How to make your online marketing business: Case study - Robert Patton

1. Online Marketing
March 2015

2. Factors To Consider
• The audience/your target market
• Management of online marketing
• Maximise effectiveness - segmenting
and targeting specific customer
groups
• Relevance of content and messages

3. E-Commerce
• Unique selling points

4. E-Commerce
• Customer loyalty
“It is generally accepted that it costs
three times more to find a new customer
than to sell to an existing customer”
(Chartered Institute of Marketing)

5. Email Marketing
• Extremely effective way of
communicating with your customers

6. Email Marketing
• Segment customers effectively

7. Tips For Successful Email
Marketing
• Regularly “clean” your lists
• Research subject lines
• Research best days and times
• Use effective call to actions

8. Social Media
• Use the platforms that are relevant to
your business
• Brand building rather
than sales tool

9. Facebook
• Use insights to target your audience
when they are more likely to be online

10. Facebook Ads
• Effective in targeting particular
customer segments

11. Twitter
• Tweetdeck extremely useful for
managing Twitter account, hashtags
etc.

12. Google Shopping
• Acquire new customers

13. Google Shopping Tips
• Once you acquire a customer as a
result of paid advertising use marketing
tools to retain these customers
• Promote only products that you are
competitive on
• Test – be sure your ads are being
shown to the right audience