Using eDM to Enhance The Sales Process
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Using eDM to Enhance The Sales Process
- 1. Using eDM to Enhance The Sales Process
- 2. How did you rate your eDM effectiveness? 10% 24% 43% 19% 5% Poor (1) – Excellent (5) Poor Average Gets Results Good Excellent
- 3. Where does it fit? Marketing Advertising Interchangeable Relationship W H A T Product Service Announcements Sales W H O Sales Managers Product Managers Marketing Managers Web Team
- 4. eDM Strategy • Engagement • Planning • Outcomes Implementation • Database config. / upload • Template design • Subscription • Campaign forms Execution • Email • SMS • Web Analysis • Results • Campaign Comparison • Sales leads
- 5. •Content Marketing •Link strategies •Forms •Offer •Sales Mapping •eDM Report •Identify prospects •Opportunity Prioritization •Targets •Feedback / CRM • Linked In • CRM • Web Site • Social • Conferences • Events • Product / Service • Target Audience • Database Data Build / Update eDMSales
- 6. Data Services • eDM Lite ($90) • eDM Pro / Nurture ($350) • Grow ($1,000) Audience • Marketing Managers • Products Managers • Sales Managers • Entrepreneurs / CEO’s ($1-10M) / • Business Owners Org Type • General Business • Franchises • Media
- 10. Financial Planners CTR Tracked to Engagement Discussion Sales Strategies / Execution
- 13. eDM Pro Campaign Set-up & Briefing Half Price Value$225 ex(was $450)
Editor's Notes
- This template can be used as a starter file to give updates for project milestones. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
- * If any of these issues caused a schedule delay or need to be discussed further, include details in next slide.