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Eye-catching science: free tools to create data visualizations and infographics

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This presentation was used in a Future Earth #popupwebinar on October 14th 2015.

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Eye-catching science: free tools to create data visualizations and infographics

  1. 1. Eye catching 
 science Finding the visual story in your data Part 1: the tools FUTURE EARTH 
 POP-UP 
 WEBINAR 
 SERIES
  2. 2. Infographic Data 
 Visualisation http://www.jackhagley.com/What-s-the-difference-between-an-Infographic-and-a-Data-Visualisation
  3. 3. Visualisation Information Graphic Data= = editorialisation+ - complexity- + generative ✓✕
  4. 4. The award for most important design tool goes to:
  5. 5. Before we do 
 any pixel pushing… • Where does this graphic fit into your organisation’s 
 communications & social media strategy? • Who is your intended audience & how does that change
 what we’re going to show them? • How does our chosen delivery medium change
 what we’re going to create? • What is the story we’re going to tell our audience?
  6. 6. Tiered information strategy http://www.slideshare.net/Future-Earth/how-to-tweet-about- science-and-sustainability yoursite.com ‘Teaser’ content ‘Storefront’ content ‘Key’ content
  7. 7. yoursite.com ‘Teaser’ content ‘Storefront’ content ‘Key’ content Scientific papers?
  8. 8. Who is your intended audience
 for this graphic? 3,140 ± 110 x 106 Mg C 3,140,000,000 Mg C (margin of error: 3.5%) 3.140 billion 
 tonnes of Carbon 20 years worth of 
 Carbon emissions at 2011 levels
  9. 9. Who is your intended audience
 for this graphic? 3,140 ± 110 x 106 Mg C 3,140,000,000 Mg C (margin of error: 3.5%) 3.140 billion 
 tonnes of Carbon 20 years worth of 
 Carbon emissions at 2011 levels Novice* Expert Spock
  10. 10. How does the medium 
 change the message? Graphic will be viewed on variety of 
 mobile devices = can’t cram too much in Doesn’t play nice with Instagram 
 = no previews in timeline Doesn’t play nice with lots of text
 = no boosting your posts ◦◦◦ Each medium has limitations, including your 
 own web site. Research them before beginning
  11. 11. What is the story you 
 want to tell your audience? http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/ Simple Unexpected Credible Emotional Concrete Stories
  12. 12. What is the story you 
 want to tell your audience? http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/ Simple Unexpected Credible Emotional Concrete Stories Structured
  13. 13. What is the story you 
 want to tell your audience? http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/ Simple Unexpected Credible Emotional Concrete Stories Structured But don’t oversimplify. Make sure you are true to the data What happens next will make you click here A source is just as important for your visual as for your blog “As much as…” “Up to…” “Significant?” The care factor. Remember who your audience is Even complicated visualisations need to be logical and legible A single factoid is still representative of something bigger
  14. 14. The principle of 
 equivalency https://mahifx.com/john-paulson/
  15. 15. Best Practice:
 Some examples
  16. 16. Charles Minard’s map:
 The most famous infographic
  17. 17. https://en.wikipedia.org/wiki/File:Minard_map_of_napoleon.png Image: Iñigo Lopez Charles Minard’s map:
 The most famous infographic
  18. 18. Duncan Clark & Kiln:
 Which companies cause… http://www.theguardian.com/environment/interactive/2013/nov/20/which-fossil-fuel- companies-responsible-climate-change-interactive
  19. 19. Nicholas Felton http://feltron.com/
  20. 20. Kurzgesagt:
 The human immune system https://www.youtube.com/watch?v=zQGOcOUBi6s
  21. 21. Exploration tools
  22. 22. Exploration tools IBM Watson Analytics www.ibm.com/analytics/watson-analytics/ • Free to try, with limitations on your data • ‘Interrogate’ your data with natural language questions • Easy for data rookies
 to discover trends and relationships • Like all data exploration tools, you will need clean, organised data • Does have an ‘infographic’ creation function, but it is clunky
  23. 23. Exploring your data: Tableau Public public.tableau.com • Tableau Public is the free version of analytics software Tableau • Runs off a desktop app • Very powerful data analysis and exploration features. • Some learning curve but intuitive drag & drop interface is extremely useable • Able to share dense, interactive data visualisations via 
 the web
  24. 24. Construction tools
  25. 25. Timeline JS timeline.knightlab.com/
  26. 26. Infogr.am Infogram
  27. 27. venngage.com Venngage
  28. 28. piktochart.com Piktochart
  29. 29. Visme visme.co
  30. 30. Canva canva.com
  31. 31. Icons in this presentation were obtained free from iconfinder.com Credits to: Vlad Marin & Pixan Need some extra icons?
  32. 32. Just want to make a chart?
  33. 33. plot.ly plot.ly
  34. 34. Chartblocks chartblocks.com
  35. 35. Google sheets Publish directly from Google Sheets
  36. 36. Raw app.raw.densitydesign.org
  37. 37. Just want to make a map? 
 But with a lot of data? cartodb.com
  38. 38. Don’t forget: you can mix ’n’ match the tools
  39. 39. Let’s talk responsive
  40. 40. Next steps Take a blog post/paper and turn it into 
 a snappy infographic or visualisation Alternatively, you could try adding some maps, 
 infographics & charts to an existing blog 
 post to bring it to life. Submissions to: futureearth2025@gmail.com We’ll give personal feedback on the first 15 received. Chance to be featured on futureearth.org
  41. 41. Follow-up webinar Review & critique some of your infographics Practical design tips & tricks, including some tips for which chart to use for what data Sign-up: goo.gl/M5NYo5 Process case study OCTOBER 28, 3:00 PM - 4:00 PM CET
  42. 42. Did you miss the previous
 Future Earth pop webinars? futureearth.org/blog/pop-webinars

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