Online Seller Wales Cardiff featuring three speakers: Tamebay’s very own Chris Dawson, Online Seller Wales founder Prabhat Shah and Deepak Goyal from Currencies Direct. Topics will include Google Shopping Ads, trading internationally on marketplaces and specifically trading overseas on eBay.
2. ezbob business finance solutions are ideal for all company
types. EZBOB understands the online market place and
aims to support merchants striving to grow their business.
As an eBay seller, Amazon seller, or operate any kind of
online store, you can link your account with EZBOB and
apply for loan up to 50,000 in less than 5 minutes to apply
with a 100% free and online application.
ezbob understands how Online Seller Events like this plays
crucial role to help retailers grow their online business
and has kindly supported this event. If you are looking for
a quick loan to boost your working capital please speak
with the customer care team at ezbob.
3. About OSW
• Aim to equip sellers with bite-size learning which can be
implemented immediately.
• Self Funded and Always Free for Retailers
• Our topics include anything everything related with online
selling; from eBay, Amazon, Rakuten Play to SEO, Email
Marketing and Google Shopping Ads.
• Contact to Suggest Topic, Deliver talk or organise event in
your area please 07518839629 or to ps@onlinesellerwales.com
PRABHAT SHAH
@day2dayeBay
Run Training & Consultancy on Marketplaces
& Digital Marketing
4. • 95% eBay Sellers Exports
• Selling to more than 200 countries
• Key Markets: Ireland, USA, France,
Germany, Portugal
22. Google Product Listing ads replaced Google Product Search in the
UK and around the world staring on the 13th February 2013 and it is
being Replaced by Google Shopping Campaigns in August 2014.
These formats are labelled as “Sponsored” and
appear in the space currently occupied by Adwords
ads
23.
24.
25.
26. Shopping campaigns allow you to browse your product
inventory directly in Adwords and create product groups
for the items you want to bid on.
27. Why to Use Google Shopping Ads?
• Displays Image of your products
• Appear in Search Results either in top
right or in a row above organic result
• Includes Price & Store Name
• 22 % Higher Click Through Rate
compared to traditional text
campaigns
• Critically Important for eCommerce
Business
28. Where to Start Google Shopping
Campaigns ?
Create product feeds in two ways.
• One is to create a file from your eCommerce
Platform
All Shopping Carts have Google Shopping Plugins
• Create the product feed using spreadsheet
program.
29. Follow Google Feed Specification to create Feed.
Required attributes
• ID – An identifier of the item
• Title – Title of the item
• MPN – Manufacturer’s Parts Number
• EAN / UPC - Barcodes
• Description – of the item
• Product Image
• Google Product Category – Google’s category of the item
• Product Type – Your category of the item
• Link – URL directly linking to your item’s page on your website
• Image Link – URL of an image of the item
• Condition – Condition or state of the item
•Send Feed to Google Merchant
Centre which keeps All info of
your Inventory
•Connect Merchant Centre with
Your Adwords Account
30. Simply Select “Shopping” from the Campaign Drop Down Menu
CREATE YOUR FIRST GOOGLE SHOPPING ADS
Google uses information in your Merchant Center products and shows relevant
products when customers look for your products on Google search and Google
shopping.
36. Click on “ + “ under Product Group to see Categories
37. Now you can Select Either All products or Certain Category
38. Here’s Example of Selection of a Category
You can Assign Different Bids for Different Categories
39. • Follow Google’s Products specification
• Update Stock Qty / Price / Product
Images ( Variants )
• Watch Out for Critical Errors
You can view this on your Merchant Center Account Dashboard. When you
encounter this situation start working on individual issues and resolve them.
Google Merchant Centre
41. One example below shows Google Shopping Ads
Conversion Rate 8.31% for a store with Google
organic conversion of 4.70 %.
Definitely gives you better ROI.
42.
43.
44. • Globally Conversion rates: 2% higher
than non-PLAs
• Half of all paid search clicks are
coming from PLAs
45. Click to Start Your Campaign
*Spend £25.00, New Account Only
46. @day2dayeBay
daytodayeBay@gmail.com
M: 0751 8839 629
DaytodayeBay for Tips and Tricks of Selling Online
Available on Skype prabhat.shah1
Connect with Me on LinkedIn
http://uk.linkedin.com/in/prabhatshah
Contact for Any Help On
Google Shopping