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By Srikant Kotapalli – VWO
AB Testing has traditionally been one of the most commonly used methods to boost conversion rates. Many marketers have since used it tactically, that gets them some early wins but are unable to convert it into repeatable success. Building an effective optimization strategy needs an in-depth understanding of user behaviour, adopting a structured framework and constantly measuring and improving upon the results. This session will walk you through everything you need to know to transform your AB testing into a winning optimization engine.