2. With Telecom,
E-commerce, Retail &
Energy Background;
Digital Transformation
Consultant,
AdTech Enthusiast,
Mobile Evangelist,
Digital Marketing Creative,
Blogger;
but above all, LIFE LOVER!
ceylanparlakay.com @ceylanparlakay
10. Source: Internet Trends 2016 Report – Mary Meeker
We Love Voice And Image Search
By 2020, it is expected that 50% of all queries
will either be Voice or Image based.
29. IoT Role In Marketing
Brand First
Script Centric
Channel Specific
Slow Production
Consumer First
Experience Centric
Channel Agnostic
Fast Production
33. IoT Is Changing The World
Autonomous
Cars
Passenger
Economy
Intel predicts that the value of goods and services
for this economy will be close to $7 trillion by 2050,
more than double the predicted value of the
Sharing Economy.
37. IBM Watson
enhances met
gala dress to
convey social
feedback.
22 Million
Earned Media Impressions
https://www.youtube.com/watch?v=3CCH22KRaYM
38. 55 Million
Earned Media Impressions
https://www.youtube.com/watch?v=VECIOprmHMg
Uber surprizes
bar patrons
through an
on-sreet
breathalyzer
installation.
39. Netflix socks save
viewieng location
by tracking
when viewers
fall asleep.
1 Billion
Earned Media Impressions
https://www.youtube.com/watch?v=WLEYUqkJgkw