we                    social                    media forsocial              the small                    non-profitmedia!...
• founded to honor onesound          person’s struggles             • started with 1 full-timefamiliar?      staff member ...
• oh, great…something        social  else to manage…• which social tooI should   media                              ?  I u...
social      • complementary             • supports fundraising media       • supports other     !         communications  ...
so, whatcommunicate + engage             are we                                using?    communicate + inform schedule + m...
so, what joe waters                  are we  @joewaters                 using?john haydon  @johnhaydon@elliefund
…whatok, that’s    are wegreat…       actually              doing?@elliefund
daily              526,000,000                   daily Facebook users                         Facebook, S-1 filing, 4.23.1...
• facebook page: show  your true colors      weekly@elliefund
weekly  of fans never revisit your page…                 Source: Jeff Widman, BrandGlue.com@elliefund
like             weekly                    comment                              share@elliefund
• facebook posts: engage  current and new fans     weekly@elliefund
• facebook posts: say  “thank you”           weekly@elliefund
weekly@elliefund
• tweets: calls to action  –visit website or blog    weekly  –share information@elliefund
monthly• newsletter  – coming events  – links to website +    facebook@elliefund
• Google adwords spendmonthly             $10,000/month@elliefund
oh yes…             we have               a blog@elliefund
thepowerof twitter@elliefund
• reached out to local                                       “Twitterati” ahead of the                                    ...
online         offline             engagement   relationships@elliefund
theresults@elliefund
what have we learned?• social media complements and  integrates into our strategy• you don’t have to be an “expert”• start...
resources that helped us•   hubspot.com•   socialbrite.org•   bethkanter.org•   blogs.constantcontact.com•   selfishgiving...
we’re happy to talk!• julie@elliefund.org• @elliefund• www.facebook.com/elliefund               good               luck!
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Julie Nations - Social Media as a Communications Tool for the Small Nonprofit

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  • Now, those are all tools…but we also have been fortunate to have the assistance of some great minds that know a lot about this whole social media thing. [click to build] Joe Waters…who has written the book, literally, on cause-related marketing…helped us (insert how he helped here)[click to build] and John Haydon (who you’re going to get to hear speak after me – you don’t want to miss him!)…who helped us (insert how he helped here)Don’t be afraid to reach out within your local network to find those folks who do this “for real” – just like you might not manage your own accounting or legal needs, you don’t have to be the expert in social media. It’s OK… (feel better now? )
  • Introduce what Twive was…and that when you “signed up” you were working from the start with John and Joe…Also set up what the campaign was (talk them through the whole idea…it’s pretty cool, especially how each of the kids was “Avengerfied”…)[Would love to get pics of the kids to go here…]
  • Talk through that you reached out to your local network, and engaged them to tweet for you…and you MADE IT VERY EASY FOR THEM BY PROVIDING SAMPLE TWEETS… [click to build…the tweets will build automatically]These tweets actually serve two purposes – to catch the attention of the reader (“kids r amazing,” “Breast Cancer Avengers,” “What’s tough?”), and get them to click through to the videos…which would allow people to get a clear look at who The Ellie Fund serves…at the end of which they’d be asked to support the Twive and Receive campaign.
  • we did learn that our offline relationships lead to the on-line engagement which drove visibility and promoted the campaign…leading to the donations that helped push us to the top…
  • Julie Nations - Social Media as a Communications Tool for the Small Nonprofit

    1. 1. we social media forsocial the small non-profitmedia! @elliefund julie nations executive director© Ellie Fund 2012
    2. 2. • founded to honor onesound person’s struggles • started with 1 full-timefamiliar? staff member • learned as we grew • still small, but…@elliefund
    3. 3. • oh, great…something social else to manage…• which social tooI should media ? I use?• is it really going to work?• will it really help me raise more money or gain more supporters?@elliefund
    4. 4. social • complementary • supports fundraising media • supports other ! communications • exposes patient stories@elliefund
    5. 5. so, whatcommunicate + engage are we using? communicate + inform schedule + manage increase reach@elliefund
    6. 6. so, what joe waters are we @joewaters using?john haydon @johnhaydon@elliefund
    7. 7. …whatok, that’s are wegreat… actually doing?@elliefund
    8. 8. daily 526,000,000 daily Facebook users Facebook, S-1 filing, 4.23.12 monitor respond engage@elliefund
    9. 9. • facebook page: show your true colors weekly@elliefund
    10. 10. weekly of fans never revisit your page… Source: Jeff Widman, BrandGlue.com@elliefund
    11. 11. like weekly comment share@elliefund
    12. 12. • facebook posts: engage current and new fans weekly@elliefund
    13. 13. • facebook posts: say “thank you” weekly@elliefund
    14. 14. weekly@elliefund
    15. 15. • tweets: calls to action –visit website or blog weekly –share information@elliefund
    16. 16. monthly• newsletter – coming events – links to website + facebook@elliefund
    17. 17. • Google adwords spendmonthly $10,000/month@elliefund
    18. 18. oh yes… we have a blog@elliefund
    19. 19. thepowerof twitter@elliefund
    20. 20. • reached out to local “Twitterati” ahead of the campaign • provided sample tweets These kids r amazing! The Breast Cancer Avengers help families fighting breast cancer @elliefund #twivereceive http://bit.ly/M0Lmhj 6 characters remaining Meet the Breast Cancer Avengers and help families fighting breast cancer @elliefund #twivereceive http://bit.ly/M0Lmhj 21 characters remaining What’s tough? Being a kid w/sick mom. Meet the Breast Cancer Avengers @elliefund #twivereceive & help fams. http://bit.ly/M0Lmhj 10 characters remaining@elliefund
    21. 21. online offline engagement relationships@elliefund
    22. 22. theresults@elliefund
    23. 23. what have we learned?• social media complements and integrates into our strategy• you don’t have to be an “expert”• start small, experiment, be authentic, build on what works• just do it!
    24. 24. resources that helped us• hubspot.com• socialbrite.org• bethkanter.org• blogs.constantcontact.com• selfishgiving.org
    25. 25. we’re happy to talk!• julie@elliefund.org• @elliefund• www.facebook.com/elliefund good luck!

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