2. Why Mobile Matters
There are 5.3 billion global mobile subscribers
(that's 77 percent of the worldâs population).
âInternational Telecommunications Union
1 billion of the worldâs 4+ billion mobile
phones are now smartphones.
âMicrosoft Tag
83% of American adults own a cell phone.
âPew Internet & American Life Project
87% of US smartphone owners access the internet
or email on their handheld.
âPew Internet & American Life Project
19. Augmented
Reality
Mobile AR willâŚchange not only the way humans
interact with machines but also the way humans
interact with their environment.
â Forrester Research
30. Mobile Library
Collections
According to the AAP, eBook sales in February 2011 were
$90.3m making digital books the largest single format in the
US for the first time ever. âThe Guardian
35. Libraries Lending
Devices
The share of adults in the United States who own
an e-book reader doubled to 12% in May, 2011 from
6% in November 2010.
âPew Internet & American Life Project