2. “
”
REAL ESTATE IS ONE INDUSTRY THAT
SEEMS TO BE DIPPING THEIR TOES INTO
SOCIAL MEDIA, BUT HAS YET TO DIVE IN.
NATHAN MENDENHALL, SOCIAL MEDIA TODAY
3. “
”
THERE’S A BIG SHIFT GOING ON IN THE
REAL ESTATE MARKET: SOCIAL MEDIA
AND WEBSITES HAVE MORE EMPHASIS
AND IMPORTANCE THAN EVER BEFORE
OUSMANE MARIKO, CONTACTUALLY BLOG
4. SO, WHY SHOULD THE REAL ESTATE
INDUSTRY USE SOCIAL MEDIA?
12. 74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENT
Image courtesy: CrowCanyon.com
13. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
14. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
74% OF CLIENTS WILL GIVE
YOU A REFERRAL IF YOU STAY
IN TOUCH
17. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
REALTORS NEED TO REMEMBER THAT
MILLENIALS WILL BE THEIR TARGET
AUDIENCE IN A FEW YEARS
Image courtesy: Edstic.com
19. 84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE
MULTIMEDIA IS MORE IMPORTANT THAN EVER.
Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com
20. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING
TO DO VIDEO
21. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING
TO DO VIDEO
23. FACEBOOK
• WITHOUT FACEBOOK, YOUR AUDIENCE MAY NOT
KNOW YOU EXIST
• THIS SHOULD BE A “FAN” OR “BUSINESS” PAGE, NOT
A PERSONAL FACEBOOK PAGE
• USE FACEBOOK TO ANSWER CUSTOMER
QUESTIONS, COMMENTS, AND CONCERNS
• USE FACEBOOK FOR MORE CREATIVE POSTS, NOT
JUST LISTINGS
24. GOOGLE +
• GOOGLE IS A GREAT WAY TO BOOST SEARCH
RANKINGS AND MANAGE CUSTOMER REVIEWS
• GOOGLE + PAGES ARE USUALLY THE FIRST
SOCIAL MEDIA SITES TO SHOW UP IN ONLINE
SEARCHES
• GOOGLE HANGOUTS WITH CLIENTS
• FAST-GROWING SOCIAL NETWORK
25. LINKEDIN
• ALL BUSINESSES AND PROFESSIONALS SHOULD HAVE A
LINKEDIN PAGE
• GOOD WAY TO KEEP AN EYE ON COMPETITION,
CONNECT WITH OTHERS IN YOUR INDUSTRY
• GREAT WAY TO BUILD YOUR REPUTATION AND
AUTHORITY
27. YOUTUBE
• PERFECT WAY TO SHOWCASE NEW
HOMES ON THE MARKET
• Q&A SESSIONS WITH REALTORS
• FEATURES WITH NEW HOMEOWNERS
• ANOTHER WONDERFUL VISUAL OPTION
THAT BOOSTS INTEREST
28. LET US KNOW WHAT WE CAN DO FOR YOU.
WWW.TCLOUDSOLUTIONS.COM