A Quick Review of the Marketing Strategies of 2013-14 at Great Learning

1. Strategy Retreat
Arvind Maharajan
April 29th
, 2014

2. 1.What went well?

3. New LMS Development
UX Design
Brochure Design
Content Partnering
1.What went well?
CRM Implementation
Website Design
Digital Marketing Campaigns

4. New LMS Development
UX Design
Brochure Design
Content Partnering
1.What went well?
CRM Implementation
Website Design
Digital Marketing Campaigns

5. DIGITAL MARKETING
SALES FUNNEL
Generate Traffic
Generate Leads
Get Applications
Get Enrollments

6. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Generate Leads
Get Applications
Get Enrollments

7. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Get Applications
Get Enrollments

8. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Get Applications
Get Enrollments
6.6%

9. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Get Enrollments
6.6%

10. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Get Enrollments
13.4%
6.6%

11. Improving Conversions
>Triggered a 3-Day Video Tutorial Campaign
“Learn Predictive Modeling in 3 Days &
Predict the winner of 2014 Elections!”
>Sent weekly Newsletters about Analytics

12. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Enrollments - 86
13.4%
6.6%

13. DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Enrollments - 86
13.4%
6.6%
20%

14. 2.What didn’t go well?

15. 2.What didn’t go well?
• PGPBA was a startup with very limited resources
• Being a new program we had to pave our own path

16. 3. What can be improved in your
area and how?

17. 3. What can be improved in your
area and how?
• Introducing Levels in Programs to increase repeat customers
– PGPBA  Level 1; Level 2; Level 3
• Building an exclusive team for blended/executive programs @
Gurgaon

18. 4. What can be improved in the
organization and how?

19. 4. What can be improved in the
organization and how?
Improving Team dynamics
•Improved team dynamics helps in better productivity

20. 4. What can be improved in the
organization and how?
Improving Team dynamics
•Improved team dynamics helps in better productivity
How?
•Recreational activities on/off Campus – Carrom, cricket, parties,etc.
•Weekly/Monthly get-togethers on campus

21. Thank
You