Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before you know it, 2 hours have flown by and you don’t remember why you logged on in the first place.
We know its an essential function in the PPC world, but why do we spend so much time on reports when its such a time sink for us? And even more importantly, how can I turn the reports into action?
In the recording, Hanapin digital advertising experts plunge into the core of why we report and discuss best practices and personal lessons on how to turn your reporting into actionable items to increase success for your and your client’s accounts.
You’ll get expert-level PPC tips like:
*How to identify the important facts from report metrics and use it to increase performance
*Examples of ‘average’ reports
*How to turn changes in performance into successful account strategies
Start using your reporting more successfully and efficiently today!