EARN Calgary - July 15, 2017 Presentation on Social Media Engagement at EARN Events #EARNyyc hosted by Tom Drake from Maple Money.

1. HELLO!
I am Donna McTaggart
Often referred to as @donnamct

2. - Nocturnal – me & my hounds
- English language & I are not friends
- Always write in pencil unless required
- My comfort zone is online
My hounds – Stanley & Chloe

3. March 2009 | @FisherPaykelUS

4. November 2009 | #SMByyc01

5. Social Media:
Engagement is Key

6. demographic stats
engagement
hashtags
build relationships
Engagement is Key

7. 1.
Demogrpahic
Stats

8. STATS
https://www.marketingprofs.com/chirp/2017/31688/demog
raphics-of-the-top-7-social-networks-infographic
Demographics of the Top 7
Social Networks by Laura Forer | March 3, 2017

9. STATS

10. STATS | Facebook

11. STATS | Instagram

12. STATS | Twitter

13. STATS | Pinterest

14. STATS | LinkedIN

15. STATS | YouTube

16. 2.
Engagement

17. 2. Engagement
brand ‘you’
marketing
customer service
communicate

18. Who do you want to be online?
ENGAGEMENT | Brand ‘YOU’

19. ENGAGEMENT | Brand ‘YOU’
Your Personal Brand
- be intentional
- listen
- add value
- give before you ask
- be yourself | authentic | real
- follow interests
- participate
- identify hashtags

20. ENGAGEMENT | Communicate
Inform
- create content
- curate content
Share
- provide original post
- credit post origin
Interact
- thank new followers
- participate in conversations

21. ENGAGEMENT | Marketing

22. ENGAGEMENT | Marketing
Interact with your community
- embrace platforms your audience use
- engage with your customer’s content
- respond when people mention you
- post relevent content
- don’t ignore negative posts
- post consistently

23. ENGAGEMENT | Customer Service
Comcast
- largest cable company in U.S.
- www.ComcastMustDie.com
- ‘comcast sucks’
- Frank Eliason
- @ComcastCares
- customer satisfaction impacted
- 1st Qtr 2009 – up 9%
Frank Eliason is an American corporate executive and author.
Referred to as "the most famous customer service manager in
the US, possibly the world" by BusinessWeek,[1] Eliason is best
known for developing the use of social media in the practice
of customer relations

24. ENGAGEMENT | Customer Service
Manage Expectation
- Post your online response policy
- Be consistent with response times
Online vs Offline Persona
- Determine your brand voice
- Speak with one voice

25. 3.
Hashtags

26. 4. Hashtags
what are they
how to decide which to use
why use them

27. HASHTAGS | What Are They

28. HASHTAGS | Why Use Them
Purpose of Using #Hashtags
- express emotion
- contribute to a conversation
- create a clickable link
- group posts
- trackable
- expand your message reach
- connect with potential customers

29. HASHTAGS | How to decide
Creating a #Hashtag
- unique
- creative
- relevant
- consider future events
- unique | research for past usage
- long as necessary but short as possible
- consider aesthetics
#ctvyyc2330 or #CTVyyc2330

30. 4.
Build Relationships

31. 5. Build Relationships
two-way communication
twitter chats
linkedin groups

32. BUILD RELATIONSHIPS
2-Way Conversation
2-Way Conversation
- Be social | Be personal
- Follow vs Follower Ratio (Twitter)
- Hashtags
- LIVE video

33. BUILD RELATIONSHIPS
LinkedIN Groups
LinkedIN Groups
- Join existing group(s)
- Create group

34. Twitter Chat
- Highlight Issues, Partners, Clients
- Convert Chat  Storify (blog)
- Repurpose Twitter Chat Content
-
BUILD RELATIONSHIPS
Twitter Chat

35. THANKS!
@donnamct | @kaosbiz | @smbyyc
@donnamct_ | @smb_yyc
@donnamct.mctaggart
@donnamct_
plus.google.com/u/1/+DonnaMcTaggart
linkedin.com/in/donnamct/
slideshare.net/donnamct
donnamc@kaos-consulting.com
Text: 403.998.9275