Harnessing the power of FREE behavioral analytics with Microsoft Clarity - Ahmed Osman, Microsoft
In this session, you'll learn everything you need to know about behavioral analytics and how to use them to improve your website's performance. We'll cover the basics of behavioral analytics, as well as the specific tools and features offered by Microsoft Clarity. You'll also learn how other customers have used Clarity to skyrocket their conversions, and you'll see firsthand how to use the power of AI in Clarity's Copilot feature to save time and be more efficient. This session is perfect for anyone who wants to learn more about behavioral analytics and how to use them to improve their website's performance. Whether you're a beginner or a seasoned pro, you'll take away valuable insights and strategies that you can implement right away. Key Takeaways: By the end of this session, you'll be able to use behavioral analytics to improve your website's performance and drive more conversions. You'll understand the basics of behavioral analytics and how they can be used to identify areas for improvement on your website. You'll also learn about the specific tools and features offered by Microsoft Clarity, a free behavioral analytics platform, and see firsthand how other customers have used Clarity to skyrocket their conversions. Additionally, you'll discover how to use the power of AI in Clarity's Copilot feature to save time and be more efficient, as well as how to use Clarity's analytics to improve content and e-commerce websites. You'll also learn how to install Clarity on your website or mobile application, so you can start using it right away to improve your website's performance.
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Harnessing the power of FREE behavioral analytics with Microsoft Clarity - Ahmed Osman, Microsoft
- 1. MASTER CLASS Ahmed Osman SENIOR SOFTWARE ENGINEERING LEAD MICROSOFT Harnessing the power of FREE behavioral analytics with Microsoft Clarity CAPE TOWN, SOUTH AFRICA ~ OCTOBER 25 - 26, 2023 DIGIMARCONAFRICA.COM | #DigiMarConAfrica
- 2. Harnessing the power of FREE behavioral analytics With Microsoft Clarity Ahmed Osman
- 3. Microsoft Clarity Ahmed Osman 🙋♂️ Engineering Manager 👩💻 Integrations 🗣️ 1x DigimarCon speaker 📊 Growth features
- 4. @msftClarity tweet us during this session
- 5. Conversion Rate 1.05% ↓ 11.4% Sessions ↑ 2.9% Bounce Rate ↑ 23.2% Pages per session ↑ 0.1% Page speed ↓ 14.2% @msftClarity
- 6. Conversion Rate 1.05% ↓ 11.4% Sessions ↑ 2.9% Bounce Rate ↑ 23.2% Pages per session ↑ 0.1% Page speed ↓ 14.2% @msftClarity
- 7. Conversion Rate 1.05% ↓ 11.4% Sessions ↑ 2.9% Bounce Rate ↑ 23.2% Pages per session ↑ 0.1% Page speed ↓ 14.2% @msftClarity
- 8. Traffic analytics gives you a general sense of the average experience. Behavioral analytics helps you visualize motivations and interactions of people who engage with your website or app @msftClarity
- 9. Microsoft Clarity Empower everyone to build better products by democratizing behavioral analytics into actionable insights Setup is easy: Guides for major third-party platforms Free service – use Clarity as much as you want on as many sites as you want without charge GDPR & CCPA – compliant with GDPR and California Consumer Privacy Act (CCPA) Lightweight – Clarity doesn’t get in the way of your site’s performance Built for Scale – can handle terabytes of data with millions of users, 100% of your website traffic & MORE Masking options – protect your user privacy and mask sensitive data directly on the client Mobile app support – level up your app’s user experience New
- 10. Session Replay Watch and learn with pixel perfect playbacks Heatmaps Shows you where the action is at scale Insights Zero in on what matters and find interesting sessions in an instant Microsoft Clarity Empower everyone to build better products Copilot Your AI partner for analytics @msftClarity
- 11. @msftClarity Session Replay Watch and learn with pixel perfect playbacks
- 12. @msftClarity Heatmaps Shows you where the action is at scale
- 13. @msftClarity Insights Zero in on what matters
- 14. @msftClarity Copilot in Clarity Your AI partner for analytics
- 15. @msftClarity Copilot in Clarity Chat – coming soon!
- 16. @msftClarity
- 17. @msftClarity Visibility Travel Boom Average Fold - what the average user sees before they start to scroll 50% 75%
- 18. @msftClarity Visibility Travel Boom +30% in conversions
- 19. @msftClarity Product Education Pearly Click Heat Map – where users are clicking
- 20. @msftClarity Product Education Pearly +35% in conversions
- 22. @msftClarity User friction Hello Prenup +32% in MoM Revenue
- 23. @msftClarity Rage clicks Microsoft Bing Clicks missed on the margins (in orange) Clicks with expected behavior (in blue)
- 24. clarityms@microsoft.com Tell us how you’ve used Clarity
- 25. Content insights Metrics that tell your story. @msftClarity
- 26. Who is your reader? “One and done” readers Casual readers Serious readers 1 article viewed 2-3 articles viewed 4+ articles viewed @msftClarity
- 31. How do your readers behave? Engaged in your content Abandoned at headline Finished reading an article Only read the headline @msftClarity
- 32. Engaged in your content Abandoned at headline Reader behavior insights @msftClarity
- 33. Blog and articles Reading behavior Reading type Smart insights on reader trends @msftClarity
- 35. Site data by user actions SIGNUP PURCHASE CONTACT US READING SUBSCRIBE DOWNLOAD Site activity Smart events @msftClarity
- 37. Purchase journey 30K Domains 1M Purchases/day 10M Events/day 26 Markets ADD TO CART CHECKOUT CONFIRMATION @msftClarity
- 38. Purchase metrics Made a purchase Abandoned at checkout @msftClarity
- 39. Understanding purchases Sessions with purchases Most viewed products @msftClarity
- 43. @msftClarity COST SETUP PRIVACY FEATURES REVIEWS SUPPORTS USED BY IMPACT FREE INTEGRATIONS & MORE Web & Mobile Mobile frameworks GDPR & CCPA – compliant with GDPR and California Consumer Privacy Act (CCPA) Masking support – protect your user privacy and mask sensitive data directly on the client Built on Open Source – view, learn and contribute to Microsoft Clarity 1 line of JS mobile SDK OR Session Replay Heatmaps Metrics & Insights Copilot (GPT) Browser extension Ecommerce Insights Content Insights Visitor profile Conversion heatmap Heatmap compare Bot detection Live sessions Custom ID/Tags Custom labels & more None impact on site performance Million+ Websites & Apps Marketers Product owners Designers Developers Site owners Content creators clarity.microsoft.com