Running Events to Promote or
Create Work
Contact:
pfraser@insighteducation.org.uk
© Peter Fraser 2010
About Me
• www.insighteducation.org.uk
– International Moving Image Events, Training,
Programming, Development and Consult...
I have worked with…
About InSight
• Training
• Workshops
• Masterclasses
• Symposia
• Panel Events
• Screenings
• Festivals
• International
Role / Purpose of Events
• Most important question – Why?
• Events industry is tremendously diverse
• Events are an import...
Cultural Events
• Among other things culture collectively
imagines what is true and possible
• There are many cultures and...
• Collective experiences are only more relevant
in a fragmented and media saturated world
where we tend to be at one remov...
(Some) Purposes
• Promotion
• Celebration
• Commerce
• Exhibition
• Discussion
• Entertainment
• Education
• Demonstration...
• For cultural events think about the media
profile in advance and plan accordingly
• Social Networking is essentially wor...
(Some) Types of Events
• Exhibitions
• Launch Events
• Festivals
• Conferences
• Film screenings
• Performances
• Trade sh...
Events involve…
• Clients
• Sponsors
• Partners
• Venues
• Suppliers
• Events Team
• Audience
Some of the Skills involved…
• Organisation – yourself and others
• Resource Management – Key resources
• Budgets, Schedul...
Key Stages of Event Organisation
• Feasibility
• Planning
• Procurement
• Co-ordination
• Delivery
• Evaluation
Key Questions
• Why?
• Who?
• Where?
• When?
• What?
• How?
Marketing / Promotion
• Marketing – consumer facing (e.g. advertising)
• Public Relations – reaching the public through me...
Funding
• Arts Council England funding
• National Lottery funding opportunities
• Grant opportunities for students
• Europ...
Making Money
• Budget carefully
• Total Cost and Cash Flow
• Value your Time and your Product
• Market / Audience Analysis...
Tips…
• Get connected and networked
• Cultivate a peer group and by extension, an audience
(but don’t second-guess the aud...
• Seek out and study the best
• Strive to innovate through:
– Old ideas in new contexts
– New ideas in old contexts
– Be c...
Contacts
• For training in Arts Event Management or
events and training in other areas visit
www.insighteducation.org.uk o...
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Running events to promote or create work - Peter Fraser

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Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.

www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010

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Running events to promote or create work - Peter Fraser

  1. 1. Running Events to Promote or Create Work Contact: pfraser@insighteducation.org.uk © Peter Fraser 2010
  2. 2. About Me • www.insighteducation.org.uk – International Moving Image Events, Training, Programming, Development and Consultancy • www.tiresiasmedia.com – International Moving Image Production Company and Consultancy covering film, TV, and online creating fiction, documentary and visual art
  3. 3. I have worked with…
  4. 4. About InSight • Training • Workshops • Masterclasses • Symposia • Panel Events • Screenings • Festivals • International
  5. 5. Role / Purpose of Events • Most important question – Why? • Events industry is tremendously diverse • Events are an important part of culture
  6. 6. Cultural Events • Among other things culture collectively imagines what is true and possible • There are many cultures and sub-cultures but within them they have common values, identities, histories and communities • Events bring people together for a shared purpose and so can offer powerful and memorable collective experiences
  7. 7. • Collective experiences are only more relevant in a fragmented and media saturated world where we tend to be at one remove • That means that events are very useful for every industry because they offer physical presence and a profile that can attract audiences, consumers and media • What are some of the purposes of events?
  8. 8. (Some) Purposes • Promotion • Celebration • Commerce • Exhibition • Discussion • Entertainment • Education • Demonstration • Engagement
  9. 9. • For cultural events think about the media profile in advance and plan accordingly • Social Networking is essentially word of mouth and events foster word of mouth or ‘buzz’ • Because events bring people together things can change at an event or as a result • Events can consolidate but also innovate new ideas and new ways of thinking about ideas
  10. 10. (Some) Types of Events • Exhibitions • Launch Events • Festivals • Conferences • Film screenings • Performances • Trade shows – etc
  11. 11. Events involve… • Clients • Sponsors • Partners • Venues • Suppliers • Events Team • Audience
  12. 12. Some of the Skills involved… • Organisation – yourself and others • Resource Management – Key resources • Budgets, Schedules, People Management • Feasibility Analysis, Planning, Fundraising • Pitching and Writing Proposals • Marketing and Audience Development • Communication and co-ordination • Venue and supplier sourcing • Risk Assessment and Health and Safety • Event Delivery and Evaluation
  13. 13. Key Stages of Event Organisation • Feasibility • Planning • Procurement • Co-ordination • Delivery • Evaluation
  14. 14. Key Questions • Why? • Who? • Where? • When? • What? • How?
  15. 15. Marketing / Promotion • Marketing – consumer facing (e.g. advertising) • Public Relations – reaching the public through media (e.g. by placing editorial) • Digital Marketing – The most cost effective way to market and, unless you have a big budget, one of the best. However it will cost you TIME • Audience Development – Reaching, attracting, communicating with, developing and maintaining audiences. Begin a conversation around your events with feedback forms, emails and online media
  16. 16. Funding • Arts Council England funding • National Lottery funding opportunities • Grant opportunities for students • European Union funding schemes • Local authority support for the arts • Trusts, foundations and private giving • Voluntary and community groups funding • Grants scheme for arts graduates from deprived backgrounds
  17. 17. Making Money • Budget carefully • Total Cost and Cash Flow • Value your Time and your Product • Market / Audience Analysis • Market / Audience Development • Cultivate a brand / reputation • Cultivate a profile and network • Don’t do things just to make money
  18. 18. Tips… • Get connected and networked • Cultivate a peer group and by extension, an audience (but don’t second-guess the audience and try to stay one step ahead rather than reacting to trends) • Pool your talent, contacts and resources • Actively seek out mentors and patrons • Be bold, dynamic and persevere if you and people you trust believe in what you’re trying to achieve • Love what you do and do what you love • Research your field / market and know it intimately • Look for successful existing models
  19. 19. • Seek out and study the best • Strive to innovate through: – Old ideas in new contexts – New ideas in old contexts – Be courageous but beta test what you do
  20. 20. Contacts • For training in Arts Event Management or events and training in other areas visit www.insighteducation.org.uk or email pfraser@insighteducation.org.uk • For enquiries related to moving image production or consultancy visit www.tiresiasmedia.com or email peter@tiresiasmedia.com

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