Ads - annoyance, engagement or extinction

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This document discusses various issues with in-app mobile advertising including low eCPM rates, fraud, and annoyance factors that turn users away from ads. It suggests that the future of advertising belongs to those who can engage users through more native ad formats, partnerships, and sponsorships rather than those who rely on annoying ads. The best ads are ones that don't feel like ads by meaningfully connecting brands to people's interests.

Marketing Technology Business

Ads:
annoyance?
engagement?
ex0nc0on?

@eamonncarey
@mhpc

How
much
does
a
user
cost?

Source
-‐
Fiksu
indexes

3

The
elephant
in
the
room

source:
trademob

11

People
don’t
hate
ads.
They
hate
bad
ads
The
best
ads
are
ones
that
don’t
feel
like
ads

23

The
future
of
adver0sing
belongs
to
those

who
engage,
not
those
who
annoy.

28

Thanks
@eamonncarey
eamonn.carey@mhpc.com

29

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