Ever since SERP features started making their appearance in the SERPS, our Organic traffic has been shrinking as Google becomes better and better at answering users questions and queries right on their results page. I will show you how to fight back and utilize the power of those SERP Features and steal Position Zero.

1. Shelly Fagin
OWNER
HIGHLY SEARCHED
HOUSTON, TX ~ JUNE 5 - 6, 2019| DIGIMARCONSOUTH.COM
#DigiMarConSouth
POSITION ZERO:
The Power of SERP FEATURES
KEYNOTE

2. Shelly Fagin
17+ Years in Digital Marketing
SEO Consultant & Developer
Specializes in Technical SEO
Site Auditing, Corporate Strategy, Training & Consulting
SEMrush Brand Ambassador
Former Community Manager
President of SearchHou
Owner of Highly Searched, Digital Marketing Agency

3. Understanding SERP Features
@shellyfagin
How to Use them to your Advantage

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Position Zero
Dominate at the Top

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SERP Features
Use them to your Advantage
Knowledge Panel

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SERP Features
Use them to your Advantage
Knowledge Graph

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SERP Features
Use them to your Advantage
Local Pack

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SERP Features
Use them to your Advantage
Answer Box or
Instant Answer

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SERP Features
Use them to your Advantage
Top Stories
Google News

10. My Favorite SERP Feature
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11. How to Find & Steal your Competitors Featured Snippets
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SEO Quick Wins

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Featured Snippets
Use them to your Advantage

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Video Snippets
Use them to your Advantage

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Why Care about Featured Snippets
Google told us it’s not going anywhere
Trust Signals for your Brand
Voice Search Pulls the Answers from Featured Snippe
50% of all Searches will be Voice Searches by 2020

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Why Care about Featured Snippets
Featured Snippets Queries Drive Lots of Traffic
Building Brand Awareness in your Field
Showcasing your Authority & Expertise
Featured Snippets can Convert!! $$$

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Questions, Prepositions, and Comparison
Queries Dominate Featured Snippet Results.
52% of Questions will trigger a Featured Snippet

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94% of featured snippet URLs rank in the top five organic spots

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Find your Easy Wins
Look for Featured Snippets that
you are already Ranking
Organically in the TOP 5

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Featured Snippet Opportunities

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Queries with Featured Snippets Not Owned

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How to Steal the Featured Snippet
1. Properly Structured Markup

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Bulleted List Markup

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Ordered List Markup

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Table Markup

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Which Format Should you Use
Questions: Paragraph Content
How-to & Instructions: Ordered Lists
Comparisons: Paragraph (with a few exceptions)
“Priced” - List Form
“Price” or “Pricing” - Table Form

28. Which Format Should you Use
Analyze the content of the site that currently owns the snippet
@shellyfagin

29. 3rd Organic
@shellyfagin

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33. It’s all about the Markup!
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34. <h2>1. Living in Houston is more affordable than other large
metropolitans.</h2>
Life Storage
@shellyfagin

35. <ol>
<li>Living in Houston is more affordable than other large
metropolitans.</li>
<li>Figuring out where to live in Houston is simple</li>
</ol>
Life Storage
@shellyfagin

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How to Steal the Featured Snippet
2. Proper Use of Header Tags
H1, H2, H3

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How to Steal the Featured Snippet
3. Simply your Titles and Headers

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How to Steal the Featured Snippet
4. Integrate Visuals
Don’t forget the ALT Text

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How to Steal the Featured Snippet
5. Use Linked Citations

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How to Steal the Featured Snippet
6. Write Better Content

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Product Query Hacks
Create a new post every year
Searchers of Products Search by Latest Year
Start Publishing 2020 Posts by Fall of 2019

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Steal it Faster Hack
your-page-url-here
GSC URL Inspector Tool

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Steal it Faster Hack

44. Identify your Competition
and Analyze their Snippets too.

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Proper Markup

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Schema.org – JSON-LD <script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://example.com/my-news-article"
},
"headline": "Article headline",
"image": [
"https://patrickcoombe.com/wp-content/uploads/2014/05/patrick-coombe.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"datePublished": "2019-01-05T08:00:00+08:00",
"dateModified": "2019-01-05T09:20:00+08:00",
"author": {
"@type": "Person",
"name": "Patrick Coombe"
},
"publisher": {
"@type": "Organization",
"name": "Elite Strategies",
"logo": {
"@type": "ImageObject",
"url": "https://elitestrategies-elitestrategies.netdna-ssl.com/wp-
content/uploads/2013/04/elitestrategies.png"
}
},
"description": "A most wonderful article"
}
</script>

48. @shellyfagin
WIN ALL THE SERP FEATURES
& SNIPPETS TOO!

49. @shellyfagin

50. shelly@highlysearched.com
https://www.facebook.com/shellyfaginseo
@shellyfagin
@shellyfagin
shellyfagin.com
https://www.slideshare.net/ShellyFagin