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FIRST: SEO Site Health
AFTER:
Structured Data
SEO-related issues
to check before implementing
Structured Data:
Use
Google Webmaster Tools
(GWT)
1
www or non-www
:
2
3
4
5
Allow them
to crawl
your website!
6
7
http://example.com/index.php?page=name
http://example.com/name
!
http://www.xyz.com/folder/sub_folder_1/2/day/content
http://www.xyz.com/content
8
9
10
Use
rel=canonical
link tag.
Make sure
your pagination
is properly coded
pagination...
12
<title>This describes me</title>
www.domain.com
Use unique
title
tags.
13
<meta name=
"description"
content="...">
Pay extra attention
to meta
description!
14
Check for
keywords in
H-1 and H-2
tags!
15
Use unique and
high-quality
body text
on pages.
16
All the list
should be
checked for
Mobile
as well!
17
HTTPS with
properly working
SSL certificate
is important!
Site health done?
Ready for
Structured Markup!
Meta Data: 17 Tips to Deploy Effective Structured Mark Up

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Meta Data: 17 Tips to Deploy Effective Structured Mark Up