Libraries and Mobile Web

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Libraries and Mobile Web

  1. 1. On the move with the mobile webLibraries and mobile technologies<br />Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng <br />
  2. 2. Mobile Web: An Introduction<br /><ul><li>What does it mean?
  3. 3. -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)
  4. 4. Who is using it?
  5. 5. Japan among early adopters
  6. 6. Gen Y (18-27) and Gen X (28-41)
  7. 7. English speaking Hispanics and African Americans are also among leading users.
  8. 8. People of all income levels
  9. 9. What is it used for?
  10. 10. Interactive, stay constantly connected
  11. 11. Texting (SMS), email, instant messaging
  12. 12. Downloading ring tones, games.
  13. 13. Searching for information (weather, news, maps)– location aware</li></li></ul><li>Mobile Devices: The Evolution<br />
  14. 14. Mobile Devices<br /><ul><li>Mobile Phone Devices
  15. 15. are becoming increasingly amorphous… (convergence)
  16. 16. range from smartphones to PDAs, to camera phones, with a lot of overlap.
  17. 17. Carriers
  18. 18. Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
  19. 19. Operating Systems
  20. 20. between 30 & 40 mobile operating systems available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc </li></li></ul><li>Challenges of the Mobile Web<br />GRRR…<br /><ul><li>Lack of Uniformity
  21. 21. So many providers, functions, operating systems
  22. 22. Where’s the browser?
  23. 23. Can be difficult to locate on some phones
  24. 24. Tough to navigate
  25. 25. Costs and Speeds
  26. 26. Carriers typically charge you for this access
  27. 27. Connection speeds can be slow.</li></ul>815T PB Transformer Cell Phone (Japan)<br />
  28. 28. What can we do with the Mobile Web?<br />Mobile Web Applications<br />
  29. 29. TIVO’S MOBILE WEBSITE<br />
  30. 30. <ul><li>Mobile Newspapers:
  31. 31. The Wall Street Journal
  32. 32. http://online.wsj.com/home-page
  33. 33. The Los Angeles Times
  34. 34. http://mobile.latimes.com
  35. 35. Audiobooks:
  36. 36. http://www.audible.com
  37. 37. http://www.audiobooks.com
  38. 38. Shopping:
  39. 39. http://www.amazon.com
  40. 40. http:///www.eBay.com
  41. 41. Entertainment:
  42. 42. Games
  43. 43. http://www.websudoku.com
  44. 44. Video
  45. 45. http://www.youtube.com</li></li></ul><li> What does this have to do with libraries?<br />
  46. 46. Wisconsin’s South Central Library System<br /><ul><li>http://libonline.scls.lib.wi.us/mainPageNew.htm</li></li></ul><li>Seattle’s Public Library’s Central Branch<br /><ul><li>http://www.spl.org/default.asp?pageID=branch_central_computers&branchID=1</li></li></ul><li>NYPL’s Mobile Site<br />
  47. 47. Mobile Web Apps Tour<br />
  48. 48. E-MAIL<br /><ul><li>Web-Based E-mail Services
  49. 49. Push E-mail Functionality
  50. 50. Messages delivered directly to phone
  51. 51. Functionality is built in to most smartphones and PDAs.
  52. 52. Users can install push mail applications:
  53. 53. Emoze (www.emoze.com)
  54. 54. Funambol (open source) (www.funambol.com)
  55. 55. Browser-based
  56. 56. Users must visit client in order to retrieve messages
  57. 57. Examples:
  58. 58. Yahoo! Mail Mobile
  59. 59. Gmail
  60. 60. Windows Live Hotmail</li></li></ul><li>TEXT-MESSAGING<br /><ul><li> 42% of U.S. adults send and receive text messages (2007 study)
  61. 61. Enables participation in other activities:
  62. 62. Vote for Reality TV characters (American Idol)
  63. 63. Sign up for news alerts (Weather Channel, ESPN)
  64. 64. Text search terms to Yahoo! or Google
  65. 65. Send MapQuest directions to your phone
  66. 66. Group text:
  67. 67. Bluepulse, Joopz, Mozes, Broadtexter</li></li></ul><li>MUSIC & RADIO<br /><ul><li>Verizon V CAST
  68. 68. Sprint Radio (streaming) and Sprint Digital Lounge (download)
  69. 69. Alltel Radio and XM Satellite Radio application
  70. 70. AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile
  71. 71. Free:
  72. 72. International radio stations www.tuned.mobi (formerly Radio4PDA)
  73. 73. Mundu Radio Application
  74. 74. Pandora Radio advertises </li></ul> ‘On the Go’ subscription service<br /><ul><li>Most cell providers offer a way to stream or download music</li></li></ul><li>MUSIC & RADIO (Cont.)<br />OverDrive media services provide music, audiobook and video files to subscribing libraries. Featured Public Library list includes: Los Angeles, Toronto, District of Columbia, Seattle, and Greater Phoenix<br />
  75. 75. E-BOOKS<br /><ul><li> Hardware: Amazon Kindle & Sony E-reader
  76. 76. Free reader software downloads for mobile devices (Mobipocket and Plucker)
  77. 77. E-book formats:
  78. 78. Mobipocket
  79. 79. Adobe PDF
  80. 80. Microsoft Reader for Pocket PC
  81. 81. Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.
  82. 82. Free content available via Project Gutenberg and Daily Lit</li></li></ul><li>AUDIO BOOKS<br /><ul><li> Market leader by far is Audible.com
  83. 83. iTunes is closest competitor
  84. 84. LibriVox offers free audiobooks in the public domain
  85. 85. Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries
  86. 86. OCLC NetLibrary also provides a service to libraries in making eBooks and audiobooks available for download to patrons</li></li></ul><li>Widgets<br />offering quick access to content without having to open a browser<br /><ul><li>Yahoo! Mobile: calendar, search, Flickr
  87. 87. Nokia WidSets: Sudoku, eBay, Twitter, Flickr
  88. 88. Over 4,000 to choose from
  89. 89. Community development
  90. 90. Plusmo: sports, entertainment, news
  91. 91. Over 20,000 to choose from includes apps for iPhone, Blackberry, Nokia</li></li></ul><li>District of Columbia Public Library iPhone App<br />
  92. 92. NEWS<br /><ul><li>60 million people read an online newspaper in July 2007
  93. 93. Virtually every major news organization has a mobile website</li></li></ul><li>
  94. 94. MORE MOBILE WEB APPLICATIONS<br /><ul><li>Moblogging: blogging straight from your cell phone
  95. 95. All major news readers have mobile websites
  96. 96. This means reading all of your RSS feeds while you’re out and about
  97. 97. Many take-out restaurants will now let you text in your order
  98. 98. Microblogging sites, Twitter and Jaiku, also have mobile sites</li></li></ul><li>
  99. 99. Library Mobile Initiatives<br />An increasing number of libraries are offering <br />mobile services<br />
  100. 100.
  101. 101. INNOVATIVE INTERFACES: AirPAC<br /><ul><li>AirPAC is a portable version of an OPAC
  102. 102. AirPAC offers
  103. 103. A visual design just right for the iPhone
  104. 104. Integrates library locations with built-in Google Maps™ software
  105. 105. Catalog search with RightResult™ Relevance-ranking technology
  106. 106. Access to online resources and electronic journals</li></li></ul><li>MOBILE COLLECTIONS<br /><ul><li>Digital media collections are increasing in libraries
  107. 107. OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons
  108. 108. New York public library is one of their users</li></li></ul><li>
  109. 109. MOBILE DATABASES<br /><ul><li>Academic software and Scholarly databases have created mobile functions
  110. 110. Endnote
  111. 111. Factiva
  112. 112. Westlaw legal research database
  113. 113. National Library of Medicine’s “PubMed”</li></li></ul><li>MORE LIBRARY MOBILE APPLICATIONS<br /><ul><li>Self-service audio tours for handheld devices
  114. 114. Text messages are being used to provide user alerts
  115. 115. Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons
  116. 116. Mobile Library Circulation
  117. 117. PocketCirc enables librarians to access the Unicorn Library Management System on a PDA</li></li></ul><li>How to Create a Mobile Experience <br /><ul><li>Take no action.
  118. 118. Consider user base
  119. 119. Is your website already primed?
  120. 120. Push content via mobile alerts
  121. 121. Mozes, Broadtexter
  122. 122. Simultaneous text message to subscribers
  123. 123. Mobile Style Sheets
  124. 124. CSS for mobile devices</li></li></ul><li>How to Create a Mobile Experience <br /><ul><li>Transcoded websites
  125. 125. Sweezer, Mowser
  126. 126. Compress HTML content for mobile display
  127. 127. Mobile-only websites
  128. 128. Specially programmed for mobile phones
  129. 129. Looks best but limited compatibility. </li></li></ul><li>Getting Started with the Mobile Web<br />Starter activity<br />Yahoo! Go<br />E-books<br />Text yourself<br />QR Codes<br />ListenUp!<br />
  130. 130. Thanks! <br />Questions? Comments?<br />

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