Seven Secrets to Selling with LinkedIn

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Ted Hulsy, VP of Marketing with eFolder, shared his personal insights on how to sell and succeed with LinkedIn. Selling has gone social and there are numerous tools to find new prospects, engage with clients, and win new business with LinkedIn.

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Seven Secrets to Selling with LinkedIn

  1. 1. Seven Secrets to Selling with LinkedIn Ted Hulsy VP of Marketing, eFolder 678-888-0700 x151 ehulsy@efolder.net
  2. 2. A LinkedIn Story“Hey, we both know Arlin Recommendation:Sorensen… want to join “Ted Hulsy has been aour sushi lunch & learn?” friend and partner…” “Anyone who gets that kind of recommendation Erik Thorsell from Arlin, gets my BDR Jedi Master attention…” 2 © 2012 eFolder, Inc. All Right Reserved.
  3. 3. Change• Buying process has fundamentally changed – Clients are on social networks – Clients are more informed – Clients are less responsive3 © 2012 eFolder, Inc. All Right Reserved.
  4. 4. Social Networking Revolution Monthly visitors: 164 mil 38 mil 37 milSource: CommScore, Jan 20124 © 2012 eFolder, Inc. All Right Reserved.
  5. 5. Clients are more informed …and in every industry5 © 2012 eFolder, Inc. All Right Reserved.
  6. 6. Clients are less responsive 210M* 4.5%*** Source: FTC http://www.ftc.gov/opa/2011/11/dnc.shtm** Source: Connectandsell.com, 20116 © 2012 eFolder, Inc. All Right Reserved.
  7. 7. “It’s not what you know, it’s who you know.”7 © 2012 eFolder, Inc. All Right Reserved.
  8. 8. “It’s not what you know, it’s who you know.”8 © 2012 eFolder, Inc. All Right Reserved.
  9. 9. “It’s really what you do with who you know and who they know.”9 © 2012 eFolder, Inc. All Right Reserved.
  10. 10. 1. Lead by Example Four P’s of Pimping Your Profile: photo, polish, people, and propagate About.me 1010 © 2012 eFolder, Inc. All Right Reserved.
  11. 11. 2. Practice Zero Inbox on LinkedIn11 © 2012 eFolder, Inc. All Right Reserved.
  12. 12. 3. Spend Some Money, to Make Some12 © 2012 eFolder, Inc. All Right Reserved.
  13. 13. 4. Find Needles in HaystacksLinkedIn Premium Filters 13 © 2012 eFolder, Inc. All Right Reserved.
  14. 14. 5. Targeted Invites14 © 2012 eFolder, Inc. All Right Reserved.
  15. 15. 6. Leverage Your Second Degree to Sell Co-worker Decision Maker YOU Co-worker15 © 2012 eFolder, Inc. All Right Reserved.
  16. 16. 7. Internal Team Training is Essential16 © 2012 eFolder, Inc. All Right Reserved.
  17. 17. Q&A and Discussion

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