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THE ART OF OPPORTUNITY:
Strategic Innovation Through Visual Thinking
Hosted by Jim Kalbach, @mural
@artofopp
#artofopp
Strategic Innovation
Through Visual Thinking.
Example | Nine Inch Nails
$ 1.600.000,-
1st
week
Free

Download
©	Marc	Sniukas	-	Doujak	Corporate	Development
© Marc Sniukas - Doujak Corporate Development
?HOW
?How do established companies 

create new growth in innovative ways?
www.theartofopportunity.net
Example | ProSiebenSat.1
2012 2018
2.4 billion
3.4 billion
+42%
Example | ProSiebenSat.1
+1 billion
Source: http://annual-report2014.prosiebensat1.com/index.html
Example | ProSiebenSat.1
Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen
Example | ProSiebenSat.1
2012 2018
2.4 billion
4.55 billion
+~90%
Example | ProSiebenSat.1
+2.15 billion
Example | ProSiebenSat.1
> 50%

outside of traditional

TV advertising
Old world vs. new world
Strategy
Innovative Framework
Fresh Mindset
Cutting Edge Process
Innovative
Framework
Traditional Approach Strategic Innovation
[ How to discover an opportunity ]
Where to Play
THE FIRST PRINCIPLE OF
FINDING NEW GROWTH IS THAT
YOU’RE ALWAYS BETTER OFF GOING
AFTER CUSTOMERS
WHO ARE UNDERSERVED
OR NE...
Example | ProSiebenSat.1
Start-ups and Small
and Medium Sized Businesses
What did Pro7 do?
MOST COMPANIES, UNFORTUNATELY,
DON’T KNOW WHY CUSTOMERS DO
OR DON’T DO BUSINESS WITH THEM.
• Cannot afford it
• Don’t want to spend money on
an uncertain outcome
• Don’t have the experience with
planning and execut...
[ How to seize opportunities ]
How to Play
OFFERING BUSINESS MODEL REVENUE MODEL
How to Play
Designing the New Venture
Example | ProSiebenSat.1
OFFERING BUSINESS MODEL REVENUE MODEL
Access to media

Media strategy

Media planning

Production...
[ How to create value ]
How to Win
Fulfilling
customers’ needs
and making their
life easier
Offering your
partners
advantages
Strategic
Operational
Financial...
Example | ProSiebenSat.1
• New revenue streams

• Becoming independent
from existing customers

• Building a portfolio of
...
Cutting Edge
Process
Analyse > Plan > Implement
Act
Learn
Design
1 2 3
Strategic InnovationTraditional Approach
Cutting Edge Process
Inception
Evolution
Diffusion
Fresh
Mindset
Business Design Thinking
Human-centered Visual Thinking Active Iteration Co-creation &

Collaboration
Holistic Perspective
Human-Centered Approach
MRA: talking about the people not just the process (empathy)

THDC personas? Session photo with bi...
Visual Thinking & Storytelling
Active Iteration
Co-Creation and Multi-Disciplinary Teams
Holistic Systems-Perspective
Example | Nine Inch Nails
www.theartofopportunity.net
DO.
OR DO NOT.
THERE IS NO TRY.
—YODA Jedi Master
Thank you.
QUESTIONS?
www. mural.co
www.theartofopportunity.net
@artofopp
#artofopp
Webinar: THE ART OF OPPORTUNITY:  Strategic Innovation Through Visual Thinking
Webinar: THE ART OF OPPORTUNITY:  Strategic Innovation Through Visual Thinking
Webinar: THE ART OF OPPORTUNITY:  Strategic Innovation Through Visual Thinking
Webinar: THE ART OF OPPORTUNITY:  Strategic Innovation Through Visual Thinking
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Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking

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Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking

  1. 1. THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking Hosted by Jim Kalbach, @mural @artofopp #artofopp
  2. 2. Strategic Innovation Through Visual Thinking.
  3. 3. Example | Nine Inch Nails
  4. 4. $ 1.600.000,-
  5. 5. 1st week
  6. 6. Free
 Download © Marc Sniukas - Doujak Corporate Development
  7. 7. © Marc Sniukas - Doujak Corporate Development
  8. 8. ?HOW
  9. 9. ?How do established companies 
 create new growth in innovative ways?
  10. 10. www.theartofopportunity.net
  11. 11. Example | ProSiebenSat.1
  12. 12. 2012 2018 2.4 billion 3.4 billion +42% Example | ProSiebenSat.1 +1 billion
  13. 13. Source: http://annual-report2014.prosiebensat1.com/index.html Example | ProSiebenSat.1
  14. 14. Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen Example | ProSiebenSat.1
  15. 15. 2012 2018 2.4 billion 4.55 billion +~90% Example | ProSiebenSat.1 +2.15 billion
  16. 16. Example | ProSiebenSat.1 > 50%
 outside of traditional
 TV advertising
  17. 17. Old world vs. new world
  18. 18. Strategy Innovative Framework Fresh Mindset Cutting Edge Process
  19. 19. Innovative Framework
  20. 20. Traditional Approach Strategic Innovation
  21. 21. [ How to discover an opportunity ] Where to Play
  22. 22. THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor
  23. 23. Example | ProSiebenSat.1 Start-ups and Small and Medium Sized Businesses What did Pro7 do?
  24. 24. MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.
  25. 25. • Cannot afford it • Don’t want to spend money on an uncertain outcome • Don’t have the experience with planning and executing TV media campaigns Example | ProSiebenSat.1 What did Pro7 do?
  26. 26. [ How to seize opportunities ] How to Play
  27. 27. OFFERING BUSINESS MODEL REVENUE MODEL How to Play Designing the New Venture
  28. 28. Example | ProSiebenSat.1 OFFERING BUSINESS MODEL REVENUE MODEL Access to media Media strategy Media planning Production Target selection Spot production Execution Specialized expertise Shared services Fixed Fee + Revenue Share + Equity What did Pro7 do?
  29. 29. [ How to create value ] How to Win
  30. 30. Fulfilling customers’ needs and making their life easier Offering your partners advantages Strategic Operational Financial How to Win FIRM
 VALUE CUSTOMER
 VALUE ECOSYSTEM
 VALUE
  31. 31. Example | ProSiebenSat.1 • New revenue streams • Becoming independent from existing customers • Building a portfolio of
 strategic investments • Use insights gained for traditional business • Access to media • Risk-free • Low upfront
 cash out • No need to deal
 with media Other investors
 profit from increased
 company value What did Pro7 do?
  32. 32. Cutting Edge Process
  33. 33. Analyse > Plan > Implement Act Learn Design 1 2 3 Strategic InnovationTraditional Approach
  34. 34. Cutting Edge Process Inception Evolution Diffusion
  35. 35. Fresh Mindset
  36. 36. Business Design Thinking Human-centered Visual Thinking Active Iteration Co-creation & Collaboration Holistic Perspective
  37. 37. Human-Centered Approach MRA: talking about the people not just the process (empathy) THDC personas? Session photo with big head?
  38. 38. Visual Thinking & Storytelling
  39. 39. Active Iteration
  40. 40. Co-Creation and Multi-Disciplinary Teams
  41. 41. Holistic Systems-Perspective
  42. 42. Example | Nine Inch Nails
  43. 43. www.theartofopportunity.net
  44. 44. DO. OR DO NOT. THERE IS NO TRY. —YODA Jedi Master
  45. 45. Thank you.
  46. 46. QUESTIONS? www. mural.co www.theartofopportunity.net @artofopp #artofopp

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