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Dell AppAssure 5


                                             New for AppAssure 5

                                       Scale seamlessly to 100+ TB to protect
                                       even the biggest environments
                                       Reduce backup footprints up to 80%
                                       through global deduplication and
                                       compression of multiple images
                                       Adds encryption for public cloud data
                                       privacy and security
                                       APIs for global reporting and monitoring



    But what about a BDR appliance, cloud data protection, and cloud recovery?


1
Three Winning Deployment Scenarios for
Dell AppAssure

          Ted Hulsy
          VP of Marketing, eFolder
          678-888-0700 x151
          ehulsy@efolder.net


          Kevin Hoffman
          CEO/CTO, eFolder
          678-888-0700 x121
          khoffman@efolder.net
Agenda

• Introductions
• Deployment Scenarios:
        – Off-site replication – do-it-yourself private cloud
        – Build your own BDR
        – eFolder BDR for AppAssure
• Q&A




3   © 2012 eFolder, Inc. All Right Reserved.
eFolder Expert: Kevin Hoffman




4   © 2012 eFolder, Inc. All Right Reserved.
Business Continuity Needs Today




         Data protection for                              Cloud protection for
         everyday disasters                               site-wide disasters




                                            Fast recovery to keep
                                            organizations
                                            productive and thriving

5   © 2012 eFolder, Inc. All Rights Reserved.
Dell AppAssure 5


                                             New for AppAssure 5

                                       Scale seamlessly to 100+ TB to protect
                                       even the biggest environments
                                       Reduce backup footprints up to 80%
                                       through global deduplication and
                                       compression of multiple images
                                       Adds encryption for public cloud data
                                       privacy and security
                                       APIs for global reporting and monitoring



    But what about a BDR appliance, cloud data protection, and cloud recovery?


6
Private Replication Cloud Checklist

 Fast + reliable storage:
        •   TBs of highly redundant, high performance storage
 Read caching:
        •   50 GB of RAM read cache per 100 TB logical storage; 1 TB of SSD automatic read cache for 100 TB
            logical storage
 Redundant WAN bandwidth:
        •   200 mbit/sec of redundant WAN bandwidth per 100 TB logical storage
 Network security:
        •   Firewall and other edge network security
 Windows servers (virtualized or not):
        •   Windows servers run the AppAssure CORE software and are highly storage and compute intensive
 Datacenter infrastructure:
        •   Redundant power and cooling
 Seed processing equipment:
        •   Infrastructure to receive and process USB drives
 Monitoring/alerting systems:
        •   Monitoring of the health and performance of storage, compute, network, and power/cooling



7   © 2012 eFolder, Inc. All Right Reserved.
Private Cloud – Biggest Challenges

•     Capital expenditures
•     Recurring direct costs
•     Labor costs
•     Operational complexity
•     Disaster recovery requirements
•     Special data requirements




8   © 2012 eFolder, Inc. All Right Reserved.
eFolder BDR for AppAssure




9
eFolder and AppAssure – Better Together


Powerful software


         Cloud services


                   Partners (MSPs, VARS, integrators)


                            Clients (SMBs, mid-enterprise)


10 © 2012 eFolder, Inc. All Right Reserved.
Public Cloud Replication with eFolder



                      Client 3

                                 Single target core
                                 per partner
           Client 2




Client 1




   11
Silent Data Corruption Prevention



                     Decryption
                         and                                              Transmission via Encrypted                                Verification
                     Verification                                     Network Tunnel over Public Internet                         and Reassembly
                                                                                                                    Encrypted
                                                                                                                   Transmission
    Your Data,                      Your Encrypted Data
 Cryptographically                      + Checksums
     Verified                        + Digital Signatures

Data Verification and Reassembly during Download
Data Protection and Duplication during Upload




                      Encryption                        Encrypted                Transmission via Encrypted                         Verification
                                                       Transmission                                                               and Duplication
                                                                             Network Tunnel over Public Internet


      Your Data                     Your Encrypted Data
                                        + Checksums
                                     + Digital Signatures




 12
eFolder Continuity Cloud




13
eFolder Partner Portal




     © 2012 eFolder, Inc. All Right
     Reserved.
14
Build Your Own BDR



                                               Advantages:
                                               • Leverage preferred HW brand
                                               • Maximize volumes through preferred vendor
                                               • Differentiate through unique bundles


                                               Potential drawbacks:
                                               • Labor investment in R&D and procurement
                                               • Service quality issues from under-specified
                                                 deployments
                                               • Higher warranty and support costs



15 © 2012 eFolder, Inc. All Rights Reserved.
Build Your Own BDR, Minimum Specs

• Windows server with Hyper-V (or VMware)
  with:
       – 1 TB+ logical storage
       – 16GB to 96GB of RAM
       – 4+ modern CPU COREs
• Dell AppAssure software
• eFolder agent that monitors and integrates
  Dell AppAssure software


16 © 2012 eFolder, Inc. All Right Reserved.
eFolder BDR for AppAssure


                                                  Supported by
   Hardware monitoring                            eFolder's US-based    Quality server
                                                  support team          hardware built by Dell


Hyper-V pre-configured                                                       Robust storage and
                                                                             RAM configuration

            All software                                                 Field upgradeable
            pre-integrated                       Windows Storage
                                                 Server 2008 R2 based
                                                 operating system




   17 © 2012 eFolder, Inc. All Right Reserved.
eFolder BDR for AppAssure, Specs




18 © 2012 eFolder, Inc. All Right Reserved.
Pricing and Availability

Component                                     One time charge      Fixed,
                                                                   Monthly Price

eFolder BDR Appliances                        Call: 800-352-0248

Dell AppAssure Software                                            Call: 800-352-0248

eFolder BDR for AppAssure
                                                                   Call: 800-352-0248


Continuity Cloud, med                         One week included,
                                              Call: 800-352-0248
Continuity Cloud, large                       Call: 800-352-0248


• First partner shipment: November 8, 2012
• Orders placed directly with eFolder

19 © 2012 eFolder, Inc. All Right Reserved.
Contact Us



                                 Phone:       800-352-0248
                                  Email:      info@efolder.net
                                   Web:       efolder.net
                                   Blog:      efolder.net/blog/
                                 Twitter:     twitter.com/eFolder




20 © 2011 eFolder, Inc. All Right Reserved.
Q&A

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eFolder Webinar, Three Winning Deployment Scenarios for Dell AppAssure

  • 1. Dell AppAssure 5 New for AppAssure 5 Scale seamlessly to 100+ TB to protect even the biggest environments Reduce backup footprints up to 80% through global deduplication and compression of multiple images Adds encryption for public cloud data privacy and security APIs for global reporting and monitoring But what about a BDR appliance, cloud data protection, and cloud recovery? 1
  • 2. Three Winning Deployment Scenarios for Dell AppAssure Ted Hulsy VP of Marketing, eFolder 678-888-0700 x151 ehulsy@efolder.net Kevin Hoffman CEO/CTO, eFolder 678-888-0700 x121 khoffman@efolder.net
  • 3. Agenda • Introductions • Deployment Scenarios: – Off-site replication – do-it-yourself private cloud – Build your own BDR – eFolder BDR for AppAssure • Q&A 3 © 2012 eFolder, Inc. All Right Reserved.
  • 4. eFolder Expert: Kevin Hoffman 4 © 2012 eFolder, Inc. All Right Reserved.
  • 5. Business Continuity Needs Today Data protection for Cloud protection for everyday disasters site-wide disasters Fast recovery to keep organizations productive and thriving 5 © 2012 eFolder, Inc. All Rights Reserved.
  • 6. Dell AppAssure 5 New for AppAssure 5 Scale seamlessly to 100+ TB to protect even the biggest environments Reduce backup footprints up to 80% through global deduplication and compression of multiple images Adds encryption for public cloud data privacy and security APIs for global reporting and monitoring But what about a BDR appliance, cloud data protection, and cloud recovery? 6
  • 7. Private Replication Cloud Checklist  Fast + reliable storage: • TBs of highly redundant, high performance storage  Read caching: • 50 GB of RAM read cache per 100 TB logical storage; 1 TB of SSD automatic read cache for 100 TB logical storage  Redundant WAN bandwidth: • 200 mbit/sec of redundant WAN bandwidth per 100 TB logical storage  Network security: • Firewall and other edge network security  Windows servers (virtualized or not): • Windows servers run the AppAssure CORE software and are highly storage and compute intensive  Datacenter infrastructure: • Redundant power and cooling  Seed processing equipment: • Infrastructure to receive and process USB drives  Monitoring/alerting systems: • Monitoring of the health and performance of storage, compute, network, and power/cooling 7 © 2012 eFolder, Inc. All Right Reserved.
  • 8. Private Cloud – Biggest Challenges • Capital expenditures • Recurring direct costs • Labor costs • Operational complexity • Disaster recovery requirements • Special data requirements 8 © 2012 eFolder, Inc. All Right Reserved.
  • 9. eFolder BDR for AppAssure 9
  • 10. eFolder and AppAssure – Better Together Powerful software Cloud services Partners (MSPs, VARS, integrators) Clients (SMBs, mid-enterprise) 10 © 2012 eFolder, Inc. All Right Reserved.
  • 11. Public Cloud Replication with eFolder Client 3 Single target core per partner Client 2 Client 1 11
  • 12. Silent Data Corruption Prevention Decryption and Transmission via Encrypted Verification Verification Network Tunnel over Public Internet and Reassembly Encrypted Transmission Your Data, Your Encrypted Data Cryptographically + Checksums Verified + Digital Signatures Data Verification and Reassembly during Download Data Protection and Duplication during Upload Encryption Encrypted Transmission via Encrypted Verification Transmission and Duplication Network Tunnel over Public Internet Your Data Your Encrypted Data + Checksums + Digital Signatures 12
  • 14. eFolder Partner Portal © 2012 eFolder, Inc. All Right Reserved. 14
  • 15. Build Your Own BDR Advantages: • Leverage preferred HW brand • Maximize volumes through preferred vendor • Differentiate through unique bundles Potential drawbacks: • Labor investment in R&D and procurement • Service quality issues from under-specified deployments • Higher warranty and support costs 15 © 2012 eFolder, Inc. All Rights Reserved.
  • 16. Build Your Own BDR, Minimum Specs • Windows server with Hyper-V (or VMware) with: – 1 TB+ logical storage – 16GB to 96GB of RAM – 4+ modern CPU COREs • Dell AppAssure software • eFolder agent that monitors and integrates Dell AppAssure software 16 © 2012 eFolder, Inc. All Right Reserved.
  • 17. eFolder BDR for AppAssure Supported by Hardware monitoring eFolder's US-based Quality server support team hardware built by Dell Hyper-V pre-configured Robust storage and RAM configuration All software Field upgradeable pre-integrated Windows Storage Server 2008 R2 based operating system 17 © 2012 eFolder, Inc. All Right Reserved.
  • 18. eFolder BDR for AppAssure, Specs 18 © 2012 eFolder, Inc. All Right Reserved.
  • 19. Pricing and Availability Component One time charge Fixed, Monthly Price eFolder BDR Appliances Call: 800-352-0248 Dell AppAssure Software Call: 800-352-0248 eFolder BDR for AppAssure Call: 800-352-0248 Continuity Cloud, med One week included, Call: 800-352-0248 Continuity Cloud, large Call: 800-352-0248 • First partner shipment: November 8, 2012 • Orders placed directly with eFolder 19 © 2012 eFolder, Inc. All Right Reserved.
  • 20. Contact Us Phone: 800-352-0248 Email: info@efolder.net Web: efolder.net Blog: efolder.net/blog/ Twitter: twitter.com/eFolder 20 © 2011 eFolder, Inc. All Right Reserved.
  • 21. Q&A

Editor's Notes

  1. Hello. My name is Ted Hulsy. I am Vice President of Marketing at eFolder and your host for today’s event.Welcome to the eFolder Expert Series. This webinar series brings together experts from eFolder’s staff and partner community for deep dive discussions on key service and technical topics.The title for today’s session is Three Winning Deployment Scenarios for Dell AppAssure.Today we are joined by Kevin Hoffman, eFolder’s CEO and CTO. In just a moment, I will further introduce Kevin.
  2. Before we go through the agenda, let’s cover a few house keeping items.Today’s session is being recorded. The recorded version of the webinar will be made available on eFolder’s YouTube channel. We will also make copies of the slides available those who attended the event.With over 100 people registered for today’s session, we have put all participants in listen only mode. You can enjoy the audio portion of today’s event by either streaming it your computer or by dialing in over the phone. Questions are strongly encouraged throughout. We have planned a special Q&A section at end of today’s demo, but you may submit as we go along and we will try to address your questions on the fly.Let me briefly review today’s agenda:Kevin will walk you through three different deployment choices every MSP has with AppAssure software: namely:Where do I replicate client data safely offsite?What on-premises disaster recovery tools are needed for fast recovery and do I build it myself?Or can I source a pre-configured appliance to speed my time to market?We will address your questions as we go along, so keep them coming.
  3. Now let me introduce today’s expert:Kevin Hoffman is CEO and CTO of eFolder. Kevin has served the company in various capacities over the past seven years. In the past, Kevin has worked as the lead developer for most of eFolder’s core technology, software, and service offerings. Kevin assumed the role of CEO three years ago. This is Kevin’s second appearance on the eFolder Expert Series and we are thrilled to have him share his insights into deployments choices for AppAssure.
  4. Organizations have to defend against three kinds of business interruptions:First, everyday disasters are incredibly common. Hardware failures, especially disk drive failures, occur all the time. Users delete or lose files. Corrupted software installs are common. Human error is a key contributor to everyday disasters.Natural disasters or site-wide disasters are far less common. They do happen however and the consequences for a business can be deadly. Fire or property insurance always seems like a needless expense, until you need it. The same goes for backup and disaster recovery preparedness. In some parts of the country – say in the Gulf Coast or in Tornado Alley – the likelihood of a site wide disaster is even higher. Most businesses can not survive the complete loss of their critical business data. If customer records, financials and accounting records are completely lost, most businesses would have a hard time recovering from such an event. Lastly, businesses need to guard against any kind of system downtime. In today’s competitive market, the fast eat the slow. Businesses can’t afford for their employees to be down, out of touch, or unproductive. Servers, workstations, and mobile assets need to operate at peak performance so knowledge workers, salespeople, engineers, and support personnel can get their day to day jobs done well. If disasters do occur, recovery has to be fast and complete.And you need to guarantee that the commitments or service agreements you have in place can be met or exceeded. The key to managed services is a chain of promises to clients about performance, uptime, and resiliency, in exchange for a flow of monthly revenue from these clients. When something does go wrong with the clients servers or infrastructure, you need to ensure that you can recover quickly and completely, without fail.
  5. "need infrastructure for Continuity Cloud"
  6. Capital Expenditures: How much will it cost to invest in virtualized storage, compute servers, and network and power equipment to operate an AppAssure service with a 100% SLA? Will you want to build infrastructure to provide off-site virtualized of failed servers and networks or only to received replicated data? Recurring Direct Costs: How much will it cost to host the infrastructure in a Tier 3 (or better) data center, including space, power, and bandwidth? Labor Costs: How much will it cost to provision, monitor, and manage the infrastructure and higher-level application services? What about additional training and support costs? Operational Complexity: What will my plans be for data lifecycle management, seeding base image data from USB drives at the data center, responding to infrastructure maintenance incidents, and other operational issues? Disaster Recovery Requirements: The eFolder Continuity Cloud is best suited for end-user customers with less than 250 servers to virtualize in the case of a site-wide disaster. Dedicated disaster recovery infrastructure will be more appropriate for end-users that exceed this recommended maximum, or if they have very complex network topologies (internal BGP routing, tens of VLANs, etc.). Note that this guidance only applies to the size of each end-user, not the total amount of servers under protection, which will scale far past 250. Special Data Requirements: Certain end-users may require that their data be kept within a certain geographical distance of one of their locations, or require special handling, audit, and access procedures. Will customer data need to be archived off-site to a regulated facility on a scheduled basis? All of these factors may preclude the use of a public cloud or even multi-tenant environments, and can be an opportunity for partners to build dedicated business continuity infrastructures using AppAssure software. What additional prices should I charge customers who have these special requirements, both upfront and ongoing?
  7. If eFolder sounds right for you, contact us today. Qualifying VARs, solution providers, and MSPs can try any eFolder service at no cost.Thank you for joining us.