The ME in New MEdia

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Miss Lori of Misslori.TV presented a keynote on branding that took attendees to task at #SheCon12 at Disney. Her presentation drove home the importance of clarity about your brand. Reminding everyone that this is a business.

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  • The ME in New MEdia

    1. 1. The ME inNew MEdia @MissLori#SoFabColor #SheCon12
    2. 2. • New Media is the great equalizer. For the first time individual entrepreneurs have the same footing as big brands. It all comes down to effort. @MissLori #SoFabColor #SheCon12
    3. 3. Who do you think you are?Who do you want your community to know you are? @MissLori #SoFabColor #SheCon12
    4. 4. • If you know who you are you can envision where you are going. @MissLori #SoFabColor #SheCon12
    5. 5. • Life is messy, but your brand can’t be or you will confuse your audience. @MissLori #SoFabColor #SheCon12
    6. 6. • Labels are a necessary evil.• If there isn’t a word for what you do, make it up. Own Your destiny.• I am a #MARKETAINER! @MissLori #SoFabColor #SheCon12
    7. 7. • Cultivate your brand like a politician. Once you get established you can expand your platform and do a little flip flopping. @MissLori #SoFabColor #SheCon12
    8. 8. Evolving to this from this was a
    9. 9. • Your brand isn’t a hobby it’s a business. You need a plan.• Write it down; goals-objectives. Create intention and purpose. @MissLori #SoFabColor #SheCon12
    10. 10. • Stay steadfast and true to your brand ideals. They are your moral and professional compass. @MissLori #SoFabColor #SheCon12
    11. 11. •If you don’t recognize yourself how can you expect anyone else to. @MissLori #SoFabColor #SheCon12
    12. 12. • You don’t have to blog completely naked. It’s okay to cover your private parts. @MissLori #SoFabColor #SheCon12
    13. 13. • Just because you keep some things personal doesn’t make you any less authentic. @MissLori #SoFabColor #SheCon12
    14. 14. • “The social in social media is the moment of truth and we are driving it.” via Sammy Haroon @GlobalCognition #SOBcon @MissLori #SoFabColor #SheCon12
    15. 15. •My role in social media helped me to heal by giving me a platform to speak up and out for others, and ultimately myself. @MissLori #SoFabColor #SheCon12
    16. 16. •My role in social media helped me discover my real beauty. @MissLori #SoFabColor #SheCon12
    17. 17. My role in Social Media gave me the courage to reveal myself. @MissLori #SoFabColor #SheCon12
    18. 18. •BlogherVoices ofthe year2012 @MissLori #SoFabColor #SheCon12
    19. 19. • Just because I stand up for me doesn’t mean I am stepping on you. #ReflectURself @MissLori #SoFabColor #SheCon12
    20. 20. • “There is no weak position, just weak positioning.” via @Turoczy #SOBCon• Evaluate your position from every angle. There is always a way forward, it doesn’t have to be straight though. @MissLori #SoFabColor #SheCon12
    21. 21. • Close your eyes and keep moving. You don’t have to see the light to reach it. @MissLori #SoFabColor #SheCon12
    22. 22. • Empower*Embolden*Enlighten*Engage @MissLori #SoFabColor #SheCon12
    23. 23. • CALL TO ACTION: If you publish a video or blog post about how this presentation affected you, and what your plan is going forward by June 9, 2012, I will send you my CD! @MissLori #SoFabColor #SheCon12
    24. 24. Let Your SMILE Shine On! @MissLori #SoFabColor #SheCon12

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