1. Digital
Strategy
By: Miranda Eliason

2. Goal
 $50 Million increase in revenue
 More clients
 Wider spread brand awareness in the Midwest
0
20000000
40000000
60000000
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
Cumulative Increase in Revenues, YTD

3. Target Audience

4. Key Performance Indicators
 $12-15 million increase per quarter
 Quarterly firm-wide progress meetings
 Bi-monthly office-wide progress

5. Big Idea
 Develop a blog
 Expand LinkedIn Presence
 Provide webinars

6. Tools & Tactics: Blog
 Expand current blog to reach non-financial
professionals and companies
 Attract people away from current financial
advisors and accountants
 Use SEO titles that will be seen by intended
media users

7. Tools & Tactics: LinkedIn
 Link blog posts to the firm’s LinkedIn page
 Share with potential clients
 Encourage employees to like/share posts

8. Tools & Tactics: Webinars
 Make webinars publicly available to
inform potential clients about:
 Tax planning strategies
 Upcoming regulation changes
 Healthcare Reform
 New Accounting Rules and Principles

9. Budget
 Total Marketing Budget: $30,000,000
 Digital Campaign Budget: $11,400,000

10. Summary
 Find a way to convince people that are
happy with their current service providers
that Plante Moran can do it better
 Digital campaign will show Plante Moran’s
loyalty, trustworthiness and personalized
approach