Over 75 million blogs </li></ul></ul><ul><ul><li>Wikipedia has over 5 million articles written in over 200 languages </li></ul></ul><ul><ul><li>People view over 100 million videos daily on YouTube </li></ul></ul><ul><ul><li>Flicrk has over 2 billion photos </li></ul></ul>
    5. 5. Why Social Software? <ul><li>Mainstream Adoption </li></ul><ul><ul><li>85% of college students have a Facebook account </li></ul></ul><ul><ul><li>Americans spend an average of 14 hours per week on the Web </li></ul></ul><ul><ul><li>85% of young broadband users have watched online video </li></ul></ul><ul><ul><li>51% of American teens have uploaded photos to the Web </li></ul></ul><ul><ul><li>55% of American teens have a social networking profile </li></ul></ul><ul><ul><li>Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old </li></ul></ul>
    6. 7. The Social Tools of Web 2.0 Social Networking Subject Guides Answers Second Life Micro blogging IM Blogs Social Bookmarking Media Sharing Wikis Social Software
    7. 8. Wikis <ul><li>Easy Web publishing </li></ul><ul><li>No HTML required </li></ul><ul><li>Collaborative online spaces </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Team projects </li></ul></ul><ul><ul><li>Knowledge bases </li></ul></ul><ul><ul><li>Remote collaboration </li></ul></ul><ul><ul><li>FAQs </li></ul></ul><ul><ul><li>Course instruction </li></ul></ul><ul><ul><li>Encyclopedias </li></ul></ul><ul><ul><li>Intranets </li></ul></ul>
    8. 9. <ul><li>How are Academic Libraries Using Wikis? </li></ul>
    9. 10. Wikis as Intranets
    10. 11. “ The wiki allows us to keep staff content centrally located, consistently organized, and — most importantly — easily editable by anyone willing to learn a few basics.” Erin George Associate to the University Librarian University of Minnesota Libraries
    11. 12. Wikis as Training Tools
    12. 13. Wikis as Library Web Sites
    13. 14. “ It has enabled all the librarians at USCA to share the responsibility of updating pages. I really believe that it has created a sense of ownership and a commitment to the website among those who contribute.” Jane H. Tuten Library Director USC Aiken Library
    14. 15. Wikis as Subject Guides
    15. 16. “ The Biz Wiki allows me to create and manage dynamic content at anytime and anywhere, allowing me to address popular questions quickly, while promoting the use of business resources.” Chad F. Boeninger Reference & Instruction Technology Coordinator Ohio University Libraries
    16. 17. Wikis as Resource Reviews Collections
    17. 18. Wikis for Event Planning
    18. 19. Wikis for Best Practices
    19. 20. Social Bookmarking Tools <ul><li>An online space to save “favorites” or bookmarks </li></ul><ul><li>Discovery tools </li></ul><ul><li>Categorization by tags </li></ul><ul><li>Portable & searchable </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Resource collections </li></ul></ul><ul><ul><li>Subject guides </li></ul></ul><ul><ul><li>Reading lists </li></ul></ul>
    20. 21. <ul><li>How are Academic Libraries Using Social Bookmarking? </li></ul>
    21. 22. Social Bookmarks in Subject Guides
    22. 23. Social Bookmarks in Subject Guides
    23. 24. Social Bookmarks in Subject Guides
    24. 25. “ Using a account along with FeedDigest has made it much easier for our librarians to automatically keep a web site up to date.” Nicole Hennig Web Manager MIT Libraries
    25. 26. Social Bookmarking Communities
    26. 27. Social Bookmarking Communities
    27. 28. Social Bookmarking for Class Reading Lists
    28. 29. Social Bookmarking for Class Reading Lists
    29. 30. Social Bookmarking for Staff Resources
    30. 31. “ It is a catch-all space for stuff I find interesting and want to share in a no-hassle way. Much better than emailing everyone every time I find something nifty.” Lisa Sepa Technical Services Librarian Maui Community College Library
    31. 32. Social Bookmarks as Recommended Resources
    32. 33. Social Bookmarking for Keeping Current
    33. 34. Social Bookmarking for Event Tracking
    34. 35. Social Bookmarking for Event Tracking
    35. 36. Media Sharing <ul><li>Organize and share photo & video collections online </li></ul><ul><li>Easy Upload </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Marketing & Promotion </li></ul></ul><ul><ul><li>Teaching </li></ul></ul><ul><ul><li>Digital collections management </li></ul></ul><ul><ul><li>Online exhibits </li></ul></ul><ul><ul><li>Tours </li></ul></ul>
    36. 37. <ul><li>How are Academic Libraries Using Media Sharing? </li></ul>
    37. 38. Media Sharing for Historical Collections
    38. 39. Media Sharing for Spotlighting Library Staff
    39. 40. Media Sharing for Library Tours
    40. 41. “ YouTube has really helped us market ourselves to the campus community. Some people say, &quot;YouTube, really?&quot; but the undergrads get it.” Nick Baker Reference and Web Services Librarian Williams College Libraries
    41. 42. Media Sharing for Research Recommendations
    42. 43. Media Sharing for Instruction
    43. 44. Media Sharing for Instruction
    44. 45. Media Sharing for Promotion
    45. 46. Media Sharing for Promotion
    46. 47. Social Networks <ul><li>Online social hubs </li></ul><ul><li>“ Third Places” </li></ul><ul><li>Environments to find like-minded people </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Portals </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Outreach </li></ul></ul><ul><ul><li>Branding </li></ul></ul>
    47. 48. <ul><li>How are Academic Libraries Using Social Networking? </li></ul>
    48. 49. Social Networks as Library Portals
    49. 50. “ MySpace has been an a great avenue for connecting with other libraries around the country and world and for sharing marketing ideas.” Meg Burger Learning Commons Coordinator University Library University of Illinois at Urbana-Champaign
    50. 51. Social Networks for Promotion
    51. 52. Social Networks as Extensions of the Library Website
    52. 53. Social Networks for Outreach
    53. 54. Social Networks for Catalog Search
    54. 55. Social Networks for Database Search
    55. 56. Social Networks for Professional Networking
    56. 57. Social Networks for Keeping Up
    57. 58. Blogs <ul><li>Online journals or websites </li></ul><ul><li>Articles posted in chronological order </li></ul><ul><li>No HTML necessary </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Staff communication </li></ul></ul><ul><ul><li>Subject resources </li></ul></ul><ul><ul><li>Course materials </li></ul></ul><ul><ul><li>Media reviews </li></ul></ul><ul><ul><li>Publishing </li></ul></ul>
    58. 59. <ul><li>How are Academic Libraries Using Blogs? </li></ul>
    59. 60. Blogs as Library News Vehicles
    60. 61. “ The KSL News Blog generates comments with surprising swiftness–from our campus, and beyond, we are reaching people in different ways.” Karen Oye, M.L.S. Head of Customer Services Kelvin Smith Library Case Western Reserve University
    61. 62. Blogs as Subject Resources
    62. 63. Blogs to Support Library Instruction
    63. 64. Blogs for Staff Communication
    64. 65. Blogs for Accessibility
    65. 66. &quot;My blog and my Facebook profile allow me to communicate in new ways with our students and faculty and in ways that they themselves communicate&quot; Jeff Trzeciak University Librarian McMaster University
    66. 67. IM <ul><li>Real-time online text chat </li></ul><ul><li>No technical skills required </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Virtual reference </li></ul></ul><ul><ul><li>Staff communication </li></ul></ul><ul><ul><li>Remote meetings </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul>
    67. 68. <ul><li>How are Academic Libraries Using IM? </li></ul>
    68. 69. IM for Virtual Reference
    69. 70. IM + Voice for Virtual Reference
    70. 71. “ In providing services via Skype we're continuing to expand the range of access options available to our users, many of whom already rely on the web calling client for much of their communication.” Char Booth Reference & Instruction Librarian Ohio University Libraries
    71. 72. IM + Text for Virtual Reference
    72. 73. &quot;Since expanding the AskAULibrary service from AIM to all major IM providers through Meebo, our statistics have doubled.&quot; Melissa Becher Coordinator of AskAULibrary American University Library
    73. 74. Microblogging <ul><li>Online text communication tool </li></ul><ul><li>Short messages of up to 140 characters </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Event announcements </li></ul></ul><ul><ul><li>News updates </li></ul></ul><ul><ul><li>Making Web resource recommendations </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
    74. 75. <ul><li>How are Academic Libraries Using Microblogging? </li></ul>
    75. 76. Microblogging and Promotion
    76. 77. Microblogging and Promotion
    77. 78. Microblogging as a Library Portal
    78. 79. Second Life <ul><li>Virtual World </li></ul><ul><li>3-D MMORPG </li></ul><ul><li>Created by inhabitants </li></ul><ul><li>Great tool for: </li></ul><ul><ul><li>Remote education </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Virtual events </li></ul></ul><ul><ul><li>Conferencing </li></ul></ul><ul><ul><li>Marketing & Promotion </li></ul></ul>
    79. 80. <ul><li>How are Academic Libraries Using Second Life? </li></ul>
    80. 81. Second Life for Subject Guides
    81. 82. Second Life for Virtual Reference
    82. 83. Second Life for Education
    83. 84. “ We noticed that students find the most pleasure – and thus motivation to learn - by being challenged with constructionist activities in Second Life. They have a blast building our campus and running events on it.” Jeremy Kemp Assistant Director for Second Life Campus San Jose State University SLIS
    84. 85. Second Life for Database Searching
    85. 86. Second Life for Exhibits
    86. 87. Second Life for Conferences
    87. 88. Answers Communities <ul><li>Social Q&A </li></ul><ul><li>Wisdom of Crowds </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Virtual Reference </li></ul></ul><ul><ul><li>Outreach </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
    88. 89. <ul><li>How are Academic Libraries Using Answers Communities? </li></ul>
    89. 90. Answers as Promotion
    90. 91. Subject Guides Tools <ul><li>Social Tools to create interactive subject guides </li></ul><ul><li>Multimedia & Multiformat </li></ul><ul><li>Great tools for: </li></ul><ul><ul><li>Subject guides </li></ul></ul><ul><ul><li>Pathfinders </li></ul></ul><ul><ul><li>How-to guides </li></ul></ul>
    91. 92. <ul><li>How are Academic Libraries Using Subject Guides? </li></ul>
    92. 93. Subject Guides as Research Guides
    93. 94. Subject Guides as Research Guides
    94. 95. &quot;The best thing about LibGuides @ BC may be how liberating it's been for librarians, carrying many into the world of Library 2.0 not kicking and screaming but excited and energized by the opportunity at last to shape and manage their online presence and interaction with students.&quot; Ken Liss Librarian Boston College University Libraries
    95. 96. Subject Guides as Reading Lists
    96. 97. Social Software in Academic Libraries <ul><li>Enhance library services </li></ul><ul><li>Outreach </li></ul><ul><li>Marketing & Promotion </li></ul><ul><li>Training </li></ul><ul><li>Instruction </li></ul><ul><li>Asset management </li></ul><ul><li>Staying Current </li></ul><ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Networking </li></ul><ul><li>Community Building </li></ul><ul><li>“ Going where the users are” </li></ul>
    97. 98. Social Software DIY Tips <ul><li>Jump right in </li></ul><ul><li>Start to learn what's possible with these tools </li></ul><ul><li>Learning for personal use will lead to ideas for professional applications. </li></ul><ul><li>Set up some social software accounts, most of them are free! </li></ul>
    98. 99. Additional Resources <ul><li>Library Emerging Tech Labs </li></ul><ul><ul><li>Massachusetts Institute of Technology (MIT) — MIT Libraries’ Betas </li></ul></ul><ul><ul><li>University of Michigan — MLibrary Labs </li></ul></ul><ul><ul><li>University of Minnesota — Digital Library Development Lab </li></ul></ul><ul><ul><li>University of Pennsylvania — PennLabs </li></ul></ul><ul><ul><li>University of Virginia — Library Lab </li></ul></ul><ul><ul><li>Vanderbilt University — Test Pilot </li></ul></ul>
    99. 100. Ellyssa Kroski [email_address] Blogs: InfoTangle iLibrarian http://