The AI Revolution: Marketers' Greatest Ally or Adversary - Laura Murphy, Amplify Analytix
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Join Laura as she unveils the secret to conquering data disruption and mastering the ever-evolving digital marketing realm. She will explain how to embrace the power of AI, and evolve into a savvy strategist, not a casualty of obsolescence. Unleash the power of reinforcement learning and discover its potential to revolutionize your marketing strategy. Master the art of evaluating online sales drivers, optimizing budgets, and boosting ad relevance effortlessly for maximum conversions.
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The AI Revolution: Marketers' Greatest Ally or Adversary - Laura Murphy, Amplify Analytix
- 1. KEYNOTE Laura Murphy CEO AMPLIFY ANALYTIX The AI Revolution: Marketers' Greatest Ally or Adversary AMSTERDAM, NETHERLANDS ~ SEPTEMBER 14 - 15, 2023 DIGIMARCONEUROPE.COM | #DigiMarConEurope DIGIMARCONNETHERLANDS.NL | #DigiMarConNetherlands
- 2. We are a ‘data science for business’ company that exists to help business teams get the most from their data, then use it to help solve business problems and take advantage of opportunities. THE AI REVOLUTION: MARKETERS' GREATEST ALLY OR ADVERSARY?
- 3. OUR GOAL: PARTNERING TO MAKE EVERY COMMERCIAL DECISION BETTER WITH DATA We envision a world where everyone benefits from the power of data. We strive to be our clients’ first-choice partner and critical advisor, transforming business problems into opportunities. Laura Murphy CEO Amplify Analytix WHO ARE WE?
- 4. 100 million active users and an estimated AI market growth rate of ~40% by 2030
- 5. Most reported uses of generative AI are in Marketing and Sales “chat gpt” surpassed queries containing “google” by more than 5% IS CHATGPT THE NEW DIGITAL BRAND AWARENESS CHANNEL?
- 6. With the growth of artificial intelligence and machine learning, there have been discussions about how marketing is being transformed. AI is being used to personalize marketing efforts, analyze large amounts of data, automate tasks, and predict consumer behavior. “MARKETING AS WE KNOW IT IS DEAD” 'Death' of TV Rise of PR The digital revolution The promise of influencer marketing EVOLUTION OF MARKETING Ai-powered marketing 'TV is back'
- 8. OR
- 10. MASTERING THE DIGITAL CRYSTAL BALL WITH SUPERVISED ML
- 11. 95% Accuracy 1000+ Better Utilized Working Hours BETTER Campaign Planning ENHANCED Marketing Effectiveness
- 12. REINFORCEMENT LEARNING MAGIC FOR SMART BIDDING Action Environment Reward Observations Agent
- 13. 30% Improvement in CTR Within 6 months 35% Account manager’s time saved on daily basis 8% Higher ROI
- 14. // 40% of marketers use ChatGPT* *2023 LinkedIn Survey from Smart Insights IS GENERATIVE AI TOO GENERIC?
- 15. 30% to 55% Improved acceptance rate IMPROVED Overall revenue ~65% Uplift in overall dollar ratio Information Collection Information Decoding Text Generator Hyperparameter Tuning Developing Templates Question Generation
- 16. 50% believe AI will create new career paths 67% believe AI will impact their profession in the next five years 57% of workers using AI save time in the office Keep ahead, be ready for change! LEARN, LEARN, LEARN…
- 17. What are you trying to achieve? What can’t you do today? How to measure success and failure? What stops you from meeting your targets? START WITH ‘WHY’ & TRYSTORM
- 20. THANK YOU! LET US AMPLIFY YOUR BUSINESS PERFORMANCE TOGETHER! Laura Murphy CEO laura.murphy@amplifyanalytix.com Let’s connect THANK YOU!