2. Feeding Prospects, Getting Clients:
A Proven Marketing Technique for
IT Service Organizations
Ted Hulsy
VP of Marketing, eFolder
415-235-6087
ehulsy@efolder.net
Helen Moss
BIS Marketing Director
hmoss@askbis.com
Hello. My name is Ted Hulsy. I am Vice President of Marketing at eFolder and your host for today’s event.Welcome to the eFolder Partner Chats. This webinar series brings together leading eFolder partners for business oriented discussions.Today we are joined by Helen Moss of BIS. In just a moment, I will further introduce Helen.
Before we go through the agenda, let’s cover a few house keeping items.Today’s session is being recorded. The recorded version of the webinar will be made available on eFolder’s YouTube channel. We will also make copies of the slides available to those who attended the event.With over 120 people registered for today’s session, we have put all participants in listen only mode. You can enjoy the audio portion of today’s event by either streaming it your computer or by dialing in over the phone. Questions are strongly encouraged throughout. We have planned a special Q&A section at end of today’s discussion, but you may submit as we go along and we will try to address your questions on the fly.First, helen will explain why Lunch and Learns work and how she measures them. Then she will explain how she gets the right people to show up and what to do when they get there. Lastly, we will have plenty of time for your questions during the Q&A section.
Now let me introduce today’s guest:Helen Moss is Marketing Director of Business Information Solutions, an MSP in with headquarters in Roberstdale Alabama, and two other locations in Mobile and Bay Minette. Helen has over ten years of experience in promotional management and marketing; she worked in New York, Los Angeles, San Francisco and Chattanooga before returning to her home state of Alabama to work for BIS. Helen is passionate about people, education and marketing and has volunteered as a soccer coach, a teacher in the Fairhope Educational Foundation and for various Chambers of Commerce. She rides a Harley on weekends, lives with “the best dog in the world” and her husband and they are expecting their first child in February.Helen, thanks for joining us and welcome.
If eFolder sounds right for you, contact us today. Qualifying VARs, solution providers, and MSPs can try any eFolder service at no cost.Thank you for joining us.
Now for a few comments on our various service offerings. The eFolderAppAssure Cloud service is our immediate and biggest joint business opportunity. Developed by eFolder and AppAssure together over the past nine months, this service adds cloud replication and cloud recovery to the power of AppAssure software. This service delivers an end-to-end solution to SMBs and the partners serving this market.eFolderShadowProtect BDR has been shipping for nearly two years and combines bare-metal backup software, a local appliance for storage and server virtualization, and the power of the eFolder Cloud.eFolder Backup is the company’s first offering and supports anytime, anywhere cloud backup for business-class endpoints.And lastly, the eFolder Continuity Cloud delivers our partners the ability to recover server images or files to an ondemand compute node in the eFolder Cloud, enabling them to deliver business continuity services to their clients.
Leveraging the eFolder Security Cloud, eFolder Email Security delivers comprehensive inbound and outbound protection from spam, viruses, spyware, and phishing attacks, while ensuring email visibility and control for administrators and easy-to-use message quarantine and dynamic, per-user filtering for employees. Delivered as a wholesale, per user per month service, eFolder Email Security has the rich provisioning, reporting, and management capabilities required by managed service providers.