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FORM
ʻNewtonʼ by William Blake (1795-1805) 460 x 600 mm. Collection Tate Britain
Basic definition of form
Formal invention as marker of Modernism




                   Advance or Retreat?
FORMALISM
Significant Form (Formalism)
• English art critics Clive Bell and
   Roger Fry.

• Bell’s contention was that the
   form was more important than
   the content. The combination of
   line and colour was what
   mattered not the mimetic
   representation of the real.

• The power of the combination of
   these elements was an artworks
   ‘significant form’ and this form
   produced an aesthetic emotional’
   response in a viewer.
Significant Form
   the emphasis on surface, material form of work
Alexander von Wagner “The Chariot Race” 1898
Manchester City Art Gallery
Form
• A pure direct, emotional
  form of communication
  (musical).Influenced by
  ‘primitive’ art and the art of
  children.

• Uncontaminatedespecially
  ‘modern world’,
                  by the

  the value placed on
  utilitarianism.

• Art for art sake.
“To those that can hear
 Art speaks for itself...To
 appreciate a man’s art I
   need know nothing
whatever about the artist’
          Clive Bell
• “they conceived of this by
  emotion as aesthetic -
    which they meant relevant
    to the experience of art as
    art - to the extent that it
    was distinct from what Bell
    called ‘the emotions of life’
•   Charles Harrison, Significant Form in
    Modernism (Tate Publishing)
Paul Cezanne




               “the decorative elements preponderate at the
                   expense of the representative” Roger Fry
Form over content?




Pablo Picasso. Les Demoiselles d'Avignon. 1907. Oil on
canvas, 8' x 7' 8" (243.9 x 223.7 cm). The Museum of
Modern Art, New York.
Clement Greenberg - The Primacy of Form...
The Tyranny of Form ?




                                             17
Greenbergian Modernism (formalism)
• American critic Clement
  Greenberg.
• Key texts ‘Avant Garde
  and Kitsch’(1939) and
  Modernist Painting
  (1960).
• Extends Bell and Fry’s
  analysis. Like them
  stresses that the what of
  an artwork is less
  important than the how.
  An artwork should
  ‘orientate itself to ‘effects   18
19
• For Greenberg the
  value of art lies in
  its independence
  and autonomy from
  the everyday.
• He celebrates art by
  comparing it with
  the negative aspects
                         Kenneth Noland,
  of popular mass
                                           Drought 1962




  culture (kitsch).


                                                    20
Kenneth Noland, Another Line 1970.



                                     21
Morris Louis, Saraband, 1959. Magna on canvas, 101 1/8 x 149 inches. Solomon R. Guggenheim Museum.
64.1685
Typical features of Modernist Art

• Medium specific - the
  established time honoured
  disciplines of painting and
  sculpture
• The production of autonomous
  art objects
• Purely optical / visual - form
  over content.
• “The ideal modernist spectator
  was a disembodied eye, lifted
  out of the flux of life in time
  and history, apprehending the
  resolved (‘significant) aesthetic
  form in a moment of
  instantaneity” Paul Wood
24
The World comes flooding in




Jasper Johns. (American, born 1930). Flag. 1954–55 (dated
on reverse 1954). Encaustic, oil, and collage on fabric,
mounted on plywood. 42 1/4 x 60 5/8" (107.3 x 153.8 cm).
The Museum of Modern Art, New York. Gift of Philip Johnson
in honor of Alfred H. Barr, Jr..

                                                             25
Pop goes Purity




                  26
ANTI - FORM


              27
THE MODERNIST BREAKDOWN

• “If I could sum up the shift that
  occurred in art and criticism in 1967,
  it would be the widespread assault on
  the dogma of Modernism as an
  exclusively optical, art-for-art’s sake,
  socially detached, formalist
  phenomenon that inevitably tended
  toward abstraction’
•
  Barbara Rose, The Critical Terrain of
  High Modernism
                                      28
The reaction against..........


• The domination of American
  abstract expressionism
• For a younger generation this
  works formalism was read as
  being academic and by virtue of
  its ‘muteness’ complicit with
  political power. Impotent and
  institutionalised. Foyer decoration
  for corporations.
• Lucy L Lippard described post
  painterly abstraction as visual
  muzak
•   1968

    “A year that marked
    every generation on
    every continent. ..it
    was a year of hope,
    when those who
    accepted the world
    as it is were the ones
    who felt disinherited,
    while the wretched of
    the earth, the
    dispossessed, began
    to discover their
    inheritance”

    Tariq Ali

    Marching on the
    Streets
Visual Muzak? Decorative wallpaper. Lobby art.




                                   Jules Olitski “Instant Loveland”
                                   1968



Anthony Caro “Early One Morning”



                                   “Silence is assent”
                                   Carl Andre
Minimalism
• Cool ‘expression’ over hot ‘expression’




 Carl Andre Equivalent VIII (1966)
Firebricks, 12.7x68.6x229.2cm
Tate © Carl Andre/VAGA, New York and DACS, London 2006
                                                         32
An embrace of manufacturing
techniques (serialisation, industry
materials and fabrication
techniques) that reflected
something about the realities of
post war American industry
culture. As the artist Robert
Morris stated “clear decision
rather than groping craft”.
Implicit in this adoption of
standardised industry material
and procedures is rejection of a      Robert Morris
                                      Installation at the Green Gallery, 1964
European tradition of artisanal
production, which was regarded
as being antithetical to the
ideals of democracy and anti
elitism of American culture.
The adoption of anti
expressionist forms of
making art - artworks that
display no signs of touch or
the hand.




Carl Andre
Equivalent VIII
1966
Criticisms of Minimalism
1. Minimalism replicated the cold,
impersonal, alienating properties of capitalist
culture.

2. An alienating masculine aesthetic which
despite the claims of the artists was perfectly
suited to be co-opted by an art market /
corporate art market for furnishing their
offices and spaces with an artistic stamp of
approval.

3. Minimalism appeared compromised in its
continued devotion to the production of
objectsʼ. Objects which could be exchanged
traded and which like abstract expressionism
were largely politically mute.

4. The critic Michael Fried regarded
minimalism as the ʼopposite of artʼ. For Fried
Minimalismʼs concentration on making the
viewer aware of time and place was ʻanti-
modernʼ and inherently theatrical.
Conceptual Art
Idea as Form

Greenbergian
modernism had placed
too much emphasis on
feelings generated by
art, as well as a
concentration on the
how as opposed to the
what - it had down
played the cognitive
aspect of art -especially
the role of language in
creating meaning and
value around art.
“In conceptual art the idea or concept is the most
important aspect of the work. When an artist uses a
conceptual form in art, it means that all of the
planning and decisions are made beforehand and
the execution is a perfunctory affair”

Sol LeWitt ‘Paragraphs’ 1967
Influences
Marcel Duchamp

Manzoni

Rene Magritte
“Who has the authority to say whether a
particular configuration of shapes and
colours constitutes a ‘formal harmony’,
an ‘aesthetic totality’ - or whether it fails
to do so? In practice this came down to
the word of one artist, or more pointedly,
the art critic. A system dependent on
critical authority is also clearly a system
ripe for lampoon. Hence the early avant
gardist joke of tricking a critic into
waxing lyrical over an ‘abstract painting’
made by a brush tied to a donkey’s tail”

Paul Wood
Conceptual Art
pg. 11
• Drawing attention to the function of ideas and language within
  the production and interpretation of art
• Anti optical - a suspicion about the power of images and the
  visual




                                                             41
Investigation of the
status of the art object
-the ontology of art. A
self consciously
reflective approach to
the idea of ‘making
art. Exploration of
non-traditional forms
for ‘expression’. The
idea that the old forms    Joseph Kosuth remarked that the
                           ‘purest’ definition of conceptual art
had exhausted              would be that it is an inquiry into the foundations
themselves (painting       of the concept ‘art’.

and sculpture).
New mediums - the embrace
of non conventional forms for
artistic communication - text,
photography, video,
performance- the search for
more democratic forms and
sites for communication.




                                 ‘Bringing the war home’
                                 Martha Rosler, 1976-72
• A self consciously
  reflective approach to
  the idea of ‘making
  art’.
• What might an art
  object look like? What
  materials were viable
  as art. Exploration of
  non-traditional forms
                            Joyce Kozloff
  for ‘expression’.
• A rejection of the
  idea that ‘authentic’
  art production was
  rooted in the
  acquisition and
  learning of traditional
  skills
•                                           Keith Arnatt “Trouser Word Piece”
                                            1972
The dematerialisation of the art object. Resistance to the art market / to
corporate buying power. Critique of the institutions of art (museums,
critics, dealers)




                                                      Valie Export – Action Pants: Genital Panic
                                                      (1969)
Anti Aesthetic




“Art doesn’t require being able to
draw, or being able to paint well or
know colours, it doesn’t require any
                                       Marina and Ulay Abramovic
of those specific things that are in
the discipline, to be interesting”

Bruce Nauman
A re-imagining of
the role of the
spectator - a shift
from a passive
consumer of
aesthetic objects- to
an active ‘reader’
and interpreter.




                        John Baldessari
The Sociology of Art
• Demonstrates the
  ideological dimension
  to aesthetics.
  Politicising dominant
  modernist ideas about
  autonomy and the
  aesthetic.
• Specifically makes link
  between class exclusion
  and the exercising of
  ‘good taste’.
                              48
• “The denial of lower, coarse, vulgar,
  venal, servile -in a word, natural
  enjoyment, which constitutes the sacred
  sphere of culture, implies an affirmation
  of the superiority of those who can be
  satisfied with the sublimated, refined,
  disinterested, gratuitous, distinguished
  pleasures forever closed to the profane.
  This is why art and cultural consumption
  are predisposed, consciously and
  deliberately or not, to fulfil a social
  function of legitimating social
  difference’.

• Pierre Bourdieu, Introduction to Distinction   49
Postmodernist anti aesthetic




Jenny Holzer                       50
Dave Hickey
•   Key texts “Air guitar” “The Invisible Dragon - Four
    Essays on Beauty”
•   A critique of the austere, censorious politically
    correct culture that has, for Hickey, engulfed
    American art since the early seventies.
•   Hickey’s writing aims to place questions of
    aesthetics - of visual pleasure, experience, fun and
    most importantly for him beauty, back on the
    agenda.
•   “A lanky graduate student had risen to his feet and
    was soliciting my opinion as to what “the issue of
    the Nineties” would be. Snatched from my reverie, I
    said, “Beauty”, and then more firmly. “the issue of
    the nineties will be beauty [..] the total,
    uncomprehending silence that greeted this modest
    proposal lent it immediate credence for me. “ (Enter
    the Dragon, On the vernacular of beauty pg. 11)
•   His essays aim to invoke a relationship to art based
    on enthusiasm and being a fan, rather than
    theoretical interpretation, critical deconstruction or
    a demonstration of arts social usefulness.
Early One Morning
                                         Whitechapel Gallery
                                               London
                                                          06 July - 08 August 2002

         Their work demonstrates a sensuous enjoyment of materials, which they activate in dynamic and
         unexpected configurations. Largely abstract in composition, their work reclaims beauty and
         pleasure, sampling from the formal strategies of Modernism at the same time as design, fashion,
         music and advertising. Their works can be spatial, tactile and riotously colourful.




http://www.whitechapel.org/images/disappearer360h_0.jpg
Eva Rothschild   Installation view at Whitechapel
                 Gallery
New Formalism? A Reactionary Turn?

“Why is that whilst the world
outside spirals in ever tighter
circles of terror and repression,
and the potential avenues of
avoidance or resistance become
squeezed by the growing
dominance of capital and its civil
and military bulldogs, artists
retreat further into a hermetic
world of abstraction, formalism,
deferred meanings and latent
spiritualism?”

Nick Evans
Tired of the Soup d’Jour?
Variant
                                     EVA ROTHSCHILD

                                     Early Learning, 2002
Form and Content the phoney opposition


          “There is a danger in
         this rivalry of thinking
           that art which is not
            visually interesting
            must ipso facto be
         clever, or alternatively
         of discarding visually
        interesting art as being
         ipso facto not clever.“


              Dave Beech
               Artmonthly

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Form

  • 2. ʻNewtonʼ by William Blake (1795-1805) 460 x 600 mm. Collection Tate Britain
  • 4. Formal invention as marker of Modernism Advance or Retreat?
  • 6. Significant Form (Formalism) • English art critics Clive Bell and Roger Fry. • Bell’s contention was that the form was more important than the content. The combination of line and colour was what mattered not the mimetic representation of the real. • The power of the combination of these elements was an artworks ‘significant form’ and this form produced an aesthetic emotional’ response in a viewer.
  • 7. Significant Form the emphasis on surface, material form of work
  • 8. Alexander von Wagner “The Chariot Race” 1898 Manchester City Art Gallery
  • 9. Form • A pure direct, emotional form of communication (musical).Influenced by ‘primitive’ art and the art of children. • Uncontaminatedespecially ‘modern world’, by the the value placed on utilitarianism. • Art for art sake.
  • 10. “To those that can hear Art speaks for itself...To appreciate a man’s art I need know nothing whatever about the artist’ Clive Bell
  • 11. • “they conceived of this by emotion as aesthetic - which they meant relevant to the experience of art as art - to the extent that it was distinct from what Bell called ‘the emotions of life’ • Charles Harrison, Significant Form in Modernism (Tate Publishing)
  • 12. Paul Cezanne “the decorative elements preponderate at the expense of the representative” Roger Fry
  • 13.
  • 14.
  • 15.
  • 16. Form over content? Pablo Picasso. Les Demoiselles d'Avignon. 1907. Oil on canvas, 8' x 7' 8" (243.9 x 223.7 cm). The Museum of Modern Art, New York.
  • 17. Clement Greenberg - The Primacy of Form... The Tyranny of Form ? 17
  • 18. Greenbergian Modernism (formalism) • American critic Clement Greenberg. • Key texts ‘Avant Garde and Kitsch’(1939) and Modernist Painting (1960). • Extends Bell and Fry’s analysis. Like them stresses that the what of an artwork is less important than the how. An artwork should ‘orientate itself to ‘effects 18
  • 19. 19
  • 20. • For Greenberg the value of art lies in its independence and autonomy from the everyday. • He celebrates art by comparing it with the negative aspects Kenneth Noland, of popular mass Drought 1962 culture (kitsch). 20
  • 21. Kenneth Noland, Another Line 1970. 21
  • 22. Morris Louis, Saraband, 1959. Magna on canvas, 101 1/8 x 149 inches. Solomon R. Guggenheim Museum. 64.1685
  • 23. Typical features of Modernist Art • Medium specific - the established time honoured disciplines of painting and sculpture • The production of autonomous art objects • Purely optical / visual - form over content. • “The ideal modernist spectator was a disembodied eye, lifted out of the flux of life in time and history, apprehending the resolved (‘significant) aesthetic form in a moment of instantaneity” Paul Wood
  • 24. 24
  • 25. The World comes flooding in Jasper Johns. (American, born 1930). Flag. 1954–55 (dated on reverse 1954). Encaustic, oil, and collage on fabric, mounted on plywood. 42 1/4 x 60 5/8" (107.3 x 153.8 cm). The Museum of Modern Art, New York. Gift of Philip Johnson in honor of Alfred H. Barr, Jr.. 25
  • 28. THE MODERNIST BREAKDOWN • “If I could sum up the shift that occurred in art and criticism in 1967, it would be the widespread assault on the dogma of Modernism as an exclusively optical, art-for-art’s sake, socially detached, formalist phenomenon that inevitably tended toward abstraction’ • Barbara Rose, The Critical Terrain of High Modernism 28
  • 29. The reaction against.......... • The domination of American abstract expressionism • For a younger generation this works formalism was read as being academic and by virtue of its ‘muteness’ complicit with political power. Impotent and institutionalised. Foyer decoration for corporations. • Lucy L Lippard described post painterly abstraction as visual muzak
  • 30. 1968 “A year that marked every generation on every continent. ..it was a year of hope, when those who accepted the world as it is were the ones who felt disinherited, while the wretched of the earth, the dispossessed, began to discover their inheritance” Tariq Ali Marching on the Streets
  • 31. Visual Muzak? Decorative wallpaper. Lobby art. Jules Olitski “Instant Loveland” 1968 Anthony Caro “Early One Morning” “Silence is assent” Carl Andre
  • 32. Minimalism • Cool ‘expression’ over hot ‘expression’ Carl Andre Equivalent VIII (1966) Firebricks, 12.7x68.6x229.2cm Tate © Carl Andre/VAGA, New York and DACS, London 2006 32
  • 33. An embrace of manufacturing techniques (serialisation, industry materials and fabrication techniques) that reflected something about the realities of post war American industry culture. As the artist Robert Morris stated “clear decision rather than groping craft”. Implicit in this adoption of standardised industry material and procedures is rejection of a Robert Morris Installation at the Green Gallery, 1964 European tradition of artisanal production, which was regarded as being antithetical to the ideals of democracy and anti elitism of American culture.
  • 34. The adoption of anti expressionist forms of making art - artworks that display no signs of touch or the hand. Carl Andre Equivalent VIII 1966
  • 35. Criticisms of Minimalism 1. Minimalism replicated the cold, impersonal, alienating properties of capitalist culture. 2. An alienating masculine aesthetic which despite the claims of the artists was perfectly suited to be co-opted by an art market / corporate art market for furnishing their offices and spaces with an artistic stamp of approval. 3. Minimalism appeared compromised in its continued devotion to the production of objectsʼ. Objects which could be exchanged traded and which like abstract expressionism were largely politically mute. 4. The critic Michael Fried regarded minimalism as the ʼopposite of artʼ. For Fried Minimalismʼs concentration on making the viewer aware of time and place was ʻanti- modernʼ and inherently theatrical.
  • 36. Conceptual Art Idea as Form Greenbergian modernism had placed too much emphasis on feelings generated by art, as well as a concentration on the how as opposed to the what - it had down played the cognitive aspect of art -especially the role of language in creating meaning and value around art.
  • 37. “In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form in art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair” Sol LeWitt ‘Paragraphs’ 1967
  • 38.
  • 40. “Who has the authority to say whether a particular configuration of shapes and colours constitutes a ‘formal harmony’, an ‘aesthetic totality’ - or whether it fails to do so? In practice this came down to the word of one artist, or more pointedly, the art critic. A system dependent on critical authority is also clearly a system ripe for lampoon. Hence the early avant gardist joke of tricking a critic into waxing lyrical over an ‘abstract painting’ made by a brush tied to a donkey’s tail” Paul Wood Conceptual Art pg. 11
  • 41. • Drawing attention to the function of ideas and language within the production and interpretation of art • Anti optical - a suspicion about the power of images and the visual 41
  • 42. Investigation of the status of the art object -the ontology of art. A self consciously reflective approach to the idea of ‘making art. Exploration of non-traditional forms for ‘expression’. The idea that the old forms Joseph Kosuth remarked that the ‘purest’ definition of conceptual art had exhausted would be that it is an inquiry into the foundations themselves (painting of the concept ‘art’. and sculpture).
  • 43. New mediums - the embrace of non conventional forms for artistic communication - text, photography, video, performance- the search for more democratic forms and sites for communication. ‘Bringing the war home’ Martha Rosler, 1976-72
  • 44. • A self consciously reflective approach to the idea of ‘making art’. • What might an art object look like? What materials were viable as art. Exploration of non-traditional forms Joyce Kozloff for ‘expression’. • A rejection of the idea that ‘authentic’ art production was rooted in the acquisition and learning of traditional skills • Keith Arnatt “Trouser Word Piece” 1972
  • 45. The dematerialisation of the art object. Resistance to the art market / to corporate buying power. Critique of the institutions of art (museums, critics, dealers) Valie Export – Action Pants: Genital Panic (1969)
  • 46. Anti Aesthetic “Art doesn’t require being able to draw, or being able to paint well or know colours, it doesn’t require any Marina and Ulay Abramovic of those specific things that are in the discipline, to be interesting” Bruce Nauman
  • 47. A re-imagining of the role of the spectator - a shift from a passive consumer of aesthetic objects- to an active ‘reader’ and interpreter. John Baldessari
  • 48. The Sociology of Art • Demonstrates the ideological dimension to aesthetics. Politicising dominant modernist ideas about autonomy and the aesthetic. • Specifically makes link between class exclusion and the exercising of ‘good taste’. 48
  • 49. • “The denial of lower, coarse, vulgar, venal, servile -in a word, natural enjoyment, which constitutes the sacred sphere of culture, implies an affirmation of the superiority of those who can be satisfied with the sublimated, refined, disinterested, gratuitous, distinguished pleasures forever closed to the profane. This is why art and cultural consumption are predisposed, consciously and deliberately or not, to fulfil a social function of legitimating social difference’. • Pierre Bourdieu, Introduction to Distinction 49
  • 51. Dave Hickey • Key texts “Air guitar” “The Invisible Dragon - Four Essays on Beauty” • A critique of the austere, censorious politically correct culture that has, for Hickey, engulfed American art since the early seventies. • Hickey’s writing aims to place questions of aesthetics - of visual pleasure, experience, fun and most importantly for him beauty, back on the agenda. • “A lanky graduate student had risen to his feet and was soliciting my opinion as to what “the issue of the Nineties” would be. Snatched from my reverie, I said, “Beauty”, and then more firmly. “the issue of the nineties will be beauty [..] the total, uncomprehending silence that greeted this modest proposal lent it immediate credence for me. “ (Enter the Dragon, On the vernacular of beauty pg. 11) • His essays aim to invoke a relationship to art based on enthusiasm and being a fan, rather than theoretical interpretation, critical deconstruction or a demonstration of arts social usefulness.
  • 52. Early One Morning Whitechapel Gallery London 06 July - 08 August 2002 Their work demonstrates a sensuous enjoyment of materials, which they activate in dynamic and unexpected configurations. Largely abstract in composition, their work reclaims beauty and pleasure, sampling from the formal strategies of Modernism at the same time as design, fashion, music and advertising. Their works can be spatial, tactile and riotously colourful. http://www.whitechapel.org/images/disappearer360h_0.jpg
  • 53. Eva Rothschild Installation view at Whitechapel Gallery
  • 54. New Formalism? A Reactionary Turn? “Why is that whilst the world outside spirals in ever tighter circles of terror and repression, and the potential avenues of avoidance or resistance become squeezed by the growing dominance of capital and its civil and military bulldogs, artists retreat further into a hermetic world of abstraction, formalism, deferred meanings and latent spiritualism?” Nick Evans Tired of the Soup d’Jour? Variant EVA ROTHSCHILD Early Learning, 2002
  • 55. Form and Content the phoney opposition “There is a danger in this rivalry of thinking that art which is not visually interesting must ipso facto be clever, or alternatively of discarding visually interesting art as being ipso facto not clever.“ Dave Beech Artmonthly