How do music videos interpolate the audience

1. How do Music Videos
Interpolate the Audience

2. Lumineers-‘Ophelia’
1. They use a photo shopped duplication effect, where we see the
character split into two of himself. This gives us the idea that we
as an audience are seeing two sides to him, as if we were seeing
inside of his head; an area where the rest of the audience aren’t
able to access
2. They use a 4:3 aspect ratio. This has connotations of super 8,
home video footage, relating to the audience’s comfort from
home. It also encloses the action, making the footage seem
more intimate. They use it in a way of escape from being closed
in, asserting his freedom by opening the shot up with a full
aspect shot.
3. The camera then follows him, so we as an audience feel as
though we are following where he goes, and following his
escape from the closed in place he was before.
4. We are also made to experience the live performance. Therefore
it seems that we get a special treatment compared to the real
audience, as we see the performance and see behind the
scenes.

3. Matt Berry-‘TakeMy Hand’
1. The filter on the video is made to look like an old camera. This in
conjunction with the unsteadiness of the camerawork, makes the
video seem amateur and more of a home video that we are
watching. This gives the audience that sense of homeliness and
comfort and allows them to be more drawn in
2. In this shot, we are placed in the scene with the two characters- we
are made to feel as though we too are sitting at the table, involved
in the action.
3. This shot is shot in a crowd. We as an audience are made to feel
part of that crowd, looking in onto what the character is doing. It
makes the audience feel as though the camera is their eyes, and
they are following every movement of the camera.
4. We follow the life of the old man, from his discovery of illness to his
death. We therefore have a sense of entitlement in reference to
who he is acquainted with, seeing as he has no one other than this
robot he made.

4. Magic!-‘rude’
1. The live performance aspect is filmed inside a garage, giving it
a very amateur, normal person thing to be able to do. It
speaks to the audience by relating to a low budget, teenager
thing to do. Therefore audiences feel more in touch with
them.
2. They also use a super 8 look in order to again encapsulate this
amateur, true to their roots aesthetic. It makes them look like
standard teenagers making music in the garage.
3. The use of direct address throughout, gives this video an
intimacy with the audience. It makes them feel connected
with the singer and therefore makes them build a relationship
and a comfort with the song.
4. They tackle the issues of upper class v working class. There’s a
rebellion against his girlfriend’s father who is made to look
wealthy and well to do. In this video he is portrayed as a
villain, making a wider point on the division and segregation of
the classes.

5. How will I interpolatemy audiencein my music video?
We enter and leave with the band and the
character. For example, my opening shot
will be the band emerging from a shed.
We see them set up before they even
start playing. This is similar throughout,
where I intend to have the characters
enter different shots. An example of this is
the shot here from a music video called
‘Run Boy Run’ by Woodkid. The shot
would be still and the character would run
into the shot. The ending will be similar to
the opening in the sense that the
characters will then go back into the shed
once they are done, so we are with them
throughout.

6. In my video, my only location for the live
performance is outside a garage. This
domestic location has connotations of home.
Alike to the music video ‘Fever Dreaming’ by
No Age, the setting makes the video appear a
bit more amateur and more accessible for an
audience. With the lack of complication and
the simplicity behind the innocent, at home
background, the audience have more scope
to feel attached or build a relationship with
the action in the video. They have that
literalness of feeling at home. This also makes
the character’s seem more real and the
actor’s are made more to look like actors
than weird abstract characters. People are
able to relate with real people more so than
abstract characters. I’m also showing this
homeliness and amateur techniques by
replacing instruments with real household
props. This again makes the video more
accessible to a much wider group of people
who can’t necessarily play music but enjoy it.

7. I also want to capture a relationship
between the main character and the
audience by making the lyrics seem like
obvious narration. By breaking that 4th
wall and addressing the audience
directly, it signifies conversation
between the main character and the
audience. A close up shot then
emphasises this even more. For
example, in the music video for
‘Constellations’ by Darwin Deez, they
open with conversation and then
develop it into the song, where the lyrics
are said directly to the camera and seem
to be said as opposed to sung.

8. My colour scheme is going to be
fairly earthy and light. Alike to
the colour scheme in Vampire
Weekend’s ‘Cape Cod Kwassa
Kwassa’ I want it to have a very
90’s teen movie gleam to it. The
colour scheme shows a sort of
innocence as well as giving off a
warm, welcoming colour, it also
has a sense of wealth,
contrasted against the obvious
low budget and amateur looking
production.

9. Another way that I’m going to interpolate
my audience is by putting them in
enclosed spaces with the characters. For
example in ‘Another Guy’ by Travis, you as
the audience are in on the action as you
are made to feel inside with the
characters in this shot. This makes the
audience feel involved and a part of
what’s going on.