איך לבנות אסטרטגיה שיווקית ב-eBay

1. ‫לבנות‬ ‫איך‬
‫שיווקית‬ ‫אסטרטגיה‬
‫ב‬-eBay
25

2. eBay Trends
Inserts
Promotion
manager
Promoted
listings
sell.ebay.co.il
Readiness
‫נדבר‬ ‫מה‬ ‫על‬?

3. Promotion Manager
Order
Discount
Sale Event
Codeless
Coupon
Accessory
Discount
Shipping
Discount
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

4. ‫גידול‬‫העסקאות‬ ‫במחזור‬
‫המכירות‬ ‫בכמות‬ ‫גידול‬
‫לקוחות‬ ‫שימור‬
‫היתרונות‬
‫מציאת‬‫בקלות‬ ‫נלווים‬ ‫מוצרים‬
‫הוזלה‬‫שילוח‬ ‫במחירי‬
‫הנחות‬‫ברכישה‬ ‫והטבות‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

5. Order Discount
‫מעודד‬‫אחת‬ ‫ברכישה‬ ‫כסף‬ ‫יותר‬ ‫להוציא‬ ‫קונים‬
‫מעודד‬‫אחת‬ ‫בעסקה‬ ‫פריטים‬ ‫יותר‬ ‫לרכוש‬ ‫קונים‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

6. Order Discount
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

7. Codeless Coupon
‫מאפשר‬‫ע‬ ‫והטבות‬ ‫הנחות‬ ‫לשלוח‬"‫שתבחר‬ ‫ללקוחות‬ ‫אקסקלוסיבי‬ ‫באופן‬ ‫קופונים‬ ‫י‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

8. Shipping Discount
‫מאפשר‬‫הלקוחות‬ ‫עבור‬ ‫במשלוח‬ ‫הטבות‬
‫מעודד‬‫אחת‬ ‫בעסקה‬ ‫פריטים‬ ‫יותר‬ ‫של‬ ‫רכישה‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

9. Shipping Discount
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

10. Sale Event
‫מאפשר‬‫מכירות‬ ‫לארוע‬ ‫שבמבצע‬ ‫מוצרים‬ ‫קבוצת‬ ‫לרכז‬
‫עם‬ ‫עבודה‬ ‫מחייב‬Markdown Manager
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

11. Sale Event
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

12. Accessory Discount
‫מעודד‬‫נלווים‬ ‫מוצרים‬ ‫של‬ ‫קנייה‬
‫או‬‫היקפי‬ ‫ציוד‬,‫שנמכר‬ ‫הראשי‬ ‫למוצר‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

13. NAME THAT PROMO Accessory Discount
‫המבצע‬ ‫סוג‬
‫בעיקר‬ ‫יעיל‬
‫בקטגוריית‬
‫אלקטרוניקה‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

14. Promotion Manager- Dashboard
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

15. ‫עם‬ ‫נכונה‬ ‫עבודה‬Promotion Manager
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends
‫קטגוריה‬ ‫המבצע‬ ‫סוג‬‫המומלץ‬
Electronics 1. Order Discount/
Accessory Discount
2. Codeless Coupon
• Buy 2 laptops Save
5$
• Buy 3 iPads, Save
5%
• Extra 10% off on 30$+
• 50% off Apple case on
iPhone purchase
• 15% off weekend sale
Fashion,
Home & Garden, and
Sporting Goods
1. Order Discount
2. Codeless Coupon
3. Accessory Discount
• Buy 3 items save 5%
• Save 5$ when you
buy 3 Nike shoes
• Buy 1, get 1 50% off
• Save $10 on $100+
• Extra 40% off 4+ items
• Extra 15% off on
power juicers

16. ‫בקרוב‬...

17. Promotion Manager – Seller Hub
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

18. Promotion Manager – Seller Hub
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

19. ‫רשומות‬‫מקודמות‬Promoted Listings
Promotion
Manager
Promoted
Listings
Inserts Sell.ebay.co.il Readiness eBay Trends

20. ‫להופיע‬ ‫יכול‬ ‫הפרסומים‬ ‫מיקום‬
‫הימני‬ ‫בצד‬ ‫או‬ ‫האחרונות‬ ‫בתוצאות‬
‫רשומות‬‫מקודמות‬Promoted Listings
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

21. Inserts
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

22. ‫למוכרים‬ ‫המידע‬ ‫מרכז‬sell.ebay.co.il
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

23. Readiness
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

24. datalabs.ebay.com/-eBay Trends
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends