Crushing Your Employer Brand with a Clear Vision and Culture
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Employers and employees agree: the strength of your internal brand dictates the quality and quantity of employees who will want to work for you. The most common response to this situation: buy a ping-pong table, offer more free snacks, and put-in a modern collaborative space or two. Guess what? None of these are going to save your lackluster employee brand from floundering. The reality is that today’s employees don’t just want trendy benefits and competitive pay: they want authentic and meaningful experiences. In this presentation, Element Three President Tiffany Sauder will outlines the macroeconomic factors driving employer brand expectations, and how the best companies are using these factors to create experiences that captivate and empower their employees.
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Crushing Your Employer Brand with a Clear Vision and Culture
- 2. #RESOLVEindy @tiffanysauder The Secret to Crushing Your Employer Brand Tiffany Sauder President, Element Three @tiffanysauder
- 6. #RESOLVEindy @tiffanysauder Pop Quiz: Go to your website; click on the About page • Does it list your Vision, Mission, Values? • Is it compelling? • Is it true? • Is it alive? Can you point to evidence that the ideology articulated is alive in your organization? HOW ARE YOU DOING?
- 9. #RESOLVEindy @tiffanysauder Pop Quiz: • Do you know things about your people that they don’t readily share with their social media networks? • Does your leadership team discuss the patterns of thinking that are contributing to behavior and not just the behavior itself? • What life events inform the way your people are showing up in the workplace? HOW ARE YOU DOING?
- 11. #RESOLVEindy @tiffanysauder Are clients aligned to your culture?
- 12. #RESOLVEindy @tiffanysauder Is your compensation structure supporting or tearing down the culture and values you aim to build?
- 13. #RESOLVEindy @tiffanysauder CREATE SYMBOLS A symbol is a mark, sign, or word understood to represent an idea, object, or relationship. Symbols allow people to go beyond what is seen by creating linkages between very different concepts and experiences.
- 18. #RESOLVEindy @tiffanysauder • Understanding the Why behind decisions • Transparency • Training + professional development • Advancement and opportunity • Feedback, feedback, feedback • Autonomy • Clear scorecard Our Millennials Care About:
- 19. #RESOLVEindy @tiffanysauder Q & A 7 MINUTES
Editor's Notes
- As I was putting this deck together, I suddenly realized that I’d likely have a lot more credibility as a leader if one of my employees was giving this presentation. It’s a little like giving a presentation that’s called “I’m an amazing mother’ and then your kids are in the audience like rolling their eyes. But at any rate –I’m here and so are you… so we’ll see if we can’t learn something together. I come to you through a couple of different lenses As a business owner – someone who did not come from the industry that I am in – and have never worked in another agency. Everyone that works for me I have had to give an impassioned plea about why they should come and work for me. As a brand strategist I’ve seen about 70 different companies over my career go through the exercise of redefining their message to the marketplace – and one of the first audiences they need to speak to through this new vantage point is almost always their employee population – many times this takes place after a merger/ acquisition or major change event – and so tension is high and employee commitment may be in flux – so establishing a clear message and employment brand becomes important to winning the hearts and minds of the internal team. I’m going to use Element Three, primarily as the example today – because I can be so much more transparent with you about the details about what we do – but the strategies and tactics that we use are certainly informed from the many cases we’ve seen in over 10 years in this business. Before I get started – one of the points of feedback from last year’s participants – is to have the breakout sessions be more practical in their application – so I’ve tried to incorporate little ‘quizes’ to help you gauge where you’re at… you’ll have to let me know what you think at the end.
- You can’t be efficient with people or relationships