Selling fine art: from
studio to exhibition
By Robin Clare




Robin Clare July 2009   Enterprise Centre for the Creative ...
Selling fine art: from studio to
exhibition
1.         Setting up your practice
2.         Getting a portfolio together an...
1. Setting up your practice
 • Where does your work fit
 • What are your goals
 • Self motivated, proactive and thick skin...
Getting a portfolio together
and approaching galleries
• Invest in a good camera
• Portfolio Package
• Website
• Online Pr...
Getting a portfolio together
and approaching galleries (cont’d)
• Venues
• Approaching Galleries
• A submission
        – ...
A quick practical list
• Where is it?
• What will the over all expense be?
• How will my practice benefit from the experie...
My experience of Exhibiting:
Group Shows
• Form connections
• Good for plumping out CV
• If organizing show yourself remem...
My experience of Exhibiting:
Solo Shows
•     Promotion is key to success
•     Have your own mailing list
•     Have busi...
My experience of Exhibiting

• Festivals and Big Events
• Residencies
• Competitions




Robin Clare July 2009   Enterpris...
Some general advice on
showing within the gallery
system:
• If work has sold gallery will be willing to show it again
• Ke...
Pricing
•     Take gallery commission into consideration
•     Develop a price model
•     Start off with down to earth ex...
Public art projects

•     Hard work but very rewarding
•     Many calls for public work on varied scales
•     How to get...
Resources
•     A-N Magazine
•     Axis
•     Artquest
•     Arts Council




Robin Clare July 2009   Enterprise Centre fo...
Other useful resources:

• Creative Capital
• Local Artist Led groups
• Alumni organisation




Robin Clare July 2009   En...
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Selling Fine Art: from studio to exhibition - Robin Clare

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Robin Clare graduated from Camberwell in 2004, she provided information about setting up a practice, getting a portfolio together, approaching galleries, different formats of exhibiting (from festivals to public art commissions) and pricing your work. This event took place as part of Graduate Week 2009 www.arts.ac.uk/gradweek09

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Selling Fine Art: from studio to exhibition - Robin Clare

  1. 1. Selling fine art: from studio to exhibition By Robin Clare Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  2. 2. Selling fine art: from studio to exhibition 1. Setting up your practice 2. Getting a portfolio together and approaching galleries 3. My experience of Exhibiting 4. Helpful Resources Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  3. 3. 1. Setting up your practice • Where does your work fit • What are your goals • Self motivated, proactive and thick skinned • It’s a proper job, get some sort of routine going • Learn to Budget • Make use of all your time • Invest in good materials • Create a studio space • Self Employment Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  4. 4. Getting a portfolio together and approaching galleries • Invest in a good camera • Portfolio Package • Website • Online Profile • Business Cards Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  5. 5. Getting a portfolio together and approaching galleries (cont’d) • Venues • Approaching Galleries • A submission – 6 to 10 images – Statement – CV Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  6. 6. A quick practical list • Where is it? • What will the over all expense be? • How will my practice benefit from the experience? Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  7. 7. My experience of Exhibiting: Group Shows • Form connections • Good for plumping out CV • If organizing show yourself remember to plan ahead Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  8. 8. My experience of Exhibiting: Solo Shows • Promotion is key to success • Have your own mailing list • Have business cards and postcards to hand • Have a Press package ready Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  9. 9. My experience of Exhibiting • Festivals and Big Events • Residencies • Competitions Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  10. 10. Some general advice on showing within the gallery system: • If work has sold gallery will be willing to show it again • Keep in touch with galleries/curators • Don’t rely on email or post for communication • Invigilating is a great way to see who is looking at what • Group shows, residencies and festivals are great opportunities to make connections • Exhibiting Fees Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  11. 11. Pricing • Take gallery commission into consideration • Develop a price model • Start off with down to earth expectations • Keep uniform pricing respective of commission • Don’t under price your work just to make money • Talk to other artists • Ask gallery owners and curators for advice Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  12. 12. Public art projects • Hard work but very rewarding • Many calls for public work on varied scales • How to get a look in • Offer assistance to artists who are working on large scale projects • Funding Sources Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  13. 13. Resources • A-N Magazine • Axis • Artquest • Arts Council Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts
  14. 14. Other useful resources: • Creative Capital • Local Artist Led groups • Alumni organisation Robin Clare July 2009 Enterprise Centre for the Creative Arts University of the Arts

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