Dennis Yu is hosting a master class on personal branding and becoming well-known in your industry even without being a big deal. The two-day event will cover topics like using a personal brand manager to organize your brand strategy, producing content through a content factory approach, and promoting your brand across various social media channels and other outlets. Yu is an expert in digital marketing and social media who has worked with major brands and spent over a billion dollars on Facebook ads. He is also the author of a best-selling book on TikTok ads and is a highly sought-after speaker.

1. MASTER
CLASS
PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Dennis Yu
CHIEF TECHNOLOGY OFFICER
BLITZMETRICS
How to Become Well-Known
in Your Industry Even if
You’re Not a Big Deal

2. WATCH THIS
FIRST
PERSONAL BRANDING COURSE
Dennis Yu’s
Personal
Brand Manager
FOR INTERNAL USE ONLY
Learn how to use this Personal Brand Manager and
how it works

3. How to organize your personal brand
This diagram is from our Personal Branding Course
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4. 3
PRODUCE PROCESS PUBLISH PROMOTE
Zoom calls
Podcasts
Social media
post
Podcast, Articles
Social snippets
Content Librart
YouTube
Facebook
Company
website
Social channels
Thank you
Machine
Speaking
iCloud Photos
Design
Style Guide
Dollar
A Day ads
4 stages of the Content Factory

5. Dennis Yu is co-author of the #1 best selling book
on Amazon in social media, The Definitive Guide to
TikTok Ads. He has spent a billion dollars on
Facebook ads across his agencies and agencies he
advises. Mr. Yu is the "million jobs" guy-- on a
mission to create one million jobs via hands-on
social media training, partnering with universities
and professional organizations.
You can find him quoted in major publications and
on television such as CNN, the Wall Street Journal,
Washington Post, NPR, and LA Times. Clients have
included Nike, Red Bull, the Golden State Warriors,
Ashley Furniture, Quiznos-- down to local service
businesses like real estate agents and dentists.
He's spoken at over 750 conferences in 20
countries, having own over 6 million miles in the last
30 years to train up young adults and business
owners.
He speaks for free as long as the
organization believes in the
job-creation mission and covers
business class travel.
You can find him hiking tall
mountains, eating chicken wings,
and taking Kaqun oxygen baths--
likely in a city near you.
Dennis has been featured in TechCrunch, The Wall
Street Journal, The New York Times, LA Times,
National Public Radio, CNN, Fox News, and CBS
Evening News.
He held leadership positions at Yahoo! and
American Airlines.
He ran collegiate cross country at SMU and has
competed in over 20 marathons, including a
70-mile ultramarathon.
DENNIS YU
Host of the coach yu show
4

6. Dennis
in the
news
“The media continues
to contort this
Cambridge
Analytica-Facebook
story. I was just on CNN
International to shed
some light on this
'scandal'.”
“One of the nicest
professional compliments
that I ever received, quite
some years ago now, was
from a seasoned diplomat
who said (sincerely, I think, to
the extent that one can ever
be sure): ‘You are a guru in
the woods.
’ Dennis, this is the best
phrase that I can think of to
describe you and your work.
Thanks again for sharing
some of your knowledge and
for helping me to start
finding my way through the
social media jungle.”
DENNIS YU ARTICLE’S
How to Create a Facebook Public Figure
Page and Why You SHould
How to Verify a Facebook Page for a Local
Business
How to target Your Facebook Ads to
Business Locations
USA TODAY asks FBI to probe rise in fake
Facebook followers
“In one way or another, fake Facebook accounts are usually
designed to make money. Operators of a scam can use the fake
followers to send links to malware or to sell questionable weight
loss products or send messages asking for money from someone
who claims to be a friend stranded in a foreign country who’s lost
their password.”
Brent Goff
speaks to
technologist
and longtime
Mark
Zuckerberg
acquaintance,
Dennis Yu, on
the
congressional
Facebook
hearings
Ian Vollbracht
Cabinet Member,
European Commission
5

7. speakING
Speaking Engagement Dennis’ Sizzle Reel Dennis’ Speaker Reel
Dennis Yu with Tom Breeze, talking about
Facebook and its challenges.
Dennis Yu with social media professionals
talking about content.
Dennis Yu on CNN, talking about the
Facebook data scandal.
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8. Recognized Author 7

9. 8

10. RUNNING 7-FIGURE AGENCIES
9
Dennis Yu and Gavin Lira
Dennis Yu and Josh Nelson
Gavin Lira
Joel Kaplan, Gavin Lira &
Dennis Yu

11. #1
best seller in
social media on
Amazon
10

12. Network Power
DENNIS YU
11

13. Network Power
DENNIS YU
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14. What other leaders say
“Dennis is one of the most brilliant
minds I have ever encountered. He is
also one of the kindest and most
genuine people I have had the pleasure
to become friends with. Dennis not
only is a visionary; he also is able to
break down his vision into very
tangible frameworks that eventually
translate into granular tactics.”
Alison J. Herzog
Director, Global Social Business
& Digital Strategy
“Dennis is top notch for SEO/SEM. His
internet marketing knowledge is
immense, as is his desire to help his
clients succeed. We started working with
Dennis in the summer of 2007 to help
our interior design/home staging website
get as much local exposure as possible.
Dennis quickly got us the edge we
wanted, and he is committed to making
sure we keep it!”
Matthew Duncan
Senior IT Specialist,
Business Intelligence
“I cannot think of another person that I
have more respect or admiration for than
Dennis Yu. Not only is his business
knowledge unparalleled; he is quite
simply an exemplary human being. I truly
have never met another person who is so
completely selfless. He constantly gives
to his community: time, knowledge,
resources. I count myself blessed to
know Dennis.”
Kimberly Reynolds
Marketing Manager
“Dennis is an incredible marketer! Learn from him and share
with him! When you do this, you will both grow together! Take
my word for it: His word led to us making much more of
whatever we wanted, including money. The key: Focus on the
people. Technical < Strategy.”
Aaron Nobisch
Council Member
“Dennis has forgotten more about social media
marketing and advertising than most of us will
ever learn ourselves. I heard his dollar-a-day
Facebook advertising method and had doubts,
until I saw it work for my personal brand. Now, I'm a
believer. I've taken his practices and applied them
to my own efforts with lots of success.“ Isaav Ivrine
COmmunications
Manager
13

15. FEATURED ON HIGH-AUTHORITY BLOGS
z
14

16. HIGH AUTHORITY PODCASTS
15
How To Create Facebook Ads That
Drive Real Results With Dennis Yu
00:00:00 00:32:49
MY WORST INVESTMENT EVER PODCAST - ANDREW STOTZ 26TH JULY 2021
Dennis Yu - Dream Big, Start Small
00:00:00 00:22:05
A Master Class in Digital Marketing
with Dennis Yu and Jason Pantana
00:00:00 01:32:02
Dennis Yu: Breaking the myths around
personal branding
00:00:00 00:48:51
The 3×3 Method with Dennis Yu
By Ezra Firestone
00:00:00 00:04:49
Need To Know Marketing Techniques and Strategies
for Landscape Businesses with Dennis Yu
00:00:00 00:38:10

17. HIGH AUTHORITY PODCASTS
MY WORST INVESTMENT EVER PODCAST - ANDREW STOTZ 26TH JULY 2021
Dennis Yu - Dream Big, Start Small
00:00:00 00:22:05
Dennis Yu: Breaking the myths around personal
branding
00:00:00 00:48:51
Need To Know Marketing Techniques and Strategies
for Landscape Businesses with Dennis Yu
00:00:00 00:38:10
16

18. Dennis has given over
730 professional
speeches and
counting...
Dennis has flown over 5 million miles in the last 21 years...
17

19. UNIVERSITIES THAT DENNIS
PROVIDES WITH TRAININGS
AND PROJECTS
18

20. Working with professors to provide hands-on digital
marketing education in the classroom
Karen Freberg
Associate Professor of
Strategic Communications
University of Louisville
“What a truly special and epic guest talk tonight
for my PR and Crisis class here at the University of
Louisville!
I can’t thank enough Dennis Yu and Christian of
BlitzMetrics for not only taking the time to speak to
my students, but y out to Louisville and share their
expertise and wisdom IN PERSON!
In my opinion, Dennis and his team are the game
changers we need to really embrace education
and practice. I’m beyond thankful for
professionals like Dennis and his team who are
investing in the training and skills to help prepare
students for the growing expectations in the
workplace.
From personal branding, Topic Wheels, and
Facebook ads - Dennis and Christian went over
these in great detail. They mentored and helped
the students understand the whys of what
happens on social, and how to use these tools
effectively! These are lessons professors and
other educators can totally (and need to)
embrace!
I’m beyond thankful for the friendship, support,
and kindness Dennis and his team showed to my
students.
Thank you so much!”
19

21. Karen Sutherland
drkarensutherland.com
Social Media Educator,
Researcher & Consultant
"I will definitely be requiring my Social Media
Management students to complete the courses
and will include many other elements from the
others in my other social media courses. I’m
extremely grateful to be given access to
complete them."
20

22. 21

23. Dennis Yu:
WHY, HOW,
and WHAT
22

24. DIGITAL
MARKETING
ENTREPRENEURSHIP
EDUCATION
FINDING YOUR
WHY
MENTORSHIP
MANAGING
PEOPLE
Dennis Yu's
Topic Wheel
23

25. Topic Wheel (with people)
= knows them already
24

26. 25

27. 26

28. NETWORK MAPPING
Dennis Yu
= knows them already
27

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30. 29
DENNIS YU
Host of the Coach Yu SHow
LINKEDIN
ENDORSEMENT
POWER
OUR MISSION IS TO
CREATE JOBS FOR
STUDENTS SO THEY
CAN HELP
COMPANIES DRIVE
LEADS VIA
FACEBOOK. WE
PARTNER WITH
UNIVERSITIES TO
PROVIDE THE
TRAINING AND THE
PROJECTS WHILE
STUDENTS GET PAID
AND CERTIFIED.
RECOMMENDATIONS
RECEIVED
118
LINKEDIN CONNECTIONS
27,480
INDUSTRY KNOWLEDGE
PPC - 99+
digital marketing - 99+
entrepreneurship - 99+
social media strategy - 85+
digital strategy - 99+
marketing - 99+
content marketing - 72+
SEO - 99+
social media - 99+
start-ups - 82
web analytics - 99+
demand generation - 50+
SMO - 66
conversion optimization - 50
search engine marketing
(SEM) -48
Facebook marketing - 99+
analytics - 99+
marketing strategy - 99+
b2b marketing - 71
SEM - 99+ strategy - 99+
advertising - 85
social media measurement - 84
TOOLS & TECHNOLOGIES
e-commerce - 69
competitive analysis - 61
email marketing - 61
mobile marketing - 60
affiliate marketing - 90
pay per click (PPC) - 72
search engine optimization (SEO) - 49
Facebook analytics - 75
Google adwords - 99+
Facebook - 99+
Google analytics - 91
INTERPERSONAL SKILLS
web marketing - 99+
awesomeness - 48
Facebook api - 76
local search - 51
personal branding - 39
marketing automation - 52
social networking - 99+
landing page
optimization - 80
marketing analytics - 40

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