Licensing: a recipe for change


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Does the traditional licence for content still work for universities, their patrons and the publisher?
Nikki Green, Business Development Manager in Eduserv's Licence Negotiation team, discusses how we seek to resolve the tension between the activities of users and publishers rights.

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Licensing: a recipe for change

  1. 1. Licensing, a recipe for changeLondon Online 30th November 2011Theatre 2 - Business and Legal InformationNikki Green Eduserv Business Development Manager Licence Negotiation
  2. 2. Licensing challenges under distributed education• highly disbursed education market• changing relationships between users and licensed entities• the way licences are drafted in response to changing needs
  3. 3. A very historic position• licensed institution - single physical site• teaching staff - full time employees• students - full time at the licensed institution• publicly funded• easy to identify licensee and users
  4. 4. Early evolution – other authorised users• part time students• “shared” students• remote users• visiting students• visiting lecturers• contract staff
  5. 5. Where we are today• distributed ICT• administrative/operational roll-out of education
  6. 6. Overseas ventures
  7. 7. Overseas ventures
  8. 8. Overseas ventures
  9. 9. Overseas venturesWe are planning to run a new course BA(Hons) Accounting and Financial Management withprojected student numbers of 100 based in Singapore.The students will be registered as University of Portsmouth students and their award will bea University of Portsmouth award.The teaching staff will be employed by our partner in the delivery of this programme.University of Portsmouth staff are involved in terms of moderation and exam boards.
  10. 10. Overseas venturesThe campus will be run by USMC Sdn BhD who are a wholly owned subsidiary of UOS but are registered in Malaysia.The buildings will be leased.The staff and students will be numbered in our HESA count. The academic/research staff will be UOS staff from theUK who will typically have a 3 month tour of duty. Ancillary staff will be locally employed by USMC.The new campus will offer 4 year first degree Engineering courses. The students will study years one and two inMalaysia and then transfer to the UK to complete their course.
  11. 11. Educational partnerships
  12. 12. Educational partnerships
  13. 13. Educational partnerships
  14. 14. Educational partnerships
  15. 15. Educational partnershipsSWWHEP Library ServicesThe library services of Swansea University, Swansea Metropolitan University and University of WalesTrinity St David are collaborating to create a unique Virtual Academic Library. This is funded by theHEFCW Reconfiguration and Collaboration Fund …The Virtual Academic Library is a three-year project with a budget of over £1 million. It will aim at aholistic approach to library services for all 17,000 higher education students and 1200 academic staff inSouth West Wales based on shared resources and access.
  16. 16. New types of entity and private institutions
  17. 17. New types of entity and private institutionsAt this time, the total picture of private HE provision in the UK is not clear. HESA has run asurvey to try and scope this landscape … The results … have been published …though weare aware that this is not a complete picture of private provision in the UK.The Listed Bodies order includes private providers … and is restricted to institutions offeringdegrees awarded by recognised awarding bodies. There are about 730 institutions on thislist.You might also be aware of the excellent UUK report into private providers which… goes along way to identify the different types of provision and provider that currently exist in the UK
  18. 18. New types of entity and private institutions
  19. 19. New types of entity and private institutions
  20. 20. New types of entity and private institutionsThe University of East Anglia (UEA) has officially opened its new £5m campus in London.Into UEA London has been set up through a public-private partnership to attract studentsfrom overseas and to improve cultural and political links.The site is a collaboration with Into University Partnerships.The building in the City of London is shared with City University.
  21. 21. New types of entity and private institutions
  22. 22. New types of entity and private institutionsUTCs are a new type of institution for students aged 14 to 19, combining practicaland academic study and specialising in technical studies. The areas of specialismare supported by close links with employers and the expertise of the universitysponsor.Each college is sponsored by a university or an FE college, which work with thelocal authority and employers to decide what it will specialise in. The specialismsreflect the institutions areas of excellence.
  23. 23. New types of entity and private institutionsEntrepreneurial skills cultivated among private school students that go on to studyat Imperial College London may soon be held up as a model for the rest of theeducation sector.The institution is set to collaborate with University College London (UCL) to launcha new pilot scheme entitled Start-Up Summer, which will complement agovernment push towards improving school and university leavers businesstalents.The Department of Business, Innovation and Skills is keen to develop a similarattitude among other state and independent schools.
  24. 24. New types of entity and private institutionsLancaster and Liverpool aim to strengthen global hand with federal structurecollaboration 29 September 2011Lancaster University and the University of Liverpool could unite to form a "federalstructure"..."We are not looking at a merger. We are talking about elements where we might cometogether for greater create a federal structure.“…the university "is in major discussions with Guangdong Foreign Studies University inChina to open a campus to be known as Guangwai-Lancaster University".The green paper notes that both Lancaster and Liverpool have …plans (for) two campusesin China and two in India. ..structural changes happening in India, China and elsewhere... "
  25. 25. New types of entity and private institutions
  26. 26. Validated and franchised courses
  27. 27. Non-educational/commercial partnerships
  28. 28. Non-educational/commercial partnershipsThe Merseybio Business Incubator is a state-of-the art facilityfor developing biotechnology businesses. Officially opened inJanuary 2004, the Incubator is home to some very excitingyoung companies.
  29. 29. Distributed education – summary of entities• overseas ventures• educational collaborations• new and private entities• validated and franchised courses• commercial partnerships
  30. 30. User considerations – franchised courseLicensee is University A Students of A Students of B Teachers at B Location A  Location A  Teachers at A Location B  Location B 
  31. 31. Licensed entity approach licensed entity partner entities educational commercial partners partners users become irrelevant?
  32. 32. Overseas campus standard rights needed licence for partners wholly owned Collaboration with local university ?? ??
  33. 33. Chest standard licence• simplified definition of users• standard licence – licensee’s own activities• access for educational partners Option for Extended Educational Purposes• access for commercial partners Licence Extension for Commercial Projects
  34. 34. Summary• growth in entity types• complex relationships between users and entities• trend will continue• defining licensed users ultimately unhelpful• Thank you