Treatment For A2 Media

1. Music Video Treatment
P4ND4AH - JAW~PAN

2. Introduction
This is a presentation for a Trap music video
treatment where by we will talk about our idea
and the planning for where and what we are
going to shoot.

3. Target Audience
One of the main areas of the composition of this music video, is the target
audience. Without knowing this, we would not be able to construct an
impressive and effective music video.
As Trap, our genre, has quite a niche audience, the ages of people that
consume it tend to be between 15 - 19, which is perfect, as we came to a
decision that we would like our audience to be between 16 and 18 years old.
Also, as the lyrical content of the music video is quite harsh and aimed towards
older teenagers, we feel that 16 - 18 would be appropriate because then
nobody will get offended by the nature or appearance of the song and video..

4. Song Choice
The song we are using has been produced by El Edz and the lyrics we
have used is “Panda” - Desiigner. The reason for us wanting to use these
lyrics, is because, in my opinion this is a very gritty and intense song. By
using this, accompanied with the El Edz instrumental, we are able to obtain
a very dark and daunting composition. Also, in regards to genre, there were
not many other tracks available for acapella download and out of all, this
was definitely the best choice.
Again, in regards to genre, this is a gritty interpretation of the trapper’s life
and what they do when they have the free will and money.
Finally, our last reason for using “Panda” is that everyone loves the song
and it shot up the charts almost instantly, so our target audience will be
able to enjoy it as it was very big with people our age.

5. Music Video Idea
Brandon and I are creating a music video which opens with a faded in shot where
we see an abandoned building set in during the late evening. We then have
multiple shots of 3/5 characters, who are all making their way to the central point
of the farm (a main introduction to each character) this is when the music will
begin. Throughout the opening, the characters can be seen all in different
locations, all wearing different masks. As they are walking to the central point, we
are going to have multiple shots of the character’s surroundings and their cars. As
the song progresses, each character will reach the central point, until it reaches
the peak, where they all finally meet, bringing out the stereotypical conventions of
a trap video (money, nice clothes, jewels and cars). Most of the shots in the first
section will be low angle shots, as it’s very gritty and harsh, so we would want to
be appearing quite evil and big. When the song reaches the second section, the
mood will change, including the filter, costumes and even shot angles.
Throughout this section, we will slow down the editing, creating a softer, more
relaxed pace, in the sense that the costumes, props, lighting and even editing will
be contrasting. As the song enters the last instrumental section, we are going to
return to the original gritty editing and we will go back to everything we had in the
first section, but in reverse. Everyone will be leaving and going back to where
they came from, with close ups on each, much like before.

6. Location
Our video is set on a suburban farm where there are houses situated within the middle.
There is a large driveway, much like the picture below, which is where most of the shoot
will be filmed.
Outside the house we will have two sporty cars, where the characters will be filmed
showing off their lavish lifestyles. We will also have multiple shots inside the houses and
a few driving around the farm, just to add some variety, break up and prevent the video
from being too repetitive with just shots of the characters in one shot. By using a location
like this it will be similar to the Section Boyz video for “Don’t Like That”, and will provide a
darker tone and ambience. Also, with the location being “rundown”, it will allow the
grittiness of the music almost go hand in hand with the setting, as the instrumental is
very dark itself and aids the video to become rendered towards a very chilling and “real”
composition.

7. Characters
In our composition, we will have between 3 - 5 characters. Whereas many music videos
can feature, between 1 and 20 people, if we capture the shots correctly and fit each
character in, we can render the shot to seem as it has more in it than it actually does.
Each character will wear a different outfit, with a different mask or facial cover to
accompany it. Also, each character will have a different personality and temperament, that
will suit the way that they come across on screen. For example, if a character has quite a
shady and aggressive personality, they will be very low key and will tend to float around
the set, whereas, if the character is marginally deranged, they will be more of the
frontman, gathering as much screen time as possible.

8. Props/Costumes
Regarding costumes, as we are having two sections to the video, we are going to
have the first half with a very casual attire, such as jeans and tracksuits… and in the
second part, we are going to be wearing smarter clothes, as we feel that we should
have two juxtaposing attires. Below, on the top right, is the filter, colour and costume
we would like to achieve on the second section of the song. On the left and in the
centre, are the filters and costume choices in which we would like to obtain within the
darker first section.
We feel that it would be very effective to feature a concept of masks within some of
our shots. The idea of masks can almost add to the darkness of the film, as it almost
has a slight horror related aspect. Also, by using masks and creating a sinister tone, it
will suit the music, as the instrumental is quite dark itself.

9. Lighting
The majority of the lighting we will be using within our composition,
will mostly be sourced from natural lighting and surrounding
buildings, such as security and sensor lights. Seeing as we will be
shooting at night we can also use the cars headlights, which would
give almost a silhouette to each of the characters (as seen below).
However, when the tone changes, we will obtain shots with natural
light, which will accompany this specific section as the tone has
converted from very dark and aggressive to light, cheerful and soft.

10. Music Videos We Are Referencing
Location:
Section Boyz - Don’t Like That
Travis $cott - Mamacita
Editing:
Dimzy (67) X Michief - Serving (Illegal 2)
Young Thug - Best Friend
Keith Ape - It G Ma
Attire:
RIL - Know Better
M Dargg - Salute