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transform The 
one 
thing 
that 
will 
how you think 
by 
@petesena
imagine a 
new product 
that 
can 
bene3it 
real 
people
appS + ObjectS + AudienceS 
Any 
app/Api 
Amazon 
Basecamp 
Evernote 
Facebook 
Google 
Maps 
LinkedIn 
Pinterest 
Salesforce 
Snapchat 
Trello 
Twitter 
Twillio 
Waze 
Yelp 
Youtube 
Any 
Object 
Animals 
Automobiles 
Bank 
Accounts 
Camera 
Clothing 
Collectibles 
Food 
Games 
Homes 
Laptop 
Secrets 
Tablet 
Weather 
Audience 
Type 
or 
Behavior 
Amputees 
Busy 
Parents 
Frequent 
online 
shoppers 
Forgetful 
Millenials 
Healthcare 
Practitioners 
Prescription 
drug 
users 
Small 
Business 
Owners 
Sports 
Fanatics 
Teachers 
Third 
World 
Government 
of3icials 
Time-­‐starved 
Technophiles 
Underprivileged 
Children
Time's up!
design 
thinking Critical 
Thinking 
Problem 
Solving
design 
thinking 
is 
a 
process 
for 
solving 
complex 
problems 
through 
observation 
and 
iteration 
@petesena 
-­‐ 
on 
“what 
is 
design 
thinking?”
design 
thinking Observation 
(Authentic, 
Empathy) 
Iteration 
(Test, 
Validate, 
Repeat) 
-­‐Design 
Thinkers 
Academy 
is 
the 
glue 
between 
all 
disciplines
Minds 
are 
like 
parachutes; 
they 
only 
function 
when 
open. 
-­‐ 
Thomas 
R. 
Dewar
problem
empathy
open mind
curiosity
commitment
FRAMING 
MAKING 
VALIDATING 
IMPROVING
question 
everything
connect 
thedots
disrupt 
by 
design
build Just 
go 
it
PLAY VIDEO
PLAY VIDEO
iteration 
unlocks 
innovation
collaboration Innovation 
through
improve what 
is, 
to 
create 
something 
new
business 
benefits 
Taking 
enterprise 
creativity 
to 
the 
next 
level
Welcome 
to 
the 
Innovators' 
circle
DONT CELEBRATE failure 
LEARN FROM IT
If 
history 
were 
taught 
in 
the 
form 
of 
stories 
-­‐ 
Rudyard 
Kipling 
it 
would 
never 
be 
forgotten
mad-libs 
to 
the 
rescue!
culture of 
collaboration 
It 
fosters 
a
natural Leaves 
room 
for 
growth
design thinking is our 
vehicle to solving HUMAN 
WANTS & NEEDS
never 
stop 
learning
Let’s 
change 
the 
world 
by design
Let’s 
change 
the 
world 
by design
Let’s 
change 
the 
world 
by design
Let’s 
change 
the 
world by design
Let’s 
change 
the 
world by design 
Go 
open 
your 
#ideaParachutes 
via 
@petesena
Let’s 
change 
the 
world by design 
Go 
open 
your 
#ideaParachutes 
via 
@petesena

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