Marketing

716 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
716
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Marketing

  1. 1. Marketing Rafael Camacho P.
  2. 2. History After men created a market for the exchange of goods and services, marketing was born.
  3. 3. History Word-of mouth was the most credible and influencing source of information. !"#$%#&'$ ()*(+$"#'$')*$ ,*-$&'#.$/'$ &)"0$,"1$22$ 3)4&$4&$5""6$ &'#.7$8$%#&'$ 9#:$')4&;$ <)"0$ 22$
  4. 4. MktVs.Ad
  5. 5. Advertising only equals one piece of the pie in the strategy. Advertising Marketing
  6. 6. What’s Marketing? Marketing is used to identify the customer, to keep the customer and satisfy the costumer. Marketing is the process by which companies create customer interest in products or services.
  7. 7. What’s Marketing? “Satisfying needs and wants through an exchange process.” Philip Kotler
  8. 8. How it works? Research and analysis
  9. 9. How it works? Research and analysis Establish goals
  10. 10. How it works? Research and analysis Establish goals Strategic Planning
  11. 11. Research & Analysis KnowingYou KnowingYour Product
  12. 12. Knowing you means... Knowing your enviroment Micro
  13. 13. Knowing you means... Knowing your enviroment Micro Macro
  14. 14. Internal Knowing you means... Knowing your enviroment Micro Macro
  15. 15. Knowing your product BRIEF Trough... SWOT PLC
  16. 16. The identity of the brand Brief Who you’re selling? What you’re selling?
  17. 17. SWOT Strengths
  18. 18. SWOT Strenghts Weaknes
  19. 19. SWOT Strenghts Weaknes Opportunities
  20. 20. SWOT Strenghts Threats Weaknes Opportunity
  21. 21. Product Life Cycle Introduction Growth Maturity Decline
  22. 22. • Segmentation • Target • Position Establish goals S - T - P
  23. 23. T - P Establish goals Segm entation
  24. 24. - P Establish goals Segm entation Targeting
  25. 25. Establish goals Segm entation Targeting Positioning
  26. 26. Segmentation • By: Geography Psychographics Socio-cultural Demography
  27. 27. Targeting
  28. 28. Targeting Total Population
  29. 29. Targeting Potential MarketTotal Population
  30. 30. Targeting Potential Market Available Market Total Population
  31. 31. Targeting Potential Market Available Market Target Market Total Population
  32. 32. Targeting Potential Market Available Market Target Market Penetrated Market Total Population
  33. 33. Positioning Position you currently own Position you want to own
  34. 34. Marketing Mix Product Promotion Price Place
  35. 35. Where is it Going?
  36. 36. New Trends Product Price Promotion Place Client Cost Convinience Communication 4 P’s into 4 C’s
  37. 37. New Trends Social Media Blended Marketing Marketing 360º BTL Experienced Mkt Green Mkt Social Mkt Lovemark Neuro Mkt Mkt Online (3.0)
  38. 38. Traditional is dead...
  39. 39. Social Media
  40. 40. New Trends Examples Blended Mkt
  41. 41. Mkt 360º
  42. 42. Experience Mkt New Trends Examples
  43. 43. Social Mkt New Trends Examples
  44. 44. BTL New Trends Examples
  45. 45. Mkt Guru’s Philip Kotler Kevin Roberts Al Ries Saatchi brothers
  46. 46. Mkt quote... “The customer is not an idiot, is your wife” -David Ogilvy

×