How to Network Purposefully (tm)and find a better new executive job faster. Create career insurance for life. How to launch a job search for a swifter, smoother landing.Never apply for a job again: How to always get employers\' attention. Networking purposely is the best way to get recruited for a new position.

1. How to Network Purposefully™ and
Develop the Connections for Lifetime
Career Insurance
Debra Feldman
JobWhiz, Executive Talent Agent
June 28, 2012
All Rights Reserved, Debra Feldman
1
2012

2. JobWhiz Penetrates the Hidden Job Market,
Positions Clients as First Choice, Removes Barriers
to Accelerate Career Success & Establishes
Lifetime Career Insurance
• Identifies key network connections needed
• Removes roadblocks to smooth landing
• Develops and strengthens networking
relationship skills
• Maximizes traditional methods and leverages
social networking platforms
• Initiates client introductions to hiring decision
makers & arranges one-on-one meetings
All Rights Reserved, Debra Feldman
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2012

3. Debra Feldman
• One-of-a-kind Executive Talent Agent: the JobWhiz
• Accelerates offers: develops efficient, effective go-to market
strategy and removes barriers to create career roadmap
• Personally executes daily campaign tasks for clients
• ~99% success : arranges 1-on-1’s with hiring authorities
• Unearths hidden jobs with a bonus: career insurance
• Forbes “Matchmaker : Part Sleuth, Part Networker”
• Trusted expert: Ivy business schools, premier professional
associations, industry colleagues, Google me
• Established 2000: former health care management
consultant- corporate strategy and systems re-engineering
• Columbia University graduate, B.S. and M.P.H.
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All Rights Reserved, Debra Feldman
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2012

4. Traditional Job Searching Techniques
Don’t Work Today
All Rights Reserved, Debra Feldman
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2012

5. Are Jobs Hiding from Candidates?
So many jobs seemed to be filled without ever being advertised ...
So many jobs seemed to be filled without ever being advertised...How can I tap into this "hidden" job market? Julie Anderson. Thursday, June 14,
2012 ...
www.frederickworks.com/.../so-many-jobs-seemed-to-be-fille...
How to Find Hidden Jobs
I Just Got Hired for a Role that Never Existed By Nimish Thakkar, Career Coach and Professional Resume Writer The Hidden Job Market refers to over
75%
www.biospace.com/News/how-to-find.../Source=CareerTips
hidden job market - PeoplePower : PeoplePower
The Hidden Job Market Plus The Hidden Labor Market Is People Power! ... necessary to obtain employment Penetrate the hidden job market Make
yourself a [...] ...
peoplepowerllc.com/tag/hidden-job-market/
Not finding your dream job? Check the hidden job market ...
Only 5 percent of jobs open make their way into the classifieds or other advertising. The vast majority of jobs are unadvertised, or hidden, and this "
hidden jo.
www.examiner.com/.../not-finding-your-dream-job-check-the...
The Difference Between Those Who've Found Jobs And Those Who ...
The Elusive Hidden Job Market: 12 ways to find a hidden job – Page 2 What's The Hidden ... The hidden job market are jobs that aren't
advertised on job boards.
www.recareered.com/.../the-difference-between-those-whove-f...
Linkedin: A way into the Hidden Job Market | Get A Job Tips - Digg
We all have heard about the hidden job market where 80% of the job openings are offered instead of being advertised in newspapers or
other print media as ...
digg.com/.../linkedin_a_way_into_the_hidden_job_market_ge...
All Rights Reserved, Debra Feldman
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2012

6. The Perfect Storm
All Rights Reserved, Debra Feldman
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2012

7. Relationships Are Career Insurance
There is no job security. Your skills are portable.
All Rights Reserved, Debra Feldman
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2012

8. Today, Direct Connections Are the
Best Source of New Job Leads
All Rights Reserved, Debra Feldman
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9. R.I.P. Traditional Job Searching
>Attract & Connect Continuously
All Rights Reserved, Debra Feldman
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10. Network Purposefully = Create and Nurture
Mutually Beneficial Relationships
Meaningful Dialogues Unearth New Opportunities
in the Hidden Job Market
• Unadvertised
openings
• Pending changes
• Opportunistic
organizational
restructurings
All Rights Reserved, Debra Feldman
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2012

11. Network Purposefully
Stay Top of Mind
It’s not just what you know or who you know, but who
with hiring authority knows you, remembers you and
appreciates your value.
All Rights Reserved, Debra Feldman
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2012

12. Network Purposefully
Connect Before
You Need the Right Contacts
to Find Your Next Position
All Rights Reserved, Debra Feldman
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2012

13. Network Purposefully
Advantages & Benefits
• Attract hiring authorities & their trusted advisors
• Develop meaningful business relationships
• Increase your reputation/visibility/market value
• Command attention from those looking for your
skills, background, expertise, talent
• Be on the inside track among the first to be aware of
desirable new challenges
• Compete more effectively in today’s job market
• Be recommended/invited for new opportunities
All Rights Reserved, Debra Feldman
2012 13

14. Correctly Defined Positioning and Go-
to-Market Strategy Essential
• Define your potential value
contribution - your unique
expertise, be remarkable,
memorable, distinguish
yourself from the
competition
• Focus: actively,
continuously promote to
those who can appreciate
you. Be visible, available &
accessible to decision
makers in person/virtually.
All Rights Reserved, Debra Feldman
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2012

15. Diagnose and Eliminate Roadblocks
(or Mitigate Their Negative Effects)
All Rights Reserved, Debra Feldman
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2012

16. Distinguish yourself. Increase your value.
Don’t be a commodity.
All Rights Reserved, Debra Feldman
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17. Target Your Connections
Who Can You Help?
Who Needs You?
Who’ll Appreciate You?
All Rights Reserved, Debra Feldman
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2012

18. Network Purposefully
• Lifetime career insurance : relationships not just
job search networking
• Be generous – seek out and volunteer to help
• “Show me, don’t tell” me philosophy
• Publish, promote and present
• Don’t just attend, be an organizer
• Invite & Share: info, referrals, recommendations
• Always follow through on your word
• Follow – up: polite, persistent pings!
All Rights Reserved, Debra Feldman
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2012

19. Network Purposefully is Not a One Shot Deal
Lifetime Strategy NOT Job Search: Meaningful Mutual Relationships
• Identify your specs <->not just who you know
• Who needs to know you? Decision makers
and/or connections to them
• Establish intro with benefits to other party
• Explore current needs & future opportunities
• Share recommendations & referral ideas
• Keep them on your radar and stay in touch:
make “polite, persistent pings” your m.o.
All Rights Reserved, Debra Feldman
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2012

20. Network Purposefully Sample Targets
• Hiring decision makers|employees at
target companies|their confidants
• Industry thought leaders and authors
• Academics, experts & prominent figures
• Networking sources and referral hubs
• Colleagues, advisors, consultants,
vendors, customers, etc.
All Rights Reserved, Debra Feldman
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2012

21. Networking Purposefully
Reputation 3.0 : Your Online Persona
Your Work IS Your Resume
All Rights Reserved, Debra Feldman
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2012

22. Network Purposefully
Establish and maintain
positive online and direct
presence. Continually
demonstrate remarkable
expertise, promote
trustworthiness, cultivate
new contacts, attract &
engage connections.
►GET ON INSIDE TRACK
►BE RECRUITED
►PROMOTE YOURSELF
All Rights Reserved, Debra Feldman
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2012

23. Network Purposefully Online
Develop Positive Social Media Presence
• Platforms: LI, FB, Twitter, Blog, Website,
YouTube
• Target contacts: industry leaders, company
insiders, business partners, etc.
• Observe first then interact 1-on-1/group
• Share and attract connections: promote
expertise, volunteer information, offer help
• Be searchable/accessible
• Be visible/available
• Move offline to deepen connections
All Rights Reserved, Debra Feldman
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2012

24. Your Network is “Career Insurance”
All Relationships, Virtual and Direct
All Rights Reserved, Debra Feldman All Rights Reserved, Debra Feldman, 2011
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2012

25. JobWhiz’s Network Purposefully
Recommended Online Strategy Implementation
• Claim your name and set up complete profiles
• Locate target contacts, focus messaging to attract attention
• Join selected groups*, demo knowledge then request
introductions
• Twitter: follow contacts (start conversation, DM, RT)
• Get inside info: Like Facebook company pages, LI companies
• Acquire/demonstrate knowledge: read and comment on blogs
 Twitter, Facebook, G+, LinkedIn updates and group posts
• Engage and interact: link to contacts in your content
• Answer questions/write reviews to show expertise
* Google and G+, Yahoo, Quora, LinkedIn, Facebook, Answers ,industry-
specific forums, etc All Rights Reserved, Debra Feldman
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2012

26. Purposely Networking Overcomes Real-life
Obstacles and Penetrates Barriers
• Eliminates gatekeepers - direct contact with
decision makers
• Promotes knowledge & increases credibility
• Represents good relationship management
• Can be enjoyable as well as productive
• Accesses information and assistance,
provides resources to others
• Makes you accessible and on the radar
All Rights Reserved, Debra Feldman All Rights Reserved, Debra Feldman, 2011
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2012

27. Debra Feldman
JobWhiz, Executive Talent Agent
Phone: 203-637-3500
E-mail: DebraFeldman@JobWhiz.com
Website: www.jobwhiz.com
Twitter: @Debra_Feldman
Facebook: Like Facebook.com/JobWhiz
LinkedIn: http://www.linkedin.com/in/debrafeldman
All Rights Reserved, Debra Feldman
27
2012

28. Offers for Your Attendance Today
• Copy of Network Purposefully FAQs
• Best three questions awarded complimentary
phone consultation to increase personal
networking effectiveness
• Advance Copy - Network Purposefully™: Creating
Career Insurance for Lifetime of Job Security
(Summer 2013)
All Rights Reserved, Debra Feldman
28
2012