The French online recruitment landscape includes over 220 job boards, with the top 3 being Monster, Cadremploi, and Regionjob. Government sites like Pôle Emploi and APEC also rank highly in unique visitors. Job boards primarily feature offers for white-collar positions. Aggregator sites are growing in popularity, with Indeed ranking third overall. Social networks like LinkedIn, Viadeo and increasingly Facebook are also being used for recruitment. As mobile internet usage rises, job boards are adapting mobile sites. To remain relevant, job boards will need to focus on providing high-quality content rather than just being distribution channels for job listings.

1. European Jobboard Summit
French Market overview
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2. Online recruitment in France: 4 channels
Jobboards Job aggregators Social networks Corporate websites
Professional
social Facebook
networks
Professional
Job offers
social
apps
network apps
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3. Recruitment sites: top 6 unique visitors
1. Pôle emploi : 6 520 000
2. Regionsjob : 1 596 000
3. Indeed : 1 382 000
4. Cadremploi : 1 302 000
5. APEC : 1 193 000
6. Monster : 1 184 000
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4. Job Boards: The French Landscape
More than 220 jobboards in France
 60 generalists
 160 specialized
• Top 3 jobboards : monster, cadremploi, regionjob
• 3 challengers : careerbuilder, stepstone, meteojob
• Number of players is raising, bringing new business models
 geolocalisation (e.g jobaroundme)
 Sell by cv matching (e.g adequajob)
 Free classifieds : leboncoin (50 000 ads), vivastreet (60 000 ads)
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5. Jobboards: the french landscape
• Pôle emploi (French Government website):
40% more job offers than the sum of jobboards in
France !
Pôle Emploi : 143 000 offers
VS
110 400 offers for the 5 main players on french job market
(keljob : 28 000 + monster : 27 400 + regionjob : 25 000 + cadremploi : 15 000 + stepstone : 15 000)
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6. Jobboards in France are white collar
oriented
APEC (French Government monster + regionjob +cadremploi
jobboard dedicated to managers)
31 000 offers 67 400 offers
98 400 offers
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7. Jobboards market vs Classified market
in France 2011
Job offers 145 m€ / 676 m€
• Top 3 : 88% market share :
1. Figaro classified (cadremploi) : 51,5 m€
2. Monster : 47,3 m€
3. Region : 25,5 m€
• Forecasts 2012 : 136 m€ 2013 : 130 m€
Source : Xerfi precepta
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8. Jobboards: the French landscape
• More than 50% of the offers are posted on several
jobboards
• Tough competition between non specialized
websites, niche websites and aggregators
• Very little influence of advertising agencies
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9. Aggregators
• Since 5 years, lot of aggregators entered the French
markets.
– International ones (eg: indeed)
– Local ones (eg: Jobijoba)
• 4 of them are in the top 14 recruitment websites in
France in terms of visits
– Indeed (3rd)
– Jobrapido (5th)
– Optioncarriere (11th)
– Jobijoba (13th)
Source: Médiamétrie/NetRatings August 2012
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10. CV hosting
• Several services offer to build and host your CV
online (eg: Do you buzz)
• Only dedicated to candidates, no job offer, no
business with recruiters
• Currently mostly CVs in the digital / communication
field
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11. Mobile
• 30% of French population use their mobile to browse internet
• In 2015, 70% of users will use a smartphone (40% in 2012)
• Currently job seekers are using mobile to browse offers but not to
apply
• But the trend is changing: in 2014-2015 internet connections from
mobile will overlap internet connections from computers
• Most of the jobboards already developed a mobile
website, companies are starting to do it for their career websites
Source Xerfi Precepta
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12. Social media in France
• Viadeo : 3 500 000 profiles
• Linkedin : 4 000 000 profiles
• Facebook : 25 millions members!
• Viadeo : 1 200 job offers
• Linkedin : less than 1 000 job offers in French
• November 2012 Facebook launched his own aggregator
in the US => Facebook becomes officialy a recruitment
channel
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13. Facebook in France
• 85% of job seekers have a Facebook profile
• 74% of job seekers have already done a job search through
Facebook
• 16% of job seekers received a job offer recommendation from
a Facebook friend
Source : HireRabbit
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14. Facebook in France
• 53% of the users between 18 and 34 yo; 27%
between 35-54 yo
• White collars (34%); intermediate
professions(27%), blue collars (17%) managers (17%)
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15. Twitter
• 500 millions members in February 2012
• 7,3 millions members in France (18th position / 1st United States, 2nd
Brazil, 3rd Japan)
• In recruitment business, 2 ways to use it
– Recruitment websites posting offers (limit: twitter is a push media, offers are
only visible for a limited amount of time
– Twitter users (corporate or not) sharing offers with their followers. Generates
virality if followers retweet the offer
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16. Social networks vs Job Boards
• Social networks are competing with job boards on their own
field:
– Social networks in the TOP 20 for the number of offers in France (in
the past 4 weeks - 262 sites audited source Jobfeed):
• Viadeo: 1271 offers
• Linkedin: 1065
• Ohmyjob (Facebook): 6000
– They are representing in France:
• Facebook: More than 25 millions members
• Linkedin: 2,9 millions profiles (93100 created in the past month)
• Viadeo: 3,5 millions profiles (38700 created in the past month)
• Complementary in terms of social, geographical and age distribution
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17. Social networks
A new way to deal with recruitment
– They are reaching passive candidates because they go beyond the frame of a
classical job search
– Gathering spontaneous applications on their dedicated company pages
– They are raising audience interest by content (large accounts sales techniques)
before answering needs (sales executive job offer)
– They are complementary to jobboards (The place to reach communitys)
– They are more and more integrated in the applying process) registration
through Linkedin / Viadeo/ Facebook / Twitter account
– They are extending the audience reached by an offer (offers shared on
Twitter, Facebook, etc.)
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18. Jobboards future lies in the content
• By their audience and brand awareness, jobboards are
becoming media like TV or Radio
• They shouldn’t compete with social networks as they are
not offering the same features
• Accepting this fact is a prerequisite for jobboards to stay in
the market:
‒ They are not essential anymore in a recruitment campaign
‒ Jobboards value will rely in their content: interesting contents
viewpoints, help to decision making, editorialized job offers…
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