SlideShare a Scribd company logo
Hi


 @eamonncarey
eamonn@kiip.me
Happiness
We’re	
  doing	
  it	
  wrong
This	
  has	
  been	
  going	
  on	
  
        for	
  a	
  while...
We’re	
  more	
  and	
  less	
  connected
Hi

 @eamonncarey
eamonn@kiip.me
People	
  use	
  online	
  and	
  social	
  channels	
  
               to	
  waste	
  time....




           ...so	
  why	
  don’t	
  we	
  give	
  them	
  some	
  cool	
  shit	
  
                          to	
  do	
  while	
  they’re	
  there.
Who am I?
My first love
Then I digressed
Our lives revolve around moments
What’s yours?
Is	
  it	
  funny?	
  
Is	
  it	
  one	
  of	
  these?	
  
Games	
  really	
  get	
  it
Here comes the science
So?
What	
  do	
  people	
  need?	
  
What	
  do	
  people	
  want	
  online?	
  
I	
  need	
  to	
  eat	
  kebabs
This	
  shouldn’t	
  be	
  so	
  hard
Think	
  about	
  what	
  people	
  like
Create stories
Have	
  fun
Give	
  people	
  goals
Surprise	
  and	
  delight
Simplicity	
  is	
  about	
  subtracting	
  the	
  
obvious	
  and	
  adding	
  the	
  meaningful.	
  

                   John	
  Maeda
Bye
 @eamonncarey
eamonn@kiip.me

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