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Crowd sourcing


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Published in: Technology, Business

Crowd sourcing

  1. 1. Discover the power of Crowd Sourcing
  2. 2. What is crowdsourcing? Crowd OutsourcingCrowdsourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web. The crowd is essentially external to the organization.
  3. 3. Crowdsourcing isn’t about gathering a flock…
  4. 4. … it’s about leveraging a group of uniquely talented individuals• In reality there is no crowd doing the work, rather a variety of individuals taking on the work atwill. Most of them are willing to risk their time and effort for little or no return• The term “crowdsourcing” was coined by Jeff Howe of Wired magazine in 2006, has emerged andevolved into the internet landscape 4
  5. 5. Have you notice the power of crowd lately? Managed an entire Customer An OS that is created and support of a Mobile company constantly updated by theWritten entire books crowdand suspensethrillers Play Chess against a world Champion Classified the entire Universe
  6. 6. Have you noticed the power of crowd lately?Run an entire Online Business Solve Puzzles of Science Help Discover and Understandwhere buyers are also designers and help unfold mysteries Bio Mapping / Emotionof product of Cellular biology Mapping of people An entire Multilingual Internet Encyclopedia Contribute to running a investment portfolio of a mutual fund And many more examples around us
  7. 7. Successful corporate crowdsourcing initiatives
  8. 8. Fiat Mio - create a carGather ideas from public for a new concept car.
  9. 9. Open Innovation Sara Lee - open innovation portalof Sara LeeCreates open network that links broad bases of knowledge to better serveconsumer and customer needs.
  10. 10. My Startbucks Idea - shaping the future of StarbucksA Website to share, vote, discuss ideas and see them in action.
  11. 11. Crowdsourcing 101
  12. 12. The Crowdsourcing Landscape
  13. 13. Who can use crowdsourcing? Established Startups Groups Corporate Non ProfitGovernments Individuals organizations And just about any organization that needs resources engagement and ideas…
  14. 14. When to use Crowd sourcing? When you need work force to When you need Knowledge & When you need Money/ complete tasks or organize Information funding support things Collective Knowledge Crowd Funding Crowd labour When you want to choose When you need to generate the best work (Creatives and When you need Opinions innovative ideas content) Crowd creativity Crowd Reviews Open-innovation When you want to create When you need support for something together your cause Co - Creation Civic Engagement• The crowds either create or contribute or help decide /aid decision making• “We” are better than “Me” and “We” are smarter than “Me”
  15. 15. Why should an organization look at crowdsourcing? Business Marketing Reduces cost Good word of mouth Reduces go to market time Brand equity & reputation Easy access to Resources Pipelines of prospects & referrals Increased Efficiency More website traffic De- centralization of tasks More audience engagement Crowdsourcing Innovation Human Creating stakeholders More Thinking heads – More ideas “You are Listening” Fresher perspective “Responsive Organization” Talent access Community & belongingness Co creating value – open ideas• The four sides of crowdsourcing benefits are intrinsic to the value driven by crowd
  16. 16. The Building Blocks of CrowdsourcingUnderstanding the Crowd and what brings them together
  17. 17. The Building blocks of crowd Who are these people? How WhatIs it being done? Is being accomplished? Why Do the crowd come together?
  18. 18. Who are the people in the crowd?• Common Belief: The crowd is dispersed, has a short attention span and is full of specialists• The connectors spread the word, The salesman pursue to participate and the Mavens provide that “Special” value• More often than not they are your existing , prospective customers or influencers
  19. 19. Why do they come together? Rewards Recognition Connections Money Autonomy Collective No Hierarchy Belongingness Learning• Money is not necessarily the motivation all the time, its usually the love , Glory and recognition most of the times
  20. 20. How does crowdsourcing work? Tasks/Contribution Independent Dependent Collection Collaboration Create •Contest Group Decisions Individual Decisions • Voting Decide •Markets • Consensus •Social networks • Averaging• Tasks and individual contribution are the key genomes
  21. 21. The Linux Example LinuxTasks/Contribut What Who Why How ion Money New Software Create modules Crowd Recognition Collaboration Belongingness Which modules Linus Recognition Decide warrant inclusion in Travolds & Belongingness Hierarchy next release associates
  22. 22. The Wikipedia Example Tasks/Contribution Linux What Who Why How New version of Recognition Create article Crowd Belongingness CollaborationEdit Existing Wikipedia Whether to keep Articles Recognition Decide current version Crowd Belongingness Consensus Recognition Create New article Crowd Belongingness CollectionDecide What Whether to delete Recognition Decide (preliminary) Crowd Belongingness Voting Wikipedia articles to include Whether to delete Administra Recognition• aaaa Decide (final) tor Belongingness Hierarchy
  23. 23. How to use crowdsourcing? Crowd sourcing process Do & Don’t’s
  24. 24. Steps involved in Crowdsourcing Broadcast Reward the The Crowd &Identify the the problem/ The Crowd Winning Organization Company Problem/ needs online- Submits contributors / & Community review the Solution profit Need Right solutions solutions providers platform• Six easy steps to initiate crowdsourcing• However its not all that easy…• Purpose & Intent – the key initiators of a process
  25. 25. Identifying the need Manufacturing Start ups IT • Raise Funds • Testing of solutions • Co create new products • Co Create new ideas• Product Design •Customer support •Manage existing projects• New Product ideas • Market research •Micro tasks• Market Research •General Tasks •Create Process documentation•Product roll out decision •Content (blogs, videos, photos) •Customer support•Determine pricing • Determine pricing • Generate leads•Streamline processes • Communication, •Market Products globally Designs & Marketing Non Profit R&D organization Services organization • Particiation in R&D initiative • Crowdsource Content • Raise funds •Data gathering • Crowdsource Tasks • Generate volunteers •Tasks & microtasks •Crowdsource tasks • Generate Content • Co create ideas •Digitize docs • Customer support • Collect news & information •News & Information • Determine pricing
  26. 26. Critical Success factors Platform Mavens & Stickiness Salesmen Factor Motive Environment Purpose Alignment context Crowd Sourcing Success• The purpose: Should be global and more open – try not to establish brand or company purpose• The Platform: Should be transparent and involving the audience in the entire process.• The Mavens & Salesmen: Provide the thrust to achieve critical mass• Stickiness factor: Makes the crowd come back again & again• Environment: The general mood of the crowd – Stressed, available or transactional…
  27. 27. Dos and Donts in Corporate and Organizational Foresight Do’s Don’tsPatience: Crowd sourcing is a long Free: Don’t Assume thatterm initiatives – Patience & crowdsourcing is freePerseverance pays Customer: Don’t assume that allCommunity: Nurture and support the crowdsourcing audience is prospect /communities created through customercrowdsourcing Brand: Crowdsourcing as a brandIdentify: The Mavens, salesmen & initiativeconnectors in the crowd to customize Customers: Don’t treat yourcommunication engagements customers as just customersTransparency: Ensure complete Control: Don’t try to control thetransparency of the process outcomes of the process – especially in crowd decision makingLarger Purpose: The purpose should Implementation: Don’t assume thatbe larger than marketing & sales all crowdsourcing ideas are good andLong term strategy: Use implementablecrowdsourcing as a strategic platform
  28. 28. Lets start crowdsourcingFlickr: LucLeqay 28
  29. 29. Thank you