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KEYNOTE
AMSTERDAM, NETHERLANDS ~ SEPTEMBER 14 - 15, 2023
DIGIMARCONEUROPE.COM | #DigiMarConEurope
DIGIMARCONNETHERLANDS.NL | #DigiMarConNetherlands
Mohamed ElHawary
SERIAL ENTREPRENEUR & CO-FOUNDER
BE UNIQUENESS
Unlocking Business
Success: Loyalty, Branding,
Marketing, and Sale Strategies
AM I THAT Boring?
WHY AM I DOING
THIS ?
• It is NOT about sales but Loyalty
• Marketing in Three Words
• There is Branding & there is Brand identity
• Misuse of BOGO offers & promos
• 8 Figure Best Practice Sales Tips
5 Key Takeaways
Start classic
journey
The Royalty Loop
Buy
Loyalty Is The
End Of The
Journey Not
Sales
Earned,
Owned Paid
Media
Earned Media
Mentions
Shares
Reposts
Reviews
Owned Media
Website
Email
Podcasts & live events
Social Media Posts
Paid Media
Social Media Ads
Display Ads
Paid Search
Sponsorships
Retargeting
Awareness Consider Evaluate Buy Enjoy
Advocate
& Bond
PR
Radio, TV, Print
Word of Mouth
Online Ads
Pay Per Click
Social Ads
Online Reviews
Blogs
Websites
Direct emails
Promotions
Store experience
E- commerce
Social experience
Blogs
Forums
Branding is not about
Marketing
Brand Positioning
Stake your claim in the customer's
mind. Like Volvo owns 'safety'.
Your consistent value to customers.
Amazon's all about extreme
customer-centricity.
Brand Promise
Brand Elements
Tangible aspects that set you
apart—like Coca-Cola's globally
recognized logo.
Misunderstanding of
BOGO OFFERS
Brand loyalty is aimed but not guaranteed: never
assume customers will return or love your brand
after a single purchase
Our 8 Figure Sales
strategy
You Must Be A
People Person!
Your Surviving
Boat Is Networking &
Connections.
Not all Objections
can be handled.
❤️LET US CONNECT❤️
Unlocking Business Success: Loyalty, Branding, Marketing, and Sales Strategies - Mohamed ElHawary, Be Uniqueness

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