The document discusses collaboration in groups and some of the potential benefits and downfalls. It notes that collaborating allows sharing of resources, ideas, and abilities to achieve more ambitious goals. However, it also notes challenges like potential "groupthink" where people minimize conflict to reach consensus without critical evaluation, and "risky shift" where people make more extreme decisions as a group than alone. It provides tips for effective collaboration like avoiding personal criticism and crediting contributions.

1. KithKin

5. Collaboration
What a pain in the….

6. Groupthink
is a type of thought exhibited by group members who try to minimize
conflict and reach consensus without critically testing, analyzing, and
evaluating ideas.

7. Peer pressure
the influence exerted by a peer group in encouraging a person to change
his or her attitudes, values, or behaviour in order to conform to group
norms.

8. Risky shift
the tendency of people to make decisions that are more extreme when
they are in a group, as opposed to a decision made alone or
independently.

9. Spiral of silence
a person is less likely to voice an opinion on a topic if one feels that one is
in the minority for fear of reprisal or isolation from the majority.
[ political science and mass communication theory propounded by the German scientist Elisabeth Noelle-Neumann. ]

10. Sheeple
persons who voluntarily acquiesce to a perceived authority, or suggestion
without sufficient research to understand fully the scope of the
ramifications involved in that decision

11. Collaborate…
…whilst avoiding a risky shift towards peer pressure which will result in
crowds of sheeple in a spiral of silence engaged in groupthink.

16. “Is there a balance between cooperation and conflict that is inherent in our
nature and the nature of all living things? Can anything be learned from
the cooperation and communication observed in other organisms?”
- Roman Popat [ Working Title 003 ]

17. “You’d have to be crazy to try ham and pineapple ice cream, and even
crazier to make it. “
- Edward Vince [ Working Title 006 ]

18. KithKin Principles
- critique with reason not opinion
- do not take criticism personally
- credit where credit is due
- remain friends
- equal share

19. KithKin Approach
When working in a group we share influences and develop ideas through a
series of discussions.
Ideas are open for evolution and development, it is often hard to relinquish
control of your idea. But its infinitely more exciting when someone develops it
into something you had never though of.

20. KithKin, Chris Hand & The Future Laboratory

22. KithKin Approach
We continue discussions via email, allowing everyone to be capable of
getting involved, regardless of time zone, location or day job.
We use our blog as a dumping ground for influences, allowing us to scan
over to get an snap shot of what the group is thinking.

23. KithKin & Beyond The Valley

27. KithKin Approach
Most of the time one idea will stand out from the options, and demand to
be developed and produced.
When working on client projects, or projects with tight timescales, it can be
difficult to select a final idea to progress, if the best options isn’t obvious.
…We are still to work this one out.

28. Massive Benefits
Power in numbers – bigger more ambitious things become within reach of
your collective ability.
Simply put it is much, much easier to achieve things as a group.
You can share experience, knowledge, resources, contacts and ideas,
and creating more value together than individually.
Share costs / Share Benefits.

29. Potential Downfall
Money, its complicated and everyone wants it.
Mixing work & play
Lost sense of individual voice.

30. Useful Services
A web-based tool that lets you manage and track
projects (or simply ideas) and quickly create client/
project extranets
www.basecamphq.com
Email marketing software for designers and their
clients, keep in contact with your audience.
www.campaignmonitor.com

31. Contact
family@kith-kin.co.uk
www.kith-kin.co.uk