ConstantlyConvert - Strategies & Tactics to Increase Revenues - Jeff Turnbow, TURNBOW, INC.
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Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go ""all in"" on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best selling author, and owner of 15 year old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions, to a full scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.
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ConstantlyConvert - Strategies & Tactics to Increase Revenues - Jeff Turnbow, TURNBOW, INC.
- 1. Jeff Turnbow CHIEF EXECUTIVE OFFICER TURNBOW, INC. | CONSTANTLY CONVERT NEW YORK, NY ~ MAY 9 – 10, 2019 | DIGIMARCONEAST.COM #DigiMarConEast ConstantlyConvert - Strategies & Tactics to Increase Revenues KEYNOTE
- 7. CONSTANTLYCONVERT.COM Jeff Turnbow is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. CO/CRO Is Nothing New
- 8. CONSTANTLYCONVERT.COM Jeff Turnbow What It Takes? 01 03 0204 Agile Company LeadershipEmbrace Change Rip Up Roadmaps
- 10. CONSTANTLYCONVERT.COM Jeff Turnbow Continual Optimization Discovery & Goals Evaluate & Analyze Hypothesis Testing Reporting
- 11. CONSTANTLYCONVERT.COM Jeff Turnbow Keys 01 03 0204 Hacks and Best Practices Art & Science (Data Supported Journey) Designate Someone Continuous
- 12. CONSTANTLYCONVERT.COM Jeff Turnbow Project Manager Data Analyst Designer Copywriting Developer / A/B Testing Teams Look Like
- 13. CONSTANTLYCONVERT.COM Jeff Turnbow Funnel / Looks Like? Awareness Consideration02 03 01 Qualified Decision04 Customers05
- 14. CONSTANTLYCONVERT.COM Jeff Turnbow Data Driven Google Adobe Kissmetrics Hubspot Optimizely Visitor Recordings Heatmaps / Scrollmaps Forms
- 15. CONSTANTLYCONVERT.COM Jeff Turnbow “I believe ___________ will result in _______ because __________. “ Hypothesis
- 16. CONSTANTLYCONVERT.COM Jeff Turnbow Which Metrics Do I Improve First Begin With the END in mind Work back 20% Checkout 20% home page ?VS Macro then Micro
- 17. CONSTANTLYCONVERT.COM Jeff Turnbow Divide by 3 Prioritize Ready. SET. Go! SALES VALUE TIME EFFORT
- 18. CONSTANTLYCONVERT.COM Jeff Turnbow “What Color Converts Best?” Are A Complete Waste of Time Where do most people get stuck in the buying process? What are common traits among our paying customers? What hesitations do our leads have that prevent them from buying? Instead, find out:
- 19. CONSTANTLYCONVERT.COM Jeff Turnbow Email Sing Up Demo White Paper Download Calculator Results Facebook Follow Twitter Follow Sample Download Survey Purchase Call Contact From NURTURE DIRECT
- 21. CONSTANTLYCONVERT.COM Jeff Turnbow The color of your CTA button has major impact on your potentials decisions- and thereby also your conversion rate 69.00 Quantity: In Stock. Ship Within: 1 Week Add to wish list 1 ADD TO CART 69.00 Quantity: In Stock. Ship Within: 1 Week Add to wish list 1 ADD TO CART 35.81% increase in conversion Statistical Confidence: 98% VS
- 23. CONSTANTLYCONVERT.COM Jeff Turnbow Analyze What can we find in the data? Experiment Craft new web experiences Prioritize hypothesis According to potential impact Research What and why is happening? Quantitative & Qualitative research Generate Insights What is actionable from the research?
- 24. CONSTANTLYCONVERT.COM Jeff Turnbow FAST TIPS Optimize >>>>Thank You! Use one metric in A/B (revenue per customer)02 03 01 Interrupt them – Tell them where CTA vs Design Wins04 Declutter A/B Tests are easiest (landing pages)05
- 25. CONSTANTLYCONVERT.COM Jeff Turnbow Home Page 5 Second Rule Are they in the right place?02 03 01 Trust / Confidence Why they need to do something04 What’s next05
- 26. CONSTANTLYCONVERT.COM Jeff Turnbow Customer-Centric The New Customer Is Now… Informed Self-Directed Connected Experiential Social Co-productive Source: Accenture Consumer-Driven Innovation Survey Cited in The Digital Insurer: The Customer Insure in the Digital Era