History of design


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History of Design for high school design class

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History of design

  1. 1. Victorian 1820-1850
  2. 2. Webster’s Dictionary Published Napoleon Dies Morse telegraph is used Industrial Revolution
  3. 3. Victorian• Named after Queen Victoria crowned Queen of England in 1835• Aesthetic response to the Industrial Revolution
  4. 4. Victorian• Industrialization flourished• Advertising boomed• Artists forced to become machines• Printmaking from 1867 World’s Fair -Japanese• Middle class finally had some money, but no aesthetic quality• Disguising the industrialization
  5. 5. Victorian Motifs• “Fluff”• Comfort comes from clutter• Ornamentation• Function was not predominate over ornamentation• Disguise is the answer to all problems
  6. 6. Voigt House
  7. 7. Arts and Crafts 1850-1910
  8. 8. 13th Amendment to abolish slaveryWorld’s Fair introduces Japanese art to the West Alexander Graham Bell invents telephone Thomas Edison invents the electric lightGeorge Eastman perfects his Kodak box camera Eiffel tower completed for Paris Exhibition Henry Ford builds first automobile
  9. 9. Arts and Crafts• A return to beauty based on form and not on ornamentation• Artists reestablished aesthetic understanding• Ornamentation was secondary to beauty of the form itself• Art should not be separated from everyday life• Workshops and guilds established again to teach traditional methods as in medieval times.
  10. 10. Arts and Crafts Motifs • Simplicity of form • Honest use of materials • Fighting “ugliness” • Modern printing became a serious art form • Functional • Straight lined
  11. 11. GustavStickley
  12. 12. Frank Lloyd Wright
  13. 13. Meyer May House, 1908 Grand Rapids
  14. 14. Art Nouveau 1890-1915
  15. 15. World War I begins (1914) First jazz recordFirst steel and glass buildingModern Art Movement begins
  16. 16. Art Nouveau• International Influence• Rebellion of Victorian Era• Desire for a “new age”• Art and Industry were to work together to create beautiful, functional pieces
  17. 17. Art Nouveau Motifs • Fluid Lines • Curved Lines • Japanese elegance • Symbolist mystery • Floral and flat patterns • Inspired by illuminated manuscripts
  18. 18. Modern 1908-1935
  19. 19. Mussolini comes into powerFirst full length talking film Adolf Hitler is appointed German Chancellor
  20. 20. Modernism• Profound political unrest and change• Rapidly changing machinery and technology• Forward Looking• Rejection of decoration• Function only
  21. 21. Modernism Motifs • Free Form Lettering • Asymmetrical Design • Function Only • Free Alignment of Typography
  22. 22. Different Styles of Modernism • Futurism • Constructivism • Bauhaus • International Style
  23. 23. Futurism• No nostalgia!• New religion of Speed• Kinetic• Dynamics of the universe displayed in design and art
  24. 24. Constructivism• Early Soviet Youth Movement• Man as whole being- spiritual, cognitive and physical• Take viewer from passive role into active• Group more important than individual
  25. 25. Bauhaus• Combined fine art and applied art• Asymmetry• Rectangular Grid Structure for design• Use of order• Dropping all capital letters
  26. 26. Dadaism 1910-1925
  27. 27. Dadaism• Invented by German refugee of WWI• Scorned that art was the highest form of expression• Rejection of organization• Poetry, theater and art combined
  28. 28. Dadaism Motifs• Widely scattered typography• Removed elegance and good taste• Crammed images• Photomantage
  29. 29. Marcel Duchamp
  30. 30. 1920’s 1930’s
  31. 31. Art Deco 1920-1935
  32. 32. Discovery of King Tut’s Tomb Science of Aerodynamics Recovery of WWI Spanish Civil Was begins
  33. 33. Art Deco• Middle class was feeling threatened by abstractness of Modern Design• Industrial use of plastics• Desire to feel affluent after such a gruesome World War
  34. 34. Art Deco Motifs• Huge reference to Egyptian artifacts and symbols• Space ships and speed• Rectilinear rather than horizontal• Geometric rather than organic
  35. 35. Heroic Realism 1930-1945
  36. 36. World War II begins Women in workforceAtomic Bomb is used in WWIIThe first automatic computer is developed
  37. 37. Heroic Realism• Emphasis on family• Women in provider role• Future hope• Strength in society uniting
  38. 38. Heroic Realism Motifs • Clean lines in design • Clear messages • Propaganda • This design style is still seen in countries like North Korea
  39. 39. Late Modern 1945-1980
  40. 40. Elvis Presley first rock and roll hitColor televisionKorean WarSoviets launch Sputnik I -satelliteU.S. develops laserBombing North VietnamApollo II first manned lunar landing
  41. 41. Late Modernism • Revival in Design • Psychedelic Art • Japanese Influence
  42. 42. Late Modernism • Revival • Nostalgic after war • Questioning where we go from here…
  43. 43. Late Modernism • Psychedelic Art • Cartoon influence • Western Religious ideas and styles • Open view of love • Influence of hallucinogenic drugs
  44. 44. Late Modernism • Japanese Style • 1970 Japanese World Fair • Straight lines • Bold colors
  45. 45. Contemporary 1980-present
  46. 46. Contemporary • Sustainable Design or GREEN Design -design that leaves as little footprint as possible upon the earth -conscientious of materials used or recycled materials, fair trade materials, minimal to no toxins in product, compostable after- life, local materials
  47. 47. Contemporary • Design: a response to chaos - retreat to modern design -Minimal -Reflective of early modern -Tactile -Viewer involved -Elements of surprise -Simplicity -Environmentally concerned -Experimental use of materials
  48. 48. Contemporary • Clean design • Form and function • Speed