Does the traditional licence for content still work for universities, their patrons and the publisher? Nikki Green, Business Development Manager in Eduserv's Licence Negotiation team, discusses how we seek to resolve the tension between the activities of users and publishers rights.

1. Licensing, a recipe for change
London Online 30th November 2011
Theatre 2 - Business and Legal Information
Nikki Green
Eduserv Business Development Manager
Licence Negotiation

2. Licensing challenges under distributed education
• highly disbursed education market
• changing relationships between users and licensed
entities
• the way licences are drafted in response to changing
needs

3. A very historic position
• licensed institution - single physical site
• teaching staff - full time employees
• students - full time at the licensed institution
• publicly funded
• easy to identify licensee and users

4. Early evolution – other authorised users
• part time students
• “shared” students
• remote users
• visiting students
• visiting lecturers
• contract staff

5. Where we are today
• distributed ICT
• administrative/operational roll-out of education

6. Overseas ventures

7. Overseas ventures

8. Overseas ventures

9. Overseas ventures
We are planning to run a new course BA(Hons) Accounting and Financial Management with
projected student numbers of 100 based in Singapore.
The students will be registered as University of Portsmouth students and their award will be
a University of Portsmouth award.
The teaching staff will be employed by our partner in the delivery of this programme.
University of Portsmouth staff are involved in terms of moderation and exam boards.

10. Overseas ventures
The campus will be run by USMC Sdn BhD who are a wholly owned subsidiary of UOS but are registered in Malaysia.
The buildings will be leased.
The staff and students will be numbered in our HESA count. The academic/research staff will be UOS staff from the
UK who will typically have a 3 month tour of duty. Ancillary staff will be locally employed by USMC.
The new campus will offer 4 year first degree Engineering courses. The students will study years one and two in
Malaysia and then transfer to the UK to complete their course.

11. Educational partnerships

12. Educational partnerships

13. Educational partnerships

14. Educational partnerships

15. Educational partnerships
SWWHEP Library Services
The library services of Swansea University, Swansea Metropolitan University and University of Wales
Trinity St David are collaborating to create a unique Virtual Academic Library. This is funded by the
HEFCW Reconfiguration and Collaboration Fund …
The Virtual Academic Library is a three-year project with a budget of over £1 million. It will aim at a
holistic approach to library services for all 17,000 higher education students and 1200 academic staff in
South West Wales based on shared resources and access.

16. New types of entity and private institutions

17. New types of entity and private institutions
At this time, the total picture of private HE provision in the UK is not clear. HESA has run a
survey to try and scope this landscape … The results … have been published …though we
are aware that this is not a complete picture of private provision in the UK.
The Listed Bodies order includes private providers … and is restricted to institutions offering
degrees awarded by recognised awarding bodies. There are about 730 institutions on this
list.
You might also be aware of the excellent UUK report into private providers which… goes a
long way to identify the different types of provision and provider that currently exist in the UK

18. New types of entity and private institutions

19. New types of entity and private institutions

20. New types of entity and private institutions
The University of East Anglia (UEA) has officially opened its new £5m campus in London.
Into UEA London has been set up through a public-private partnership to attract students
from overseas and to improve cultural and political links.
The site is a collaboration with Into University Partnerships.
The building in the City of London is shared with City University.

21. New types of entity and private institutions

22. New types of entity and private institutions
UTCs are a new type of institution for students aged 14 to 19, combining practical
and academic study and specialising in technical studies. The areas of specialism
are supported by close links with employers and the expertise of the university
sponsor.
Each college is sponsored by a university or an FE college, which work with the
local authority and employers to decide what it will specialise in. The specialism's
reflect the institution's areas of excellence.

23. New types of entity and private institutions
Entrepreneurial skills cultivated among private school students that go on to study
at Imperial College London may soon be held up as a model for the rest of the
education sector.
The institution is set to collaborate with University College London (UCL) to launch
a new pilot scheme entitled Start-Up Summer, which will complement a
government push towards improving school and university leavers' business
talents.
The Department of Business, Innovation and Skills is keen to develop a similar
attitude among other state and independent schools.

24. New types of entity and private institutions
Lancaster and Liverpool aim to strengthen global hand with 'federal structure'
collaboration 29 September 2011
Lancaster University and the University of Liverpool could unite to form a "federal
structure"...
"We are not looking at a merger. We are talking about elements where we might come
together for greater collaboration...to create a federal structure.“
…the university "is in major discussions with Guangdong Foreign Studies University in
China to open a campus to be known as Guangwai-Lancaster University".
The green paper notes that both Lancaster and Liverpool have …plans (for) two campuses
in China and two in India. ..structural changes happening in India, China and elsewhere... "

25. New types of entity and private institutions

26. Validated and franchised courses

27. Non-educational/commercial partnerships

28. Non-educational/commercial partnerships
The Merseybio Business Incubator is a state-of-the art facility
for developing biotechnology businesses. Officially opened in
January 2004, the Incubator is home to some very exciting
young companies.

29. Distributed education – summary of entities
• overseas ventures
• educational collaborations
• new and private entities
• validated and franchised courses
• commercial partnerships

30. User considerations – franchised course
Licensee is University A
Students of A Students of B
Teachers at B Location A  Location A 
Teachers at A Location B  Location B 

31. Licensed entity approach
licensed entity partner entities
educational commercial
partners partners
users become irrelevant?

32. Overseas campus
standard rights needed
licence for partners
wholly owned
Collaboration with local university ?? ??

33. Chest standard licence
• simplified definition of users
• standard licence – licensee’s own activities
• access for educational partners
Option for Extended Educational Purposes
• access for commercial partners
Licence Extension for Commercial Projects

34. Summary
• growth in entity types
• complex relationships between users and entities
• trend will continue
• defining licensed users ultimately unhelpful
• Thank you
nikki.green@eduserv.org.uk