ECCA 'Start up in Publishing' (Mia Bennett)

569 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
569
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The global mobile industry is worth $53 billion and is one of the fastest growing industries world.
  • the projected combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd.There is a projected 65.7 percent leap in 2011 to $3.91 billion according to new IHS Screen Digest research. As you might guess, the Apple App Store is projected to dominate with the lion’s share with three-quarters of the total market.  This is from iSuppl Market Research where you can find additional research and news on the mobile market place.
  • 6 billion apps were downloaded on the iPhone last year.
  • the projected combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd.There is a projected 65.7 percent leap in 2011 to $3.91 billion according to new IHS Screen Digest research. As you might guess, the Apple App Store is projected to dominate with the lion’s share with three-quarters of the total market.  This is from iSuppl Market Research where you can find additional research and news on the mobile market place.
  • ECCA 'Start up in Publishing' (Mia Bennett)

    1. 1. Mia Bennett<br />Founder/CEO Turned On Digital<br />@kalepook<br />@todhq<br />19th May 2011<br />
    2. 2.
    3. 3. Mini guide to Mobile<br />
    4. 4. Mobile Market is huge and growing<br />
    5. 5. What is so special about Mobile?<br />
    6. 6. Mobile is Personal<br />
    7. 7. Mobile is Immediate<br />
    8. 8. Mobile is Interactive<br />
    9. 9. Mobile makes life easier<br />
    10. 10. Mobile is always with us<br />
    11. 11. How to take advantage of the opportunity<br />
    12. 12. Everyone is talking about Apps<br />
    13. 13. How to make money from Apps<br />
    14. 14. Sell directly to consumers<br />
    15. 15. Sell additions by micro-transactions<br />
    16. 16. Add advertising to free apps<br />
    17. 17. Build apps that collects data<br />
    18. 18. Provide services and get users<br />
    19. 19. What a wonderful gold rush. (or is it?)<br />
    20. 20. It’s a busy market out there<br />
    21. 21. Tones of choice and picky users<br />
    22. 22. Some practical lessons<br />
    23. 23. Situationist<br />
    24. 24. A collaboration<br />
    25. 25. <ul><li>Personal
    26. 26. Social
    27. 27. Interactive
    28. 28. Location
    29. 29. Always on</li></ul>Our recipe <br />
    30. 30. The idea<br />
    31. 31. Social idea to get people talking<br />
    32. 32. In two months:<br />30,000 downloads<br />400,000 sessions<br />100,000 Situations served<br />45% active users<br />Top countries: France, USA, UK<br />A niche take up<br />
    33. 33. In the Press<br />
    34. 34. Situationist going to MoMA<br />
    35. 35. Find a remarkable idea<br />Get together a complimenting team<br />It’s ok to target a niche <br />Marketing is key<br />Listen to users… Iterate <br />Conclusion<br />
    36. 36. Mia Bennett<br />mia@turnedondigital.com<br />@ kalepook<br />Turned On Digital<br />www.turnedondigital.com<br />@todhq<br />

    ×